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Getting Started with Product Analytics
About this talk
Sustainable growth relies on high quality data. In this talk, Lex Roman will explain how to go about choosing analytics tools, instrumenting events and creating reports. A great introduction to product analytics and how to use data to identify opportunities for your business.
The mentors in this video
Lex Roman
Growth Design Leads
Before starting my own company, I was the designer focused on growth initiatives at The Black Tux. Previously, I was the Lead Product Designer at Burner, leading not only growth design but also customer research, product analytics and experimentation. I have worked for Carbon Five, Neo and Kluge helping clients drive conversion and reach new audiences. Notable clients include Toyota, Nissan, Macys.com, Deloitte, Prosper and Joyable.
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