Why a mentor?

How can a product marketing mentor help me? When should I talk to a product marketing mentor? Why should I talk to a mentor rather than just take a course? Why should I trust GrowthMentor’s mentors?

All your questions about mentorship, answered

How can a product marketing mentor help me?

Product marketing is a field filled with moving parts. It requires an analytical mind, a flair for crafting compelling messaging, and the ability to coordinate projects across multiple teams.

Because there are so many nuances, most people find product marketing intimidating.

But it shouldn’t be. If you can break down tasks into smaller steps, recognize the dependencies, and zoom out to execute in a cohesive way, you can do great product marketing.

Unfortunately, it’s incredibly difficult to learn this kind of systems-thinking and analysis from a course. You’re much better off learning from experience.

But a product marketing mentor will draw on their experience to evaluate your strengths and weaknesses in each area and give you concrete steps you can take to improve.

In more specific product marketing scenarios, mentor can help by:

  • Acting as a sounding board when part of your product knowledge feels shaky
  • Providing a gut-check on whether a specific marketing channel fits with your product
  • Giving feedback on your competitor analysis
  • Breaking down your GTM strategy into manageable steps
  • Ensuring you’ve considered all the steps necessary for a successful product launch

Since mentors take a “done with you” approach, you’ll learn the why and how behind product marketing. You’ll understand why certain campaigns work, how to put the focus on your product in different content formats, and how to analyze and learn from product marketing campaigns at other companies.

When should I talk to a product marketing mentor?

If you’re a marketer or a product person considering specializing in product marketing, we suggest speaking with a product marketing mentor as soon as you can.

Their knowledge and expertise will help you chart a clear training path from the beginning. You’ll learn what areas play to your current strengths and where you can improve.

You may also want to speak to a product marketing mentor when:

  • Your company needs better coordination between established product and marketing functions
  • You have a major product or feature launch on the horizon
  • You’re looking into a product-led growth motion
  • You want to hire a product marketer but aren’t sure what to look for
  • You’re considering a major change to your pricing strategy

A product marketing mentor will be able to analyze your challenge and provide advice tailored to your specific situation, letting you take your product marketing to the next level.

Why should I talk to a mentor rather than just take a course?

Courses and blog articles can teach you best practices for product marketing. But, they won’t answer questions like: “will this GTM motion work for our product?”

For that, you need someone with experience.

Our mentors aren’t fluffy theorists. They’ve been in the trenches and been hands-on with the work. They’ve seen fantastic successes, spectacular failures, and everything in-between. They know what works and what doesn’t.

So, you could spend hundreds of hours reading articles, taking courses, and testing out random product marketing strategies and GTM motions.

Or you could shortcut all the frustration by talking to a mentor who has walked the path before. Which will give you the confidence your product marketing strategy is on the right track.

Why should I trust GrowthMentor’s mentors?

Excellent question. After all, the “mentorship” world is full of high-priced consultants, armchair analysts who have never done the work themselves, and outright snake-oil salesmen looking to make a quick buck.

But, there are plenty of experts out there who want to share their experience and knowledge. At GrowthMentor, we’re lucky to have 700+ of those experts.

The secret comes from our vetting process. We not only double-vet all of our mentors so only the top 3% makes it through our process, we also look at their soft skills. Because no one wants a mentor who’s a snob or a jerk.

On top of it, 85% of our mentors don’t charge an extra fee. Why?

The short answer: Because they want to help people.

The long answer is because…

  • They enjoy sharing their knowledge
  • They learn from their mentees
  • They want to be a “force for good” in the business world
  • They want to pay it forward

But don’t just trust our word on it. Hear from the mentors themselves.