Move from small clients to bigger contracts
Your customers are small, pay little and rarely refer anyone bigger. Talk through who to target next, what to charge, how larger companies buy and what proof they need.
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Christian Busch
5.0 · +11 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, selected for this decision.
12 featured mentors
Christian Busch
Helping Seed & Series A founders land enterprise customers • Built $250M ARR SaaS at SAP • Stanford GSB mentor
Why this mentor
Christian grew SAP’s IoT platform to about $250M a year with buyers like Coca-Cola and Unilever, and now helps Seed and Series A founders through procurement, security reviews and multi-stakeholder deals.
Why this mentor
Olly signed Fortune 100 contracts at American Express, then built a tech services firm to $12M selling to EY, JPMC and Mastercard, a fit for service businesses chasing larger clients.
David Gogolkiewicz
Enterprise Sales Brand Builder & Long Term Sales Performance Expert
Why this mentor
David has spent 25 years in enterprise sales at Google Cloud, Microsoft and Oracle, a strong match for planning account strategy and executive-level conversations with the accounts you want to win.
Mitul Ruparelia
Fractional Chief Revenue Officer (CRO) and Board Advisor for B2B SaaS Businesses
Why this mentor
Mitul has built global go-to-market teams of 70+ people and closed €87M+ of new aviation and border control business, relevant when your team must sell longer, larger deals.
Yasmine de Aranda
Fractional CMO • CRO Mindset • VC-Backed B2B SaaS Startups • Full-Funnel Customer-Centric Growth Mentor • US & Canada
Why this mentor
Yasmine, a Growth Architect at Winning by Design, helps B2B SaaS startups turn an SMB go-to-market mindset into predictable recurring revenue as their sales cycles get more complex.
Sultan Semlali
Value Consulting Leader @Sitecore and Podcast Host - #saas #digital #marketing #sales
Why this mentor
Sultan runs a team of value consultants at Sitecore that builds ROI models and maturity assessments for enterprise prospects, useful when a bigger buyer needs a business case before signing.
Why this mentor
Palu sold Shopify to enterprise brands across the US as a senior account executive and now leads sales at Merchkit, a hands-on guide to breaking into a new, larger segment.
Yuliya Andreyuk
Fractional CMO | PLG & Commercial Strategist | Revenue Architecture & Monetization | Scaling B2B Startups
Why this mentor
Yuliya took two enterprise products from MVP to more than €40M in pipeline and rebuilds pricing and commercial models, a fit when your current plans cannot carry a larger contract.
Why this mentor
Hugo led product marketing at PandaDoc, including segmentation and ICP work, and marketing at Unbabel through 10x growth, useful when your positioning has to speak to a bigger buyer.
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Mark Voermans
Fractional CCO | Ex-Microsoft | Driving Growth through Strategic Leadership & Innovation | Business Mentor & Advisor
Why this mentor
Mark leads KPN and NXP partnerships at Red Hat and led value engineering at BMC on deals with IKEA and Telia, useful when a large buyer asks for an ROI case.
Why this mentor
Oren runs a digital marketing agency and spends half the time with FTSE 100 companies such as Canon, Lenovo and Investec, a useful view of what larger clients expect.
Why this mentor
Sean started a consulting firm that sold $15M in services and has interviewed 300+ founders and investors on a podcast, useful when bigger clients come through relationships and introductions.
Here's how it works.
AI matching
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Tell us what you're stuck with today. Matched in seconds with a mentor.
A session
REC
Live, one on one
30 min
Get the tactics from someone who's done it. Live, one on one.
Inbox · 15 min later
Dani Hart
Recording
You came in with
"Three pricing tiers, flat conversion on the middle one."
You left with
"Don't lower your B2B price under $400."
14:22 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours to implement.
Which bigger customer should we go after first?
Your current customers are local shops, solo users or tiny teams who pay little. Pick one larger segment, by size and industry, where your results already apply.
Check what serving them costs before you commit. Longer sales cycles, more onboarding and more support can wipe out the bigger price.
How do we win big clients with only small-client proof?
Larger buyers ask for case studies you cannot show yet. Results from small customers still help when you show the method, the numbers and what changed.
Some founders offer a first project at a founding price in return for a case study and a reference. Agree in writing what you get back and when the price goes up.
Who signs the contract, and who can block it?
In a larger company, the person who loves your demo rarely owns the budget. Map each role before you send a proposal:
- The user. Feels the problem every day and tells you whether the product works.
- The champion. Wants the change and pushes it internally, if you give them the material to make the case.
- The budget owner. Approves the spend and asks what it saves or earns.
- Procurement and security. Check contracts, data handling and vendor risk, and can stall a deal for months.
What changes in pricing and the sales process?
If no current customer needs your top plan, a higher price needs a bigger offer: seats, onboarding, support terms or an annual contract. Decide which signal moves a self-serve account into a sales conversation.
The mentors above include enterprise sellers from Google, Microsoft, Oracle, SAP and Shopify, pricing specialists and leaders who built sales teams for bigger deals. Pick the one closest to the deal in front of you.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about moving upmarket mentors for b2b founders mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
Many founders test with smaller companies first, because one person decides and feedback comes fast. Go after larger accounts once you know which problem they will pay to solve. A mentor can help you set the point where you switch.
A free pilot can get you in the door. Before it starts, agree on a sponsor, success criteria, an end date and the price that follows. A pilot with no agreed next step tends to drift.
Common options: keep existing customers on current terms for a set period, move them when they get more value, or let the smallest accounts go. New, larger clients start on the new price. Bring revenue by customer so the trade-off is clear.
Some of the mentors above have taken startups through procurement, security reviews and CISO audits. Bring the questionnaire or the buyer’s requirements, and use the call to decide what to fix now and what to answer as a roadmap item.
Your current customers and what they pay, the segment you want next and your pricing. Add one live deal or prospect: the people involved, the stage and where it stalled.
The session is advice. An introduction is at the mentor’s discretion. Ongoing sales support or advisory work needs a separate agreement with the mentor; explain the help you need in your request.
Still have questions? See all FAQs →
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Every face here has already solved what you're working on in moving upmarket mentors for b2b founders. You're one call away.