Value Consulting Leader @Sitecore and Podcast Host - #saas #digital #marketing #sales
I am a digital fanboy. As far as I can remember, I have always been around a computer. Starting with an Atari at the age of 6 and making my first steps on the internet using a Mac and a 56kb modem in 1997. I am excited about entrepreneurship and technology. Having grown up in my parents' shops, I know the struggle and challenges of putting food on the table, paying the bills, and growing the business. I have spent the last 10 years working in MarTech and helping enterprise customers leverage these technologies to provide a better customer experience.
I am happy to support you set up a good go-to-market strategy. My background in sales and marketing in saas companies could help you structure your messaging and teams.
Life can be frustrating. Sometimes you need to shout and embrace your frustrations before you are able to move forward. More than happy to be that listening ear and then try to think of how to move things forward.
I have been a Salesforce User using the platform for forecasting, dashboarding, reporting, sales management and contact managagement. Not an admin user.
I have a broad expertise selling Marketing and Customer Experience Technology to larger organisations. I am responsible for Value selling and Business Advisory services to our prospects and clients.
I have a broad expertise selling Marketing and Customer Experience Technology to larger organisations. I am responsible for Value selling and Business Advisory services to our prospects and clients.
I have worked for companies like Salesforce, Adobe and Oracle. I have a broad expertise selling Marketing and Customer Experience Technology to larger organisations. I am responsible for Value selling and Business Advisory services to our prospects and clients.
I run a team of Value Consultants in EMEA. Our job is to help understand and prospects to understand the value of their investments in Sitecore technology. We leverage maturity assessments and ROI models to provide a qualitative and quantitative analysis. Sitecore is a Digital Experience Platform providing technology for Commerce, Content Management and Experience Management.
I am the how of two podcasts: - Digital Explained to my Mom - where I meet Digital Experts who explain what they do in words my mom would understand - Let's Talk about CX - where I meet CX thought leaders and experts who share what CX means for them.
As a member of the Netherlands CX Management Team, defining and driving the go-to-market strategy for the Oracle CX sales team (15 Account Executives) in the Benelux • Aligning all business stakeholders (Sales, Marketing, Business Development, Partners) to drive additional pipeline and revenue thanks to a perfect execution towards the market • Coaching Sales Reps in their Business Development activities • Act as keynote speakers for Oracle CX during Industry events • Since December 2020, acting as Team Lead for Sales Development across UK and the Benelux Key achievements: • Developed MasterChef Scrums, an agile-based methodology which is currently being rolled out to all CX reps across EMEA • Drove a 5x coverage of pipeline and an increase of 20% in the forecast participation rate
Responsibilities: • Responsible for driving sales for the Marketing Campaign Management solution, Adobe Campaign (previously Neolane) across the Benelux • Manage the sales process from end-to-end in close collaboration with named Account Executives (prospection to delivery) • Work closely with Marketing team to drive awareness on the market Key achievements: • Signed up 10 new logos across the Benelux region for a total revenue of +4M USD and achieved +220% of quota • Work closely with Partner Manager to set up a partner network in the region
As Regional Account Director, I was in charge of selling the Salesforce Marketing Cloud to Enterprise customers across South-East Asia. Social media has changed business forever. Marketing is undergoing the biggest transformation it has seen in 60 years. Through social media, customers have a more powerful and influential voice than any other time in history. Salesforce Marketing Cloud empowers brands to succeed in today's new marketing landscape with the world's only unified social marketing suite.
Overachieved target by 25% ($1.85M against $1.5M net licence revenue). Awarded Best EMEA North Account Manager in Q3, from a sales team of 20.
In charge of developing the BeNeLux market for the Content Management (software) portfolio from EMC (Documentum, Captiva and SourceOne) Responsibilities : • Manage a virtual team including presales, professional services, inside sales, EMC Account Managers, marketing and external business partners (Accenture, Cap Gemini, Atos Origin, Docbyte, HP, …) • Area: Belgium, Netherlands and Luxembourg • Verticals: Manufacturing, Financial Services and Healthcare Key achievements : • Overachievement of targets by 25% • Awarded the Best EMEA North Account Manager in Q3 out of a sales team of 20 Account Managers Key Projects: • DSM: Compliance and Collaboration project for the manufacturing and life sciences division • Banque et Caisse d’Epargne de l’Etat: Integration of the bank statements into the online banking system • Jan Yperman Hospital: Electronic Patient File application • Heineken: Extension of the collaboration platform Marketing activities: • Drove the marketing/sales alignment for our entire business unit (4 Account Managers) with the local marketing teams (Netherlands and Belgium/Luxembourg) • Organized and hosted the first partner-driven customer conference for our Netherlands customers (100 participants) • Created and drove the LinkedIn Communities Partners Development: • Organized monthly events with guest speakers to increase partners competency • Coached and guided account managers during the sales process • Grew some key partners from 100 to 400k Net License Revenue in one year
Responsibilities : • As part of the Inside Sales team, develop the Information Intelligence Software portfolio by proactively selling to new accounts and cross selling to existing accounts • Team Leader role for the Inside Sales Team responsible for the knowledge sharing and forecasting of the entire region • Develop Tier-2 partners by providing them with the necessary tools and expertise • Area: Belgium, Netherlands and Luxembourg • Target: (not public) • Focus areas: Installed base and new accounts (Tier-2) Key achievements : • Average overachievement of targets by 27% • Best EMEA Corporate Sales Award in 2008 and 2009 out of a team of 12 Account Managers • Created a forecast tool to improve the efficiency and the communication of the Inside Sales forecast with the rest of the EMEA Organisation • Created a standard approach for cold calling campaigns with our partners Key Projects: • Banque et Caisse d’Epargne de l’Etat: Scanning and Archiving of customer documentation (ID’s, Passports, Forms, etc…) • Compagnie de Banque Privée: Protection of bank statements using Information Rights Management and RSA dongles • Heineken: Extension of the collaboration platform Marketing activities: • Creation of monthly customer newsletters to increase engagement with the installed base • Organisation of regular customer roundtables with subject matter experts Partners: • Organized monthly events with guest speakers to increase partners competency • Coached and guided account managers during the sales process • Organized and executed cold calling campaigns with every partner
Sold the Information Intelligence software portfolio to new and existing accounts; average overachievement of 27%. Team Leader for the Inside Sales team, responsible for knowledge sharing and forecasting across the region.
Joined the Partner Department to develop a new distribution channel based on IT resellers. Became responsible over time of a network of 30 resellers and a business of 1,2 Million per year. Key achievements : • Development of targeted marketing material including print and online marketing • Developed sales and marketing collaterals that were helping our partners sell our proposition to their customers • Provided sales and product training to the partners
Together with some young professionals we were helping some marketing students in the organisation of the biggest marketing event for Students 2500 participants spread over 2 days Budget of 80000 Euro
Rapidly promoted (6 months) from Internal Sales to Account Manager covering small and medium businesses in the Brussels Area providing them printing products and services
Promoted Microsoft, HP, Lexmark and other IT related products in retail stores in Belgium and Luxembourg. My objective was to drive incremental sales and building trust within the channel. I also acted as team leader during larger events.
