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Talk to Product Market Fit Experts

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TALK TO PRODUCT MARKET FIT EXPERTS

Dani Hart

Sustainable Growth Practitioner, Yoga Teacher

Dani Hart

Sustainable Growth Practitioner, Yoga Teacher

Product Market Fit is the degree to which a product satisfies a strong market demand and is foundational for growth. Many people have the misconception that they can “growth hack” their way to product/market fit (PMF). Trying to do this is generally very frustrating, expensive and unsustainable. Are you unsure if you have PMF? Do you need help getting to PMF? I have a proven framework to help you assess your PMF and use customer insights to unlock growth.

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Nichole Elizabeth DeMeré

Early-Stage SaaS Consultant & Customer Success Evangelist

Nichole Elizabeth DeMeré

Early-Stage SaaS Consultant & Customer Success Evangelist

I will help you get to know your customer really, really well. And that is hard. For any size business. It’s as hard as it is vitally important, because everything you do, from developing your product, to marketing your product, to creating a brand that drives customers to you – it all starts here. So few startups get this right.

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Corey Haines

Head of Growth at Baremetrics

Corey Haines

Head of Growth at Baremetrics

I'm a champion of Brian Balfour's product/market/channel/model fit methodology that takes multiple factors into account when going to market with a product. Many startups struggle with finding marketing traction because they use faulty strategies that were not meant for their type of business. The three key components to product/market fit are: 1. Alignment in product/market/channel/model 2. Positioning 3. Brand messaging framework

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Erik Bullen

CEO & Founder | Startup Advisor, Coach, Investor, Interim/Fractional CXO | Innovation Consultant

Erik Bullen

CEO & Founder | Startup Advisor, Coach, Investor, Interim/Fractional CXO | Innovation Consultant

I have strong expertise in product/market fit, working in the business strategy, product strategy, development, and go-to-market realms throughout my career with startups in a variety of industries (mostly software, some hardware) as well as corporate innovation initiatives. I believe in applying design thinking as well as other frameworks and techniques. How do you figure out what customers want? I can help you with this question.

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Chris More

Growth Marketing & Product Leader | Product Lead for Premium Services (Privacy/Security) @ Mozilla Firefox

Chris More

Growth Marketing & Product Leader | Product Lead for Premium Services (Privacy/Security) @ Mozilla Firefox

Need to determine if you have the right product for the right market? Is the right time now (timing plays a big part)? Do you have a real differentiator? Let's talk about how you can ensure your strategy is aligned with what the market needs.

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Vassilena Valchanova

Digital Strategist

Over the years, and with lots of trial and error, I've developed a framework that covers the first steps of achieving product market fit. This starts with detailed audience analysis and building data-driven buyer personas. It's not just the numbers you can find online - but also conducting interviews and surveys to get to your customer's Why. I use this as a basis for creating a value proposition that aligns your offer with your potential users' pains.

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Alan Gleeson

B2B SaaS Marketing Consultant

Alan Gleeson

B2B SaaS Marketing Consultant

I've worked with lots of companies who really struggle with Product - Market fit. Are you one of these? If yes feel free to get in touch and I'll happily share some of the insights I have gained working on this issue for a number of years. I've also written about this topic on my Medium account.

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Devon O'Rourke

Sr. Product Marketing Manager @ Amazon

Devon O'Rourke

Sr. Product Marketing Manager @ Amazon

I have built templates for go-to-market planning and voice of customer analysis (qualitative and quantitative) that have proven to successfully uncover and test product-market fit.

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Asia Matos

Early-stage SaaS Marketing Expert

Asia Matos

Early-stage SaaS Marketing Expert

It's the toughest stage, but with the right process and strategic vision, you can get over this hump and sail right into traction. Ask me your burning questions about how to get there, what you need to be doing to reach PMF, and so much more.

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Nurkan Kirkan

Growth & Analytics Lead | Ex-Founder & 500 Startups B21

Nurkan Kirkan

Growth & Analytics Lead | Ex-Founder & 500 Startups B21

Biggest puzzle in the world. It brings many different questions. I have been there before, our biggest problem was product market fit and we tried many things and had a chance to learn also many things as well. I did not crack this problem but maybe this time we can? :)

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René Morency

Tech Entrepreneur, MD @Browserlondon ND @Twineapp

René Morency

Tech Entrepreneur, MD @Browserlondon ND @Twineapp

I have extensive experience in startups, helping to define where a product fits within a market. I have helped the early incubation of two tech businesses, providing advice on market analysis and options to pivot, I have experience in raising capital and scaling both startup businesses. I also have extensive experience in working with multinationals and their technology products, providing consultancy and direction to ensure they see a return on their investments.

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Louis Nicholls

Founder and profit-optimisation consultant

Louis Nicholls

Founder and profit-optimisation consultant

Struggling to find product market fit? Well, I've found it for 5 of my own businesses (each doing $10k+ MRR). And - via my course on Sales for Founders - I've helped hundreds of founders do the same. If your product *can* have product market fit, we'll find it. Fast.

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Iain Acton

Product Market Fit Expert

Iain Acton

Product Market Fit Expert

Product market fit is a tricky problem because the market has many different segments that all want different things. The first question to ask is not about the product but about the market. Market alignment is all about having absolute clarity on which customer Job-to-be-done you are focused on and the pain points that entails.

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Aggelos M.

Product-led Growth expert

Aggelos M.

Product-led Growth expert

Product/Market Fit is the number one things you should care about if you are running an early-stage business. PMF isn't the same for all businesses. I can help you set the right metrics and experimentation processes to actually quantify and approach Product/Market Fit.

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Foti Panagio

Founder at Growthmentor.io

$30.00/h

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Foti Panagio

Founder at Growthmentor.io

I'm a passionate full stack marketer with over a decade experience managing and coordinating distributed growth teams with a unique overlap into the world of InfraOps.

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Startups Web Hosting B2B

Why talk to a product-market fit mentor?

Finding product-market fit.

It's the most challenging part of building any startup. And most startups will never find it.

But you're not like most founders.

That's why you're on this page, reading this sentence, hoping that maybe, just maybe, there's something you can learn from another's journey that can help you increase your chances of success on your own journey towards product-market fit.

There's no silver bullets in this Odyssey, but with a growth-mindset that isn't afraid of learning from failure, your success is literally in your own hands.

Simple stuff, but if you need some help along the way (and you most definitely will!), then talking to a growth mentor is going to be a breath of fresh air.

Popular Use Cases for Your Inspiration

Listen to stories of successful founders firsthand

There's a big difference between reading product-market fit success stories on Indiehackers and actually speaking 1:1 with a successful founder and having them tell you their success story firsthand.

That emotional rush you'll get on a Skype call is unparalleled with the passive nature of consuming their stories via a pre-recorded video or reading their articles.

You're in the story, you can ask questions, they can give you advice. It's real, you're not just a spectator.

Get product-feedback from super advanced users

This use case is specfically awesome for tech and SaaS startups.

On GrowthMentor, you'll be able to book calls with some pretty impressive startup founders and high-level growth marketers. If any of these mentors fit your ideal buyer persona you can book calls with them and do live user testing. Get the opinions of those who are most likely to mirror the ICP (ideal customer persona) of your product.

Because lets face it, although getting qualified users to test your product isn't the most challenging thing in the world, it's also not the easiest thing either. People flake. But Growth Mentors never flake. And if they do, you can always reschedule and/or just get your money back.

Talk to experienced product managers

Product managers are awesome. They're like little mini-fullstack-CEOs just overflowing with enthusiasm for making products better. The best product managers (e.g. the product managers on GrowthMentor) understand the insane value of user testing for product development and love nothing more than mentoring receptive early stage founders on how to improve their user listening skills.

I mean, why guess what customers want when you can simply ask them?

Improve your product marketing by clarifying the value proposition and overall messaging

This use case is particularly useful if you're super technical and aren't necessarily the best wordsmith. Look, your product might be awesome, but if you don't properly communicate that value and paint the picture of the wings it gives it's users then product-market fit will always just be that elusive "thing" you read about on startup blogs.

If you feel like you aren't 100% sure of what your product's value proposition is, having a call with a product messaging expert can do wonders for you. The best product marketers are well-versed in the "jobs to be done" framework and know the right questions to ask you to get you thinking more clearly about your value proposition.

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