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Product Market Fit

Get help with product-market fit

Never feel stuck again knowing that you can always discuss your product-market fit challenges on web calls with qualified startup mentors.

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Many of our mentors have experience driving growth at these companies
  • Facebook
  • Google
  • Uber
  • Rackspace
  • Twitter

TALK TO PRODUCT MARKET FIT EXPERTS

Dani Hart

Sustainable Growth Practitioner, Yoga Teacher

$60.00/h

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Dani Hart

Sustainable Growth Practitioner, Yoga Teacher

Product Market Fit is the degree to which a product satisfies a strong market demand and is foundational for growth. Many people have the misconception that they can “growth hack” their way to product/market fit (PMF). Trying to do this is generally very frustrating, expensive and unsustainable. Are you unsure if you have PMF? Do you need help getting to PMF? I have a proven framework to help you assess your PMF and use customer insights to unlock growth.

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Nichole Elizabeth DeMeré

Early-Stage SaaS Consultant & Customer Success Evangelist

$50.00/h

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Nichole Elizabeth DeMeré

Early-Stage SaaS Consultant & Customer Success Evangelist

I will help you get to know your customer really, really well. And that is hard. For any size business. It’s as hard as it is vitally important, because everything you do, from developing your product, to marketing your product, to creating a brand that drives customers to you – it all starts here. So few startups get this right.

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Sue Duris

Customer Experience and SaaS Growth Strategist

Sue Duris

Customer Experience and SaaS Growth Strategist

I work with teams to help them determine the unmet/under-met need their company or product is attempting to fulfill, how the product meets that need, and the value that is delivered to customers in order for them to realize quick time-to-value that helps them to achieve their business outcomes. As part of this, I help startups determine their MVP so they can start commercializing their product.

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Benji Hyam

Content marketer and marketing/growth strategist for both SaaS and service businesses

$250.00/h

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Benji Hyam

Content marketer and marketing/growth strategist for both SaaS and service businesses

For ThinkApps (a software development firm), I ran marketing and achieve product market fit through customer interviews, new positioning, new messaging. For Wordable.io, I came up with the concept for the product, built the launch strategy, conducted customer interviews, grew MRR until it was acquired in 2017. Grow and Convert pivoted four times until we found product market fit. We then grew the business to $34k/MRR in only 4 months after achieving P/M Fit.

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Corey Haines

Head of Growth at Baremetrics

$40.00/h

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Corey Haines

Head of Growth at Baremetrics

I'm a champion of Brian Balfour's product/market/channel/model fit methodology that takes multiple factors into account when going to market with a product. Many startups struggle with finding marketing traction because they use faulty strategies that were not meant for their type of business. The three key components to product/market fit are: 1. Alignment in product/market/channel/model 2. Positioning 3. Brand messaging framework

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Danilo De Rosa

Growth Marketing Manager

$100.00/h

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Danilo De Rosa

Growth Marketing Manager

As an entrepreneur, Product Market Fit is the most important objective to reach when working on a new business. Without this validation there is no point to scale the marketing activities as the best way to work in this case is "Customer Development". I help every month new entrepreneurs to find their way into the market with their products. We work together with a specific framework built to help them to improve the product until it works perfectly for their first user base.

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Foti Panagio

Founder at Growthmentor.io

$30.00/h

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Foti Panagio

Founder at Growthmentor.io

I'm a passionate full stack marketer with over a decade experience managing and coordinating distributed growth teams with a unique overlap into the world of InfraOps.

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Startups Web Hosting B2B

Why talk to a product-market fit mentor?

Finding product-market fit.

It's the most challenging part of building any startup. And most startups will never find it.

But you're not like most founders.

That's why you're on this page, reading this sentence, hoping that maybe, just maybe, there's something you can learn from another's journey that can help you increase your chances of success on your own journey towards product-market fit.

There's no silver bullets in this Odyssey, but with a growth-mindset that isn't afraid of learning from failure, your success is literally in your own hands.

Simple stuff, but if you need some help along the way (and you most definitely will!), then talking to a growth mentor is going to be a breath of fresh air.

Popular Use Cases for Your Inspiration

Listen to stories of successful founders firsthand

There's a big difference between reading product-market fit success stories on Indiehackers and actually speaking 1:1 with a successful founder and having them tell you their success story firsthand.

That emotional rush you'll get on a Skype call is unparalleled with the passive nature of consuming their stories via a pre-recorded video or reading their articles.

You're in the story, you can ask questions, they can give you advice. It's real, you're not just a spectator.

Get product-feedback from super advanced users

This use case is specfically awesome for tech and SaaS startups.

On GrowthMentor, you'll be able to book calls with some pretty impressive startup founders and high-level growth marketers. If any of these mentors fit your ideal buyer persona you can book calls with them and do live user testing. Get the opinions of those who are most likely to mirror the ICP (ideal customer persona) of your product.

Because lets face it, although getting qualified users to test your product isn't the most challenging thing in the world, it's also not the easiest thing either. People flake. But Growth Mentors never flake. And if they do, you can always reschedule and/or just get your money back.

Talk to experienced product managers

Product managers are awesome. They're like little mini-fullstack-CEOs just overflowing with enthusiasm for making products better. The best product managers (e.g. the product managers on GrowthMentor) understand the insane value of user testing for product development and love nothing more than mentoring receptive early stage founders on how to improve their user listening skills.

I mean, why guess what customers want when you can simply ask them?

Improve your product marketing by clarifying the value proposition and overall messaging

This use case is particularly useful if you're super technical and aren't necessarily the best wordsmith. Look, your product might be awesome, but if you don't properly communicate that value and paint the picture of the wings it gives it's users then product-market fit will always just be that elusive "thing" you read about on startup blogs.

If you feel like you aren't 100% sure of what your product's value proposition is, having a call with a product messaging expert can do wonders for you. The best product marketers are well-versed in the "jobs to be done" framework and know the right questions to ask you to get you thinking more clearly about your value proposition.

Frequently Asked Questions

Can I talk to a growth mentor about anything I want?

Yep. Talk about whatever you want. You might start the chat talking about the story behind your product and then spend a few minutes to discuss how you attempted to validate the business model and finally move on towards discussing the challenges you're currently facing reaching critical mass adoption. We think conversations are more meaningful and effective if they're kept casual. There are no "rules." Just be comfortable and try and have some fun!

Do I have to prepare for the call in advance?

Great question. No, you don't have to, but the better prepared you are the more value you'll get out of the calls. Try and be ready with any data that you think would add value to the conversation. If you want to talk about improving the percentage of users that are using certain features, it'd be super helpful to have your current usage KPIs handy and a solid idea of how to explain to your mentor how you're tracking that data.

Do mentors set their own rates?

Yea, the mentors set their own rates. We encourage the growth mentors to charge "friendly" rates. We think that mentorship has value for both the mentor and the mentee. This is a safe space where you can get in contact with mentors that intimitely understand the challenges of reaching product-market fit and legitimately want to help. We believe that karma is a real thing and it's part of our brand's core values. We like to attract mentors that embody that, which is why you'll always find that a certain percentage of mentors are donating their time for free.

Can I hire a growth mentor to work for me on a project basis?

Many of the mentors on the platform are already working fulltime at other positions and are mentoring on the side for their own reasons. But there are also a number of mentors who are open for side-gigs. If you want to hire your mentor to do actionable work for you as opposed to simply consulting you, you are free to ask them. This is a personal matter between the two of you which does not concern Growthmentor as a platform.

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