“Having access to expert mentors on-demand has been mind blowing!”

Maria Ledentsova

I’m able to overcome hurdles and find winning campaign strategies 10x faster, reducing the guesswork and forming solid testing hypotheses.

Maria Ledentsova

Digital Marketing Manager
Country Germany
Company Magic Design

Tell us something about yourself and what you are currently working on.

As the first marketing hire at Magic Design, a subscription-based graphic design and Webflow development service for ambitious startups, I’m responsible for crafting impactful marketing strategies to fuel our growth. With a Master’s from Trinity College Dublin in Digital Marketing Strategy and experience working at startups like Enote and ArtNight, I am passionate about spreading Magic Design’s mission of empowering businesses with great design.

Beyond my full-time role, I channel my creativity into building Notion templates and creating educational content for those interested in productivity and career development in the Marketing field, as I’m on this journey myself, too.

Before you learned about GrowthMentor, how did you deal with the challenges you faced?

Before I discovered Growth Mentor, I tackled marketing challenges primarily through informal network advice, especially leveraging connections from my Master’s. I was aware of the limitations of this approach, of course. My connections don’t have specific expertise and background knowledge about our unique business model and context, lacked the time to help me deal with more complex challenges, or simply weren’t familiar with my specific needs.

This inevitably led to me relying heavily on Google, which while helpful, lacked the two-way communication I truly craved. Also, the issue with “googling things” is that there are hundreds of opposing opinions, which can lead to decision fatigue and a lot of frustration, in my experience.

I started yearning for a team of experts to brainstorm and discuss marketing topics with, and to consult, when I’m stuck or lack experience in a specific sub-area of marketing (like affiliate marketing or growth hacking, for example).

I work with the co-founders directly and strive to do my best work every day, which is how I also recognized the need to find a way to further develop and expand on my practical marketing skills regularly. So, I was hoping that there would be a platform that could help me do it in a better way than googling, guessing, and asking my connections.

What ultimately compelled you to sign up for GrowthMentor?

Without a marketing team, it’s sometimes overwhelming to make so many decisions, from what the website architecture should look like to the setup of our ad accounts. Also, sometimes you just need to talk through your challenges and mental blockers with people who would understand what you’re doing and who have been there before.

I love brainstorming, and getting feedback so that I can improve my skills, and I think I learn best when someone explains and shows me how to solve a specific issue, and not when I google or do online courses. It’s the practical aspect of facing a challenge, and being able to get help for this specific issue that made me want to give GrowthMentor a go. Sounded like a game-changer.

What’s your favorite thing about GrowthMentor?

I love that GrowthMentor can connect me with so many different marketers and founders! Talking to people from all over the world, working in B2B and B2C, is so motivating and gives me hundreds of fresh ideas. I am able to find experts in any field, like Facebook Ads, Google Analytics, or even Copywriting and more. Whatever problem I have, there’s a friendly and incredibly helpful mentor ready to help. It’s such a privilege that I will never take for granted!!

What topics have you mostly discussed with mentors?

Prioritization of marketing tactics as a one-person marketer, Facebook Ad Account Setup and Strategy, Lead Generation, setting up a marketing budget and tools that can help, Digital Marketing Strategy, Google Ads Strategy, LinkedIn Ads best practices, KPI tracking, Google Analytics, Targeting.

Is there a specific session/mentor that stands out in your mind as super helpful?

I really enjoyed every single session I had until now. But if I had to highlight one, I have to say that the session with Daniel Choi really stood out to me. He guided me through my Google Ads strategy, pinpointing campaigns to prioritize and sharing valuable tips to lower CPC. His insights on LinkedIn Ads and future strategies for Magic Design were gold. Plus, after the sessions, he sent me lots of resources I can refer to.

I’m looking forward to booking a follow-up session to get his thoughts on other topics. Daniel is just very inspiring and motivating, someone I can strive to be more like as a Marketer while I progress in my career: strategic, knowledgeable, genuinely excited about helping others grow, and supportive.

Based on the things you’ve discussed in calls, do you have any results to tell us about?

I revamped our Facebook Ads strategy and ad account setup after my meeting with Minas Iatrou, implementing testing and scaling campaigns and learning best practices for A/B testing. I discovered I was conducting incorrect A/B testing in Meta Ads, leading to inefficient spending. With my new knowledge, I’m saving hundreds of euros on future tests.

And as if it wasn’t enough, I also validated my SEO-friendly website architecture draft for our website revamp and enjoyed learning about having a separate approach for targeting Marketing Qualified Leads (MQLs) compared to Sales Qualified Leads (SQLs) – this was such a lightbulb moment for me, coming from B2C marketing where this way of thinking isn’t as common.

GrowthMentor has empowered me to be a more confident and strategic marketer, which led to improved campaigns, cost savings, and invaluable knowledge. I’ll be the first to say that I have lots more to learn, and I’m looking forward to this rollercoaster!

How has GrowthMentor helped you?

I definitely noticed an increase in motivation and confidence in myself as a young marketer. Now I feel like there is no limit to what I can achieve, because I’m getting the support that I need, and I’m learning from inspiring marketers every week! I basically get access to incredible consultants who are supportive, knowledgeable, and helpful and feel less overwhelmed knowing I can book a call to get my priorities in order again and get advice on specific tasks and channels.

What three adjectives would you use to describe GrowthMentor?

Empowering, Motivating, Revolutionary.

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