Here are the 32 Growth Mentors of March 2024

1. Alex Beresford

Describe yourself

I am quite literally obsessed with growth disciplines spanning marketing, data, engineering, product, and design – It is my hobby, what a beautiful time to be alive!

On top of that, having mentored >100 people from C-Level to interns across growth challenges has made me realize I enjoy making others succeed.

What this means for you is I can probably help so long as you are open to candid, direct, honest conversations to find the truth and progress from there.

In just one sentence, why do you want to become a growth mentor?

Making others thrive across complex growth problems & careers is incredibly fulfilling, it feels necessary to me after having done mentoring for nearly a decade.

In your words, what does a growth mindset mean to you?

I started with an understanding that a growth mindset means abilities & intelligence can be developed through dedication, hard work, and perseverance.

Over the years I have learned that it is more than that. It is an urge you wake up with in the morning to see challenges as opportunities. It is about embracing failure as a way to grow. It is about being open-minded. It is about being vocally self-critical. It is a decision that you need to make and dedicate yourself to. It is about bringing others along on the journey with you too so they can be the best person they can be.

I have adopted it as a huge part of my life and decided that a growth mindset is part of a life worth living.

If you could mentor a startup on one topic, what would it be?

How to make a 0m-500m EUR revenue business grow in reality, not just in theory.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

The problem is/was how to rewrite the CGO job with the advent of Generative AI including a reality that updates every 2-4 weeks.

I realized at the highest possible level that the concept of work, of distinct responsibilities, of distinct tasks had settled into a “status quo” before genAI and had now been set to a new way of doing work for about ~70% of tasks almost “overnight”.

I came to this conclusion after doing an exercise of “fire the CGO, hire the CGO” and asking myself how should responsibility-level & task-level work be done if it could be reduced to a computation through LLMs.

In coming up with a solution firstly I realized that LLMs are semi-blind genius-grade interns – they need lots of context and clear what/why/where/when/how guidance on tasks.

Secondly, I realized that one of these LLM interns can effectively talk to another intern if you connect them.

Thirdly I realized that humans see a task often as 1 task. If you take a step back though and use first principles you will realize that we often combine 10-20 micro-judgments / microdata processing actions into 1 task by running parallel workstreams, some consciously & some sub-consciously, conceptually a bit how neural networks are architected.

Lastly, I realized that custom instructions inside chatGPT are a very effective & efficient way to convey to the interns not just how to do their own tasks but also how to listen to other models and how to pass on their conclusion to the next model

If I combine those 4 insights I realized I had to make models talk to models by disaggregating each of my tasks into a micro-task level machine overview and make 1 model per component. This allows me to now have a whole group of models sequentially & in parallel interface with each other.

The outcome is a constellation of models per task and now I step by step automate the lowest leverage tasks I can do with these models.

It feels smart, but making me admit that also makes me cringe a bit inside, I am not good at self-celebrating, I am better at making fun of myself.

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2. Anique Thaplawala

Describe yourself

Growth Manager with 5 years of startup experience in the MENA region. I am a huge nerd on Growth Frameworks, Data, and Martech. I have been part of Growth Teams that have scaled startups to unicorn valuations.

In just one sentence, why do you want to become a growth mentor?

I have been privileged to work with MENA’s top Growth Colleagues and I want to give back all the knowledge I have acquired.

In your words, what does a growth mindset mean to you?

A more pragmatic approach to blend in multiple functions of the company to achieve a common goal.

If you could mentor a startup on one topic, what would it be?

Martech – scalability is key for growing any business and having a great marketing technology stack is the key to that.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Very recently, we had a Shopify section of recommended products. The problem statement was to personalize that section for all our customers and the very first thing I did was gender mapping using first names and libraries that are available online and then we did an analysis of what products a customer next buys based on their historical purchase. Then we created an API to pass an array of products for each customer and voila we had a personalized section of recommended products within 3 days.

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3. Anna Tankel

Describe yourself

Hey! I’m Anna, a fractional B2B Growth Lead based in London. I’ve spent over 6 years growing B2B SaaS companies (Tableau, Attest, Onsi). Want to discuss B2B go-to-market strategy, lead generation, partnerships, or performance marketing? Get in touch – I’d love to help.

In just one sentence, why do you want to become a growth mentor?

I want to support other growth professionals and learn about other people’s challenges.

In your words, what does a growth mindset mean to you?

A growth mindset is all about your attitude to failure: do you see it as an opportunity to learn and grow, or as something to be avoided at all costs? Embracing failure is the key to unlocking personal (and business) growth; if you’re not failing often enough, you’re not pushing yourself hard enough.

If you could mentor a startup on one topic, what would it be?

Prioritisation! Learning how to prioritize the right things is so, so important (much more important than learning how to say yes to everything).

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

At Onsi, lead generation was hard: low-intent lead generation (content downloads and webinar sign-ups) wasn’t working at scale, and neither was high-intent lead generation (demo bookings and product sign-ups). I hypothesized that our ICP was too busy to spend time learning via content or webinars, *and* too busy to try out new products. So, I tested pushing bite-sized elements of the product (rather than the entire product suite). The result? 18x increase in lead volume (and 2.5x increase in conversion from lead to SQL).

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4. Anouk Lucinda Boer

Describe yourself

Hi, I’m Anouk and I built teams of high-growth tech companies such as Miro and Flexport over the last few years. Hiring and finding the right talent is really important and can be a struggle at the same time. If you have questions about this I’m happy to help out.

In just one sentence, why do you want to become a growth mentor?

I’ve gained a lot of experience from working at high-growth companies and I’d love to share this with others.

In your words, what does a growth mindset mean to you?

It’s about thinking about solutions and opportunities.

If you could mentor a startup on one topic, what would it be?

Recruitment

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Opening and hiring the first team members for offices in different locations (Munich and London) – involving the full team, and everyone’s network and setting up clear processes and KPIs to make this happen in difficult markets.

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5. Antoine Fourmont-Fingal

Describe yourself

I like to think of myself as an explorer who likes to be on the brink, in the action – not just observing from the sidelines. Since I was small I wanted to be an explorer and a diplomat and so I’ve been doing product across Asia – from Singapore to Uzbekistan – for 10+ years precisely because it enables me to be on the border. I want to bring to building & scaling the combo of high energy for days without wind and focus & calm for the stormy days.

My key product craft is scaling organizations and products in demanding contexts. As program manager, I played a key role in launching game-changing initiatives for Redmart.com (online groceries in Singapore) in Singapore. At Daraz.com (the leading e-commerce marketplace in South Asia, Ali group), as project leader, I spearheaded a rapid re-platforming project for the Ali group across five countries in South Asia. As the founding CPO of zood.biz (lending ecosystem in MENA & CIS), I kickstarted and drove the team, the business, and the products across multiple pivots and 10 Middle-Eastern / Central Asian countries.

Funnily, even when I wasn’t a product but a commercial lead in Lazada.com (leading e-commerce marketplace in Southeast Asia, Ali group), it was still about scaling teams – which gifted me with a sometimes hard-boiled business sense.

Predictably, as someone pragmatic, I take pride in my ability to deliver tangible results, fast and from scratch. For instance, at Redmart.com I boosted user lifetime value by over 25% within months with a fresh and frozen offer and brought that into regular operations within 3 months. At Zood.biz, I set up a new BNPL product stack from scratch in less than 6 months, which enabled us to double the growth rate.

But what I value most is my conviction that the right collective will be able to deliver anything – and so that it’s all about building them. At Lazada, I replaced and retrained a team of local representatives in 3 months. At Zood, I took products from a one-man operation to a 20+ people team. It’s a mix of extreme clarity, adoption focus, and persistent commitment that makes some people still refer positively to my work years later, like in Daraz.com or at Lazada.com, where my boss called me “the rock of calm in the storm”

I’ve been coaching, mentoring, and advising for years now – I find this is a hygiene of performance – on growing products, product people, and product teams and I’m just thrilled at the idea of doing that with growthmentors.com and its members

In just one sentence, why do you want to become a growth mentor?

Mentoring is a personal learning and growth hygiene – it contributes to the World by putting new good businesses out there, and it makes me even better at what I do – and I’m looking at expanding my reach with growthmentor.com

In your words, what does a growth mindset mean to you?

To me, a growth mindset is about being ever candidly curious, being generously critical, and constantly looking at what disproves or expands one’s view of the World. It’s about becoming less dumb, getting to know oneself better thanks to the reflection of the World, and vice-versa.

If you could mentor a startup on one topic, what would it be?

Would I had to mentor someone on a single topic, I would choose the art of decision-making. I find it irrigates almost everything else, from taking an investment to organizing one’s calendar. I have both a long experience and a wide array of sources to explain, which makes me able to help a lot of people.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I don’t think I ever thought that – but I can share a few things that made me proud: we were an e-commerce app, pushing aggressively a contextually unique cash-on-delivery value proposition. Except that I knew out of experience we would need a lot of cash to scale that – and COVID stroke, wiping out months of fund-raising progress. We had to change tack: keep users engaged on their payment needs without the burn rate. So we came up with the idea of fractioning and delaying payment, with a non-cash method attached. Within a few weeks, we had shipped the first in-house BNPL payment method, then an API. And within months the business pivoted from “e-commerce with cool payment” to “BNPL with great e-commerce.”

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6. Ashley Jefferson

Describe yourself

Hey, I’m Ashley Grace Jefferson, excited to meet you! I have a Business degree from Seton Hall University and an MBA from NYU Stern. My career journey spans finance at Prudential and product management at both Prudential and JP Morgan, where I led teams of product managers. I am looking forward to collaborating on strategies that ignite growth for your venture, enchant your customers, and ensure you stay at the forefront of your industry. Off the clock, you’ll find me trying a boutique fitness studio class, at a wine tasting, enjoying cherished moments with family and friends, or catching up on my favorite Bravo TV shows.

In just one sentence, why do you want to become a growth mentor?

I want to become a growth mentor because I want to make it easier for founders and founding team members to access the information and connections they need to build a venture that founders, customers, and investors love.

In your words, what does a growth mindset mean to you?

To me, embracing a growth mindset entails setting aside ego and fear, dedicating time to define success, and remaining open to pivoting. This mindset is crucial as it encourages honesty about aspirations in both business and life, clarifying the necessary steps—even if they’re uncomfortable—to achieve them.

If you could mentor a startup on one topic, what would it be?

Product thinking! It is the crux of great strategy (broader business strategy and product strategy), as well as what is necessary in creating a sound product.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

In the healthcare industry, a major player sought to venture into women’s health, addressing a historically taboo subject where women felt unheard. The challenge was to devise a strategy to build trust within this demographic. After several conversations, it was clear that they were over-indexing on their target demographic (women) but not actively including who women would turn to in order to validate information (mainly doctors). This led to the proposal of a strategy that involved including doctors in the social media strategy as well as providing a way for them to receive official education on the subject, which historically has not been easily accessible to them.

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7. Baraa Bilal

Describe yourself

I’m all about dreaming big and leading the charge in innovation. With my knack for strategy and tech skills, I turn cool ideas into reality, tackle challenges head-on, and leave a mark wherever I go. I’m always on the grow, jumping into risks, picking myself up from the oops moments, and pushing forward, no matter what.

In just one sentence, why do you want to become a growth mentor?

To me, a growth mindset is the belief that our abilities and intelligence can be developed through dedication, hard work, and a sprinkle of resilience. It’s like looking at life as an endless classroom, where every challenge is a pop quiz and every setback is a lesson, not a final grade. It means embracing the unknown, being okay with not being perfect, and always asking, “What’s next?” Instead of hitting a wall and turning back, it’s about climbing over it, tunneling under it, or maybe even painting it a new color. It’s the idea that “can’t” is just “haven’t yet,” and every day is a chance to learn more, do more, and be more.

If you could mentor a startup on one topic, what would it be?

Product Management; so many people misunderstand the role.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Monetizing a business that doesn’t directly generate revenue can be quite the puzzle, but it’s one I eagerly took on and managed to solve, leading to significant growth. Initially, the challenge was daunting: how do you create a revenue stream for a platform that prides itself on offering services or content for free, without undermining its core values or alienating its user base?

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8. Charlie Weijer

Describe yourself

I’m a specialist in SaaS go-to-market strategies, leadership development, and sales processes with a passion for mentoring start-ups & scale-ups. I have strong interpersonal skills with fluency in Dutch, English, and French. I have a strong entrepreneurial drive with proven success in mentoring cross-functional teams across multiple sites and with diverse cultures.

In just one sentence, why do you want to become a growth mentor?

I’ve worked with startups and scale-ups for more than 10 years, and want to offer my experience to a wider audience!

In your words, what does a growth mindset mean to you?

I’d be privileged to be given the opportunity to support others in the areas that I am most passionate about; building and supporting strong performing, and deeply connected teams aligned with the company’s vision and mission!

If you could mentor a startup on one topic, what would it be?

Scaling B2B SaaS; I’ve got a lot of experience in doing this, building teams, putting the right process in place, and building for scale and repeatability.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

About half a sales team resigned at the same time, and their manager left soon afterward. I was brought in to rebuild the team.
We put our heads together as a team and we looked at our core values, how we think we were perceived by the rest of the business, and how we WANTED to be seen.
This led to agreeing on core values, and an agreed behaviour as a team which led to a strong identity as a group, leading to strong performance.

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9. Charlotte Richards

Describe yourself

I love helping people, teams and businesses fix problems and use data to drive their growth. I moved to France a few years ago and now run a successful holiday business as well as continuing to deliver Data/Analytics/Insight strategy projects to all sizes of businesses.

In just one sentence, why do you want to become a growth mentor?

I miss mentoring now I am a freelancer and feel that it would challenge me in new ways, as well as be an opportunity to share what I’ve learned along the way.

In your words, what does a growth mindset mean to you?

Always being curious, never being afraid to fail and always being willing to try something new.

If you could mentor a startup on one topic, what would it be?

Getting data right early on in their journey – so they can reap the rewards later.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I’ve dealt a lot with complex interpersonal challenges with senior leadership teams – my favorite ‘win’ was getting senior editorial staff across two major publishing houses that were merging to agree on their brand strategy, using data (social media data at that!).

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10. Courtney Damji

Describe yourself

After years of working in-house on marketing teams at tech companies in Silicon Valley, I left those worlds for the solopreneur journey. What drew me in was the chance to help teams that were struggling due to limited resources. Along the way, I discovered my passion for teaching and supporting diverse teams.

I’m a seasoned content marketer, strategist, and editor, specializing in crafting targeted B2B content programs.

In just one sentence, why do you want to become a growth mentor?

I love mentoring and guiding people on their journeys and helping people realize the importance of marketing for their businesses.

In your words, what does a growth mindset mean to you?

Having the will to test, fail, experiment, and iterate and being scrappy along the way to find what works.

If you could mentor a startup on one topic, what would it be?

Content and SEO strategy from the ground up, including how to build a scalable program that drives awareness and acquisition.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

When I joined OpenTable to lead the B2B content team, the website and content hadn’t been optimized for search, therefore missing out on a lot of traffic. Plus the blog lived on a separate URL from the rest of the website, which meant the 500+ blog posts didn’t contribute to search rankings.

I migrated the website onto the same URL, including the 1,000+ articles at the time, and prioritized SEO content development and website copy. By looking at this challenge holistically, the team applied a pillar-cluster model to content creation for target keywords. Organic traffic to content increased by 600% over 18 months, and organic content campaigns drove 7 figures in estimated 3-year revenue.

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11. Egle Tumenaite

Describe yourself

I have built and grown 2 tech companies (a B2B service company and a product company) and raised capital. My core competencies include startup development, growth strategies, strategic roadmaps, building teams, pitching, product-market fit, and agile methodologies. I can help you with:

✔️ Pitch deck/fundraising
✔️ Business model
✔️ Developing a growth strategy for your startup
✔️ Building teams
✔️ OKRs
✔️ Agile practices

In just one sentence, why do you want to become a growth mentor?

I was so privileged to have met some of the most humble and intelligent business mentors in my entrepreneurial journey that I feel like the time has come to finally give back to the community.

In your words, what does a growth mindset mean to you?

To me having a growth mindset is enabling yourself to constantly evolve and improve, embracing the ever-changing environment.

If you could mentor a startup on one topic, what would it be?

Nailing a pitch deck because delivering a powerful and convincing story of your business entails a beautiful process that makes founders, and executives rethink their businesses from various angles and present it in the most creative ways.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Restructured the organization to address the strategic needs of the company. It resulted in increased profitability and productivity.

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12. Hal Zeitlin

Describe yourself

I fell in love with Webflow during my days as a freelance head of marketing. Now, I run Candid Leap, a Webflow Enterprise Partner. There I work with CMOs, CTOs, and marketing teams to strategize, design, develop and adopt scalable Webflow sites to deliver on business goals. I also sling bagels at zeitlinsdeli.com in Chicago, which I own with my brother.

In just one sentence, why do you want to become a growth mentor?

I have built great knowledge around the longtail of marketing, growth & Webflow — I want to share that with others.

In your words, what does a growth mindset mean to you?

You are climbing a mountain. You reach for a tricky ledge, miss, and let go. You instantly begin the experience of falling, with your heart beating like crazy. You think you will fall to your demise.

Turns out in reality, you were actually rock climbing. Your harness captures you. You are dangling right where you were.

Growth mindset is taking a deep breath, and trying again. It’s okay. We’ll get there. A growth mindset means accepting this experience and participating fully in it each day.

If you could mentor a startup on one topic, what would it be?

How can I get more out of Webflow for my current or future build?

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

We deployed a 9,000-page programmatic SEO campaign across 7 templates for a unicorn on Webflow + Airtable. This was one of their greatest traffic drivers in 2023.

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13. Hema Subramanian

Describe yourself

I am Hema. I worked in the online marketing industry for over a decade across agencies & organizations. I specialize in growing e-commerce businesses. I have worked across fashion brands such as H&M and Victoria’s Secret and pure marketplace players such as Noon, which is a direct competitor for Amazon in the Middle East. I am experienced at managing P&Ls with multi-million dollar budgets and hence have spent many hours drafting growth plans to drive acquisition & retention with tight ROI targets. If you are looking to scale & optimize paid media channels & CRM, do reach out, I am happy to help!

In just one sentence, why do you want to become a growth mentor?

With over a decade of experience in marketing, I’ve personally experienced the transformative impact of good mentors on my career, recognizing the invaluable guidance they provide, I aspire to pay it forward by assisting beginners who face challenges finding the right guidance.

In your words, what does a growth mindset mean to you?

Constantly keep testing. Test, fail, and learn should be at the core of one’s growth mindset. You will discover many new insights & improve skills at the same time.

If you could mentor a startup on one topic, what would it be?

How to drive value out of a given budget. I can give guidance on how to leverage paid media & organic channels. I have done many A/B tests and incrementality tests across Google ads, Social ads, and Influencer marketing channels and built CRM reactivation plans with detailed segmentations. I can help you get started, and share best practices and tips.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Post COVID e-commerce business targets were being set quite aggressively which led to heavy pressure on internal teams, drafting unrealistic plans, missing targets & disappointing leadership teams. My suggestion was to take the wealth of customer data, and build a base for realistic growth forecasting from cohort groups that indicate the rate of retention, first orders, and order freq existing. Then translate these forecasts to individual channel targets. This allowed us to set realistic expectations across functions, yet challenged internal teams to scale & optimize channels at a target ROI. As a result, +7% increase in new customers, an +11% increase in revenue, and a -14% lesser cost.

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14. Javier Ortiz

Describe yourself

A seasoned growth leader with almost 20 years of experience in the SaaS industry and product-led companies. I have worked in e-commerce, media, insurance, local guides, and classifieds in several markets both in startups, unicorns, and big corporations. My work passion is creating products that people love. To pursue that, I became a Design thinking facilitator. On a personal level, I am a mountaineer who loves spending time with his dog and family.

In just one sentence, why do you want to become a growth mentor?

I want to give back to the community and share my learnings and mistakes.

In your words, what does a growth mindset mean to you?

To challenge the assumptions, dream new opportunities, and design, execute, and validate your plan. To align curiosity, methodology, and a measurable goal.

If you could mentor a startup on one topic, what would it be?

Product-led experimentation with cross-functional teams.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I am running a non-profit, a Job search coaching service where unemployed people do not (and will not) pay Makethejump.org. The problem that I have is how to scale an initiative where your core offering is limited to a finite resource, my time. I am partnering with Coaching schools so the coaches who need certain hours to become certified can access potential coachees in need of their expertise. This way coaches become certified and learn a proven framework, coachees have free access to professionals and I can scale offering the service to more people in need.

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15. Jeremy Kaiser

Describe yourself

Hi, I am Jeremy, an SEO expert (ex-Lemonade & ex-Monday), I led and built SEO/organic teams to scale the organic performance in different SaaS, b2b, and e-commerce startups.

In just one sentence, why do you want to become a growth mentor?

To build connections.

In your words, what does a growth mindset mean to you?

Embracing challenges – build the paths that will allow you to scale – challenge the status quo.

If you could mentor a startup on one topic, what would it be?

You don’t need big resources to make SEO successful for your company. Make it part hand to hand with your content and site development, I can show you how.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Just by indexing and correctly linking pages (very little dev needed), I grew the organic performance (from generic traffic) by 40% within 1 month.

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16. Justus Hildebrandt

Describe yourself

Hey there, I’m Justus. A passionate marketer, currently diving deep into the world of product marketing as a Senior Product Marketing Manager at Trade Republic in Berlin. With stints at Spotify and Apple under my belt, I’ve honed my skills in growth and scaled marketing strategies for diverse app developers along the way.

In just one sentence, why do you want to become a growth mentor?

Becoming a growth mentor aligns perfectly with my values of continuous learning, empathy, and giving back, and I’m excited to contribute to a community that prioritizes these principles while supporting others’ growth journeys.

In your words, what does a growth mindset mean to you?

To me, a growth mindset is about embracing challenges, persisting through setbacks, and continuously seeking opportunities for learning and improvement.

If you could mentor a startup on one topic, what would it be?

Growth Marketing & Strategy. This area fascinates me because it combines creativity with data-driven decision-making.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

During my time at Spotify, leading cross-European promotional campaigns taught me something profound: the magic of hyperlocal moments in marketing. It wasn’t just about numbers; it was about tapping into the heart of communities. So, we embarked on a journey, launching weekly campaigns for six months that celebrated the unique vibes of major hyperlocal events across Europe, like German Independence Day or La Chandeleur in France. Sure, it was a hefty task, but the joy of seeing our campaigns resonate with people on a personal level made every moment worth it. It was a reminder that in the world of marketing, connecting with people on a human level can truly make all the difference.

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17. Kamil Rogalinski

Describe yourself

My name is Kamil. I co-founded The Cloud, a groundbreaking platform optimizing underutilized kitchens across the UAE. We raised $20m+ so far. I am also a seasoned mentor with expertise in startups, technology, and business domains. A relentless commitment to innovation has marked my entrepreneurial journey, a driving force behind my successful ventures. With a distinguished career as a software developer, I bring a profound understanding of web technology, e-commerce, and full-stack development. I have 2 MA titles in Applied Computer Science and Management, and I completed my studies Ph.D. in Information Technology from the Technical University of Lodz, a testament to his dedication to continuous learning and mastery of his field. I am an entrepreneur, tech visionary, and a dedicated mentor who empowers startups and businesses to achieve their full potential.

In just one sentence, why do you want to become a growth mentor?

I have been fortunate to receive support, guidance, and opportunities that have shaped my professional and personal growth. Now it’s time for me to uplift and empower those around us, especially in our broader society.

In your words, what does a growth mindset mean to you?

A growth mindset means constantly seeking opportunities to expand my knowledge, skills, and experiences to adapt, innovate, and thrive in an ever-evolving digital landscape.

If you could mentor a startup on one topic, what would it be?

Personal development because it is the best investment that each one of us can make in our entire lives.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

During my last mentoring session, I was talking to a man, the founder, who always seemed to know best, so instead of giving him advice, I started asking questions, drilling deeper and deeper into the problem until he found a solution himself and thanked me for helping him to understand himself on a completely different level.

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18. Lauren Helstab

Describe yourself

With 7 years in fast-growth B2B start-ups and growth-stage tech companies, I’ve honed expertise in market entry, expansion, and go-to-market strategies, alongside developing all kinds of partnerships (agency, tech/product, brand) and have helped shape partner programs. I’m data-driven, endlessly curious, and bring high energy to everything I do. Let’s grow together!

In just one sentence, why do you want to become a growth mentor?

I love helping people with great ideas, or products that help make the world better, and achieve their goals – plus, it’s a lot of fun figuring out the best paths to growth in an ever-changing landscape of time, money, skills, and timing.

In your words, what does a growth mindset mean to you?

Having a growth mindset means you believe that you never stop learning, so you remain curious and constantly seek to collect more knowledge and skills

If you could mentor a startup on one topic, what would it be?

Go to Market Strategy 0 to 1

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Helping a side-hustler, who sought to quit their day job to focus on building their business full-time, by taking what was a big hurdle – remaining financially stable – and quantifying exactly how many more clients per month he would need to serve to get his business profit up to the same level as his salaried position. What seemed like a mountain to climb, turned out to be a small hill and he was a lot closer to his goal than he thought! Pretty motivating.

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19. Louis Camassa

Describe yourself

As an empathetic product leader with nearly 20 years of experience, I’ve excelled in building and scaling SaaS platforms, leading to two successful exits and managing teams that service major global retailers and brands on a platform that transacts over $50B in GMV, annually. I held the California state record in the deadlift and was a gold medalist in Pickleball.

In just one sentence, why do you want to become a growth mentor?

I enjoy helping people tackle their obstacles and grow because seeing them reach their potential is really rewarding.

In your words, what does a growth mindset mean to you?

Curiosity and the relentless pursuit of continuous improvement, regardless of the challenges or costs involved.

If you could mentor a startup on one topic, what would it be?

How to use empathy. With empathy, we unlock a deeper level of understanding that creates rapport, builds trust, generates insights, and inspires innovation.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

We were facing a potential $500M+ loss in annual GMV due to a vendor demanding an unreasonably high revenue share and disabling our app. Our team had spent months in negotiation to reduce the revenue share. Instead, I focused on completely abolishing it. By evaluating/interviewing alternative app providers and discovering none faced such charges, we successfully presented our findings, compelling the vendor to relent.

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20. Martyna Gaidelė

Describe yourself

With 7+ years in B2B marketing, I’m your go-to mentor for SaaS product, or IT services marketing!

Experience in industries like IT, cybersecurity, energy, or maritime honed my ability to unravel the most complex concepts and present them in a simple way.

If you find yourself wrestling with the puzzle of positioning, messaging, or craving insight into new marketing challenges, I’m your go-to person.

In just one sentence, why do you want to become a growth mentor?

Knowledge sharing and contribution to others’ growth motivate me the most.

In your words, what does a growth mindset mean to you?

Stay hungry, stay curious, and be courageous. If you can not settle in your comfort zone, and your eyes roll over when someone says “Let’s leave it as it is, we always did it like that”, congratulations, you have a growth mindset.

If you could mentor a startup on one topic, what would it be?

Integrated marketing campaigns! I think too many organizations don’t integrate their campaigns and messaging through all the channels, and that is such a waste of good potential and effort. It’s so important and actually very easy!

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

My colleagues struggled for years to understand the complex market of the competitors. Every new name in the market made everyone uncomfortable because it was not easy to compare ourselves with others due to the complex product, especially when there are hundreds of names and all of them differ. After a while, I came up with a competitor categorization framework, and we were able to divide those hundreds of brands, into 5 simple categories.

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21. Mike Jackowski

Describe yourself

I’m Mike, and for 14 years as COO of a software house, ASPER BROTHERS, I’ve been building and leading outsourced web development teams, mostly for startups. For both the big and the great like xref.com or exide.com and the small like untanglegrief.com or promodomo.nl. So I can help you look at your needs with an agile mindset, take proper strategic and architectural steps when planning your product development phases, and then compose and warm up a good agile team integrated with your organization. And if you’re having challenges with your outsourced team’s communication or collaboration culture, I’m happy to help diagnose the causes and find solutions.

In just one sentence, why do you want to become a growth mentor?

I love giving advice – I feel uplifted when I see someone benefit from talking with me.

In your words, what does a growth mindset mean to you?

It is investing all free financial resources in continuous experimentation and all ahead of where it works, on the other hand – pragmatic evaluation of new trends and not burning money on foolish things.

If you could mentor a startup on one topic, what would it be?

The most common advice I give is to take a step back. Forget about MVP scoping and product building. Instead, think about customer development first. Then I also often advise on the best way to communicate requirements to the technical team so that you can spend 4 hours on it, not two weeks, and do it better.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

A startup I advised came up with an idea for a complex web application. Very heavily data-driven and a bit of Machine Learning. It required about a year to build and a large financial investment (average estimates were between $300-600k). After my advice of using other tech solutions for the launch, we created an MVP in 2 months for $30k. The rest was spent on marketing. We came to this complex solution gradually as our customer base grew.

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22. Nathan Mass

Describe yourself

I’m a senior product leader with a passion for building products customers love to use. I’ve worked in seed through Fortune 500 companies with experience in B2B and B2C. I would be delighted to help you realize your potential.

In just one sentence, why do you want to become a growth mentor?

I enjoy helping others maximize their potential and fulfill their vision.

In your words, what does a growth mindset mean to you?

A growth mindset is a focus on continually exceeding your customer’s expectations, and never taking their business for granted. The best way to grow is to delight your customers more than anyone else can.

If you could mentor a startup on one topic, what would it be?

Product management. Product sits at the intersection of design, development, customers, and business needs. Getting product management right will help your team deliver better solutions at a faster rate.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Onboarding funnels. Instead of front-loading onboarding questions (and the inevitable drop-off that entails), allow the user to fill in information piecemeal over time.

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23. Niels Zee

Describe yourself

Hi, I’m Niels, founder of a multiple 7-figure affiliate company called Traffic Family. We buy and grow affiliate websites with various marketing channels. I’m deep in the affiliate marketing, content & SEO space and also touring around Southeast Asia as a nomad.

In just one sentence, why do you want to become a growth mentor?

I’ve been mentored a lot (by Growth Mentors) and love to give back and help others, now in the field of Affiliate marketing.

In your words, what does a growth mindset mean to you?

You actively think about everything. Your job, health, communication, habits, perception, past, future, company, customers, etc. Knowing that everything is to be improved and never finished.

If you could mentor a startup on one topic, what would it be?

Publishers making money with affiliate marketing. People with their own sites that recommend products and services. I can help them scale, process, monetize, grow, or make their lives easier with better systems and processes.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

The fact that we’re the biggest affiliate in the Retail niche in the Netherlands.

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24. Nina Jung

Describe yourself

My name is Nina, and I am a growth strategist with over 15 years of experience in start-ups and scale-ups. Originally from Seoul, Korea, I have worked in Berlin and Sydney, and have undertaken projects in Korea, the UAE, and Kuwait in marketing and commercial leadership roles. Leveraging my expertise in sales, marketing, and growth hacking, I am now consulting and assisting early-stage companies in achieving sustainable growth.

In just one sentence, why do you want to become a growth mentor?

To share my knowledge with people who need it.

In your words, what does a growth mindset mean to you?

It’s like being a four-year-old—always asking why and never minding the small falls.

If you could mentor a startup on one topic, what would it be?

Sales and marketing alignment – I have managed both teams and had great success aligning them to a common goal, removing silos

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Some of the growth hacks I’ve implemented cannot be shared, but they have proven to be highly effective, hence I always try to think about different ways to tackle growth.

One example from a few years ago involved analyzing our discount tactics during the sales process to gauge efficiency and the corresponding CVR/CAC. Upon identifying that a setup fee discount was the most effective across all metrics, I strategically increased our setup fee. This adjustment allowed us to offer larger visible discounts while still covering the cost, creating a perception of a bargain.

I then established an operational process to integrate this tactic seamlessly into our sales approach. The sales team could utilize the discounts whenever needed, leading to an immediate improvement in both CAC and CVR.

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25. Oleksandr Mykolaienko

Describe yourself

I’m a business owner helping B2B and B2C startups bring their business ideas to life through technical expertise and flawless execution. Over the last 10 years, I’ve been guiding companies from product concepts to launches, including unicorns, renowned banks, and Big Four companies. I can mentor in streamlining day-to-day operations and optimizing processes to ensure operational efficiency and sustainable growth.

In just one sentence, why do you want to become a growth mentor?

I enjoy sharing knowledge and experience with others and seeing how it impacts their professional and business development.

In your words, what does a growth mindset mean to you?

It’s about “not yet.” When you face obstacles on your journey or experience failure, you simply say “not yet” and keep learning and improving.

If you could mentor a startup on one topic, what would it be?

Company operations. This is what I handle on a daily basis, it’s where I’ve encountered and resolved most of my business challenges. As a result, I believe I can assist other founders and startup teams in gaining operational clarity through our conversations.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Implementation of a decentralized decision-making model & cross-functional project squads.

We had a problem related to resource allocation and the fact that our mid-level managers and I were overloaded with dozens of requests from different team members, so we decided to change our company structure to a flat organizational structure where decision-making is decentralized. We empowered teams to make their own decisions regarding their projects. This approach increased employee engagement, faster decision-making, and more innovative solutions as teams felt more ownership over their work.

On the other hand, we created small, agile teams composed of members from different departments (development, design, business analysis) to work on specific projects. This not only encouraged a holistic approach to product development but also promoted knowledge sharing and a deeper understanding of different aspects of the business.

These squads operated semi-autonomously, fostering innovation and a sense of ownership.
Sounds simple, but this decision wasn’t that obvious for us at that period of our development.

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26. Paridhi Dixit

Describe yourself

I’m Paridhi 🙂 Over the last eight years, I have worked as a Product Manager on both B2C & B2B product problems. I’m adept at lifecycle management & passionate about Human-computer interactions, education, and writing.

Having grown up in India, I moved to Paris, France three years ago which enriched my cultural awareness and worldview. Outside of work, I love to write, practice yoga, and make good chai (tea) and bad jokes.

In just one sentence, why do you want to become a growth mentor?

I’ve been fortunate to have the support of some great mentors in my career who made a lot of difference in my journey, becoming a mentor would be my way of helping fellow product folks.

In your words, what does a growth mindset mean to you?

The right combination of attitude, purpose, and action to do better than yesterday. The ability to add value in a meaningful way.

If you could mentor a startup on one topic, what would it be?

Real-life challenges product managers face and how to overcome them – I think a Product manager’s job is a tough job which makes it challenging and fulfilling at the same time. In this journey, I can support you the best by creating a safe space to not only talk about the challenges and frustrations but also about how to tackle them the best.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

While working on an open-source product, we had a backlog of ~1K Github issues, making users wonder if the project was inactive – I came up with a lightweight and continuous process to start bringing these issues into the development pipeline, establishing a response time and bringing the issues down to 200 in the first 3 months.

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27. Pat Gostek

Describe yourself

With over 7 years of experience as a YouTube Strategist and the founder of Gostek Media, a YouTube Consultancy and Video Editing Agency, I have guided thousands of creators in launching successful YouTube channels, my knowledge in this field was a key factor in my role as former Head of Customer Success at a renowned Video SEO SaaS startup, an agency with a client base comprising Fortune 500 companies. There, I utilized my expertise to conduct workshops, formulate comprehensive content strategies, and provide tailored advice on leveraging YouTube and YouTube Shorts for content repurposing. This experience not only underscored my capability to deliver value to high-profile clients but also enriched my skill set in fostering impactful collaborations with large-scale organizations.

In just one sentence, why do you want to become a growth mentor?

I want to help others who are just starting out and need some guidance and direction on where to focus their attention.

In your words, what does a growth mindset mean to you?

To view the world through curious eyes and learn from people on each level, even if you believe “you know everything”

If you could mentor a startup on one topic, what would it be?

YouTube – That’s what I did for the last 7 years.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I once was contracted to do an in-depth analysis of a huge channel with 5000+ videos. YouTube Studio is very limited in terms of what you see, 50 videos there, and you can export up to 500 videos, but when you work on accounts with thousands of videos accumulated over a decade, this isn’t helpful either. Through a loophole, I found a way to export all the videos.

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28. Pierrick L’Ebraly

Describe yourself

Hi, I’m Pierrick, VP of Growth at Keelvar, a Saas platform enabling large corporates such as Coke and Novartis to Optimize and Automate their procurement process. I have worked in Go To Market Strategy for 5+ years with a focus on growth through pricing, operations, and team building. I currently have the fortune to work alongside a fantastic team who I learn from every day – from Partnership building to Business Development & BI.

In just one sentence, why do you want to become a growth mentor?

I want to give back to the operation and strategy aspects (fundraising, hiring teams, deciding what can be spent, finding the right go-to-market Motion) of Growth while learning more about the marketing part of Growth

In your words, what does a growth mindset mean to you?

For me, Growth is really a 2-step process: Exploring out-of-the-box opportunities while monitoring the effectiveness of our acquisition and activation pipeline – most of the Growth’s teamwork at Keelvar is done with other departments, from Engineering to Sales. Then, doubling down on operationalizing (through training and automation) what we find to be working!

If you could mentor a startup on one topic, what would it be?

Working with other teams as a Growth leader.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

We made our Ecosystem Partners (other B2B SaaS startups) a central piece of our annual customer summit – a way to make sure this event brings a diversity of perspectives to our customers, and to learn from how they approach those events!

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29. Rachel Fabbian-Edelman

Describe yourself

I have a diversified career spanning the complete startup landscape. I’ve gained a comprehensive 360-degree perspective on the industry – using that as a big advantage when mentoring startups.

Having over 15 years of experience working in one of Israel’s most successful startups (Mobileye) which had the largest Israeli IPO in U.S. history and later acquired by Intel for over $15B. I also worked at a startup that failed, creating my own initiative, working in a large corporation and with a V.C. (Citi Bank). Additionally, I worked in a well-funded startup, which has given me an extremely unique perspective as to what makes a company successful.

I have countless experiences in numerous regions of the high-tech ecosystem. I bring incredible innovation and solutions when mentoring entrepreneurs.

Highly knowledgeable in Business Development, fundraising, networking, and leadership. I have an eye for what works in order to bring success to a company.

I look forward to helping you with your startup in our sessions.

In just one sentence, why do you want to become a growth mentor?

With over 15 years of diverse experience in successful and failed startups, large corporations (Citi Bank), and venture capital, I aspire to become a growth mentor fueled by my passion for helping thousands of startups and individuals. My expertise in business development, community building, strategy, and leadership, combined with a proven track record, allows me to bring innovative solutions and high-quality results to the table consistently.

In your words, what does a growth mindset mean to you?

Having a growth mindset is one of the most important things for an entrepreneur, you constantly need to change, adjust, and most likely pivot at some point. Understanding that this is a journey, with a lot of ups and downs, keeping that growth mindset is crucial.

If you could mentor a startup on one topic, what would it be?

Business Development. with 15 years of working with many startups, I can better direct them and save them time and money.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Creating a partnership program at a large corporation to avoid stopping us from running fast. This allowed me to move way faster with our entrepreneurs when it came to PR, events, and internal and external business development.

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30. Rafayel Begoyan

Describe yourself

SEO Manager with 7+ years of experience. I have deep knowledge of the field. Have worked with Design SaaS, e-commerce, and crypto companies with millions to 100 million of MAU. Have experience in PMM and ASO as well.

In just one sentence, why do you want to become a growth mentor?

Heard a lot of great things about the platform from a friend who is a mentor. Also looking to meet new connections from different fields work on cool products and gain knowledge while sharing knowledge. 🙂

In your words, what does a growth mindset mean to you?

Creating loops that work and improving them.

If you could mentor a startup on one topic, what would it be?

SEO, simply cause that’s what I know most about. 🙂

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Breaking the product features into smaller simpler interactive “free tool” landing pages.

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31. Ryan Thoo

Describe yourself

I’m Ryan – VP of Marketing at Antler, an early-stage VC. I drive brand and marketing for Antler as an investment firm, as well as mentor founders of our invested startups with marketing and GTM-related topics as they work towards PMF, high growth, and scalability. Prior to Antler, I had taken a startup to unicorn status and IPO (2nd largest exit in Singapore).

In just one sentence, why do you want to become a growth mentor?

To share my own learnings with everyone else, while elevating my own potential.

In your words, what does a growth mindset mean to you?

More than just a business theory – it’s a way of life. As we challenge ourselves personally and professionally, moving out of our comfort zone empowers us to develop and grow.

If you could mentor a startup on one topic, what would it be?

Marketing’s role in driving growth for the business.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

We were experiencing high churn rates on our app. We (marketing) teamed up with Product to launch a “Community Challenge” campaign to encourage users to engage with one another. It was designed to be fun, achievable, and slightly competitive, offering badges, points, and public recognition for completion and high performance. By leveraging the consumer behavior that yearned for competition, achievement, and social recognition, we increased daily active users and user retention. The campaign was eventually baked into the product as a key feature.

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32. Sam Stern

Describe yourself

I focus on driving full-funnel, measurable growth. My experience in performance marketing, partnerships, and BD in addition to product marketing for startups in a variety of verticals has taught me how to build a strategy in addition to tactical execution. I love finding out-of-the-box ways to solve problems. To me, growth touches many facets of an organization and I take that approach when figuring out how to grow a business.

In just one sentence, why do you want to become a growth mentor?

I feel like I’m at a point in my career where I can give valuable and actionable advice to startups of all shapes and sizes and I want to help people make an impact.

In your words, what does a growth mindset mean to you?

Know what you don’t know! Hypothesize, test, talk to your team, and execute quickly and you will make an impact.

If you could mentor a startup on one topic, what would it be?

How growth and product teams should work together to grow a business profitably.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Built a performance marketing org for an old-school B2BC product targeting the consumer that 10x’ed the business in two months.

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Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.