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Growth Hacking

Talk to Growth Hacking Experts

Get mentorship in the art of growth hacking from "doers" not just "talkers."

Get expert growth advice from people that actually enjoy helping

Many of our mentors have experience driving growth at these companies
  • Facebook
  • Google
  • Uber
  • Rackspace
  • Twitter

Talk to our growth hacking experts

Jake Stainer

Head of Growth Marketing @ Typeform

Jake Stainer

Head of Growth Marketing @ Typeform

Need creative ways to grow your startup? I have first hand experience working in many startups employing various growth tactics over the full AARRR funnel: Acquisition, Activation, Revenue, Referral, Retention.

Also an expert in...

Dani Hart

Ex Head of Growth at Growthhackers.com

Dani Hart

Ex Head of Growth at Growthhackers.com

While leading growth at GrowthHackers, I helped teams establish a growth mindset and process as a foundation to identifying the best opportunities for sustainable growth. I'll help you rethink your approach to growth and give you clear action items for how to begin at your company.

Also an expert in...

Startups Web Hosting B2B
Eugenio Roman

⤴ Growth Hacker / Marketing Engineer ⤴

Eugenio Roman

⤴ Growth Hacker / Marketing Engineer ⤴

I always approach a project trying to understand what its current situation and traction are, why it needs to grow and to which extend. Like this -and applying a few frameworks-, it is easier to split a growth challenge into high level action points that can be translated into experiments to validate hypotheses in different steps of the "pirate funnel". Be data driven, think out of the box, test hard, launch soon, learn fast, define KPIs... Get sh*t done, make things happen! 💪

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Corey Haines

Head of Growth at BareMetrics

Corey Haines

Head of Growth at BareMetrics

Foundationally, you'll want to: 1. Do heavy customer research via interviews, surveys, and research 2. Position your product among the competition with a compelling unique selling point 3. Establish clearly defined guiding principles and values Then, begin experimenting with growth strategies and tactics in various channels: 1. Ideate and compile a list of experiments 2. Score and prioritize your ideas 3. Start testing and investing 4. Analyze and either optimize or discontinue the experiment.

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Foti Panagio

Founder at Growthmentor.io

$30.00/h

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Foti Panagio

Founder at Growthmentor.io

I'm a passionate full stack marketer with over a decade experience managing and coordinating distributed growth teams with a unique overlap into the world of InfraOps.

Also an expert in...

Startups Web Hosting B2B

What is growth hacking anyway?

Growth hacking is an agile lean data-driven process you can apply to a product or service that has already found the product-market fit, to grow it from its current status to something –ideally at least 10 times- bigger in terms of users, revenue or another feature that is key for the success of a company/project.

However, growth hacking can be used to validate hypotheses or assumptions about a new business idea, a possible additional feature or a variant of an existing online product.

This mindset is based mainly on building lean experiments thanks to which we can validate a hypothesis on a specific step of the “pirate funnel” (or “AAARRR funnel”):

  • Awareness
  • Acquisition
  • Activation
  • Retention
  • Revenue
  • Referral

The success of the experiment strongly depends on how well it is set up and prioritized with respect to other potential experiments that could also drive growth.

How to Setup Growth Hacking Experiments

The success of the experiment strongly depends on how well it is set up and prioritized with respect to other potential experiments that could also drive growth.

A simplified example of how to set up an experiment:

  • Experiment Title: A/B test if a chatbot is a good substitute to a form to drive more registrations
  • Step of the Pirate Funnel: Acquisition
  • Hypothesis: Our visitors are more willing to provide their personal details to an interactive chatbot rather than to a traditional form since our audience is used to interacting with conversational interfaces in their lives.
  • Implementation: We’ll build a chatbot using Chatfuel. This will ask our visitors the same questions as our existing signup form. We’ll use Google Optimize to split the traffic the signup page as follows: 50% will see the form and 50% will see the chatbot. We’ll track the interaction in the page adding a heatmap (using Hotjar) and recording the sessions (also using Hotjar), and we’ll use Mixpanel to build a funnel showing which questions are harder for the visitors to answer and what is our conversion ratio.
  • Duration: 2 weeks (to get a data set of at least 1,000 people).
  • Win threshold: The experiment is a success (the hypothesis is validated) if the conversion ratio from unique page view to signup is 5% higher via the chatbot than via the form.
The best part of this process is that once it’s internalized, you start thinking about implementing a feature as an experiment, and slowly but surely you’ll naturally understand how to prioritize actions. This way you’ll have a much more balanced tolerance to risk when approaching a growth challenge.

When can you use Growth Hacking?

There’s this misconception that you can only growth hack if you’ve hit product-market fit and you’re ready to scale, but you can use growth hacking methodologies for pre-revenue validation too.

Growth hacking is all about using an agile process that’s grounded in rapid experimentation and constant learning. It’s the business version of holding a growth mindset, and it’s for that very reason that it works so well!

Referring back to the pirate metrics (AARRR) here are an assortment of popular actionable growth hacking tactics have been used successfully.

Use these as inspiration, not as gospel truth of what works and what does not work.

Acquisition Growth Hacks

  • Hire a VA to scrape contact details of your competitors’ customers from review websites and cold email them
  • List your startup on every single startup directory and startup competition site (think Producthunt & Betalist)
  • Build or join a private link network for backlink exchanges
  • Use SEMrush or Ahrefs to find Quora questions that rank high for your target keywords and answer them all 
  • Hack your email list with exit intent popups employing some sort of scarcity or urgency driven offer or content upgrade

Activation Growth Hacks

  • Created a guided onboarding process in your app and use conversion boosting techniques like checklists
  • Retargeting inactive users
  • Free shipping
  • Use gamification to increase stickiness
  • Offer free trials or some sort of money back guarantee 

Revenue Growth Hacks

  • Build cross-selling into your product
  • Create partnerships as a product extension
  • A/B test your pricing plans (black hat)
  • Email marketing promotions
  • Retargeting growth loops for upsells

Referral Growth Hacks

  • Get customers or users to refer their friends in exchange for some sort of a bonus 
  • Create viral content
  • Run contests and sweepstakes
  • Pay influencers 
  • Build an affiliate program

Retention Growth Hacks

  • Send swag to your customers
  • Offer customers free consulting leveraging your team’s idle time
  • Give high spending customers discounts and bonuses
  • Be vocal about your product development, upgrades, and involve your users in your journey. 
  • Create “VIP Only” Slack and Facebook groups for start clients
  • Onboard customers 1:1 in early strages
  • Do things that don’t scale

Should you hire a Growth Hacker?

Growth hacking when done right, is extremely powerful, and it’s no wonder that there are over 2,000 startups on Angel looking for a “Growth Hacker” role to hire.

Hiring a Freelance Growth Hacker

Consider this:

  • They wont be part of your team long-term so make sure that you’ve got awesome documentation created that you can transfer to the next person that will join the team when they inevitably will leave.
  • Be extremely careful of freelancers who have very little (or zero) working experience yet truly believe they are growth hackers because they’ve watched ConversionXL courses on the topic. 
  • Be mindful of security issues, they’ll need access to some pretty critical data in order to properly do their jobs. Don’t willy-nilly hand over access to your billing system database in the pursuit of faster growth marketing. It’s not worth it!
  • Can these freelancers mesh well with your existing team? Growth marketing is a full stack affair that incorporates product, marketing, sales and C-suite. Growth marketing does not work with “siloes” and if your organization does not communicate well as it is, it’s definitely not going to get any better by throwing a growth hacking freelancer into the fray

Hiring a Growth Hacking Agency

Consider this:

  • You’re looking at a minimum of $5,000 per month if you want to sign with a high-end growth hacking agency who has proven track records. It’ll roughly cost you the amount you’d pay to a full-time growth hacking employee. (This does not include PPC spend)
  • Agencies will generally only work with businesses that have product-market fit with an already existing marketing team. Most of them will tell you they want a single point of contact, usually the CMO or VP of Growth. 
  • Be wary of growth hacking agencies that hoard information from you and don’t share their experiment spreadsheets. You want to make sure that they are transparent with what they’re working on. 
  • Monitor what they’re doing, but at the same time don’t try and micro-manage. Give them space to do their job. Don’t be annoying.

Training in-house to become Growth Hackers

Consider this:

  • Train your team using the ConversionXL institute video courses.
  • Invest in Growthmentor 1:1 calls for your team. Talking to veteran growth hacking experts is an awesome way to hack the learning curve of your team and reduce the chance that they’ll make expensive noob mistakes.
  • All the knowledge will stay inhouse. This is a HUGE benefit.
  • The culture of your team will adopt a growth mindset which permeates everything. 

Frequently Asked Questions

What can I talk to a growth hacking mentor about?

Whatever you want! Nobody is an expert at everything, and it's important to be able to bounce ideas off with people that have more expeience with you. A very common use case for talking to a growth hacking expert is using them as a sounding board to get feedback on your growth hacking strategies.

Another popular use case for talking to a growth hacking mentor is to learn best practices on how to implement an experiment-driven and data-driven growth strategy within your organization. You can learn a lot faster by asking direct and pointed questions to a veteran practitioner than by consuming static blog content and video courses.

Here are some ideas for inspiration:

  • If you’re not sure what growth hacking is and want to have it explained to you 1:1 by a pro
  • If you want to brainstorm creative out-of-the-box marketing tactics with growth hacking experts
  • If you want a second opinion on your growth hacking idea before you implement it
  • If you want help prioritizing your growth ideas using a scalable framework
  • If you need technical implementation assistance from a technical growth marketer

Can I hire my mentor to work for me?

Many of the mentors on the platform are already working fulltime at other positions and are mentoring on the side for their own reasons. But there are also a number of mentors who are open for side-gigs. If you want to hire your mentor to do actionable work for you as opposed to simply consulting you, you are free to ask them. This is a personal matter between the two of you which does not concern Growthmentor as a platform.

How do you evaluate the skills of the mentors?

To learn more about our mentor application and evaluation process please click here.

What can I expect on our first call?

The better prepared you are the more value you will get out of these calls. It's always great to be ready with the data that's going to be important to the conversation. So for example if you want to discuss methods to improve your acquisition KPI's, be sure to have a clear idea of what your current metrics are and be prepared to articulate your existing strategies.

The first calls are usually more exploratory in nature though. Expect a lot of direct questions from your mentor as they try and understand more about your business and industry.

How much does it cost to sign up?

Mentors are free to charge their own rates, and we have a few mentors who are donating their time for free. There is also a $99 per year subscription fee to join.

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