1. Alan Jou

Alan Jou
Alan Jou

B2C product growth expert | Ro, Skillshare, Squarespace

B2C product growth expert with 10+ years of experience scaling startups, including Squarespace (IPO 2021), Skillshare, and Ro. My superpower lies in my background in Product, Data, and Marketing, and my ability to connect these disciplines to drive growth optimizations and go-to-market launches.

Describe yourself

Hi there, I’m Alan — a B2C product growth expert with 10+ years of experience helping startups in the scaleup phase (Squarespace, Skillshare, Ro). If you’re currently feeling stuck on identifying impactful growth levers, prioritizing effectively, and/or getting the most out of your experiments, I’d love to chat and share the growth frameworks that have worked well for me in the past. Looking forward to meeting you, and talking through your growth journey!

In just one sentence, why do you want to become a growth mentor?

I’d like to pass on some of the growth lessons and frameworks from 10+ years of experience scaling consumer startups and also continue to learn through exposure to other professionals and the problems they’re working through.

In your words, what does a growth mindset mean to you?

I believe the two building blocks to having a growth mindset are (1) curiosity, and (2) the ability to adapt/evolve to new information.

If you could mentor a startup on one topic, what would it be?

How to successfully grow your consumer startup.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I really like the 5 Whys approach, because it forces you to be a systems thinker and connect the dots between seemingly disparate problems.

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2. Alex Pyatigorskiy

Alex Pyatigorskiy
Alex Pyatigorskiy

Product Growth, Launch, GTM, market-fit and other success enablers

Experienced product leader with 17+ years in fintech, AI, and digital transformation. Scaled startups, built data-driven strategies, and launched global products. Passionate about mentoring founders on product-market fit, GTM strategy, and AI integration to drive growth.

Describe yourself

A seasoned Product Executive with an executive MBA and 17 years of extensive experience in finance, payments, insurance, telecom, and media.
Past experience includes working for companies like Disney, global banks, and tech start-ups. My passion is to help tech startups to enter the big player’s field.

In just one sentence, why do you want to become a growth mentor?

I want to help tech startups thrive.

In your words, what does a growth mindset mean to you?

It means survival. Without a growth mindset, it’s impossible to drag through the Dead Valley.

If you could mentor a startup on one topic, what would it be?

Client-centricity and market fit with technology.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Data, data, data…

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3. Andrada Smaranda

Andrada Smaranda
Andrada Smaranda

Fractional Head of Design | Building strong brands and creative teams

I help SaaS scale-ups connect brand and product, turning scattered creative efforts into scalable design systems that drive growth. As a Fractional Head of Design, I step in when companies are ready to level up their brand but aren’t sure how.

Describe yourself

Hi, I’m Andrada. With over 13 years of experience in brand design, I’ve led multidisciplinary teams to deliver impactful solutions and drive innovation across diverse cultures. My expertise lies in mentoring designers, crafting cohesive brand identities, and creating bespoke physical and digital experiences. I thrive on running workshops, spearheading research initiatives, and leading sprints. I’m deeply passionate about amplifying any brand’s market presence.

In just one sentence, why do you want to become a growth mentor?

Leading a creative team at Adyen inspired me to start mentoring on the ADP List, and now, seeing the impact and fulfillment it brings, I’m eager to expand further by joining your platform.

In your words, what does a growth mindset mean to you?

For me, a growth mindset means seeing challenges as opportunities to learn and grow instead of setbacks. It’s about staying curious, always looking for ways to improve, and being open to feedback, even when it’s uncomfortable because the process of refining skills and perspectives is so important. I focus on progress over perfection, believe in adaptability and resilience, and love helping others unlock their potential and see the bigger picture—whether through mentorship or collaboration.

If you could mentor a startup on one topic, what would it be?

If I could mentor someone on just one topic, it would be developing powerful design strategies. Crafting strategies that align creativity with business goals helps brands stand out and drives growth. I believe the right strategy can transform design into a key business asset, fueling long-term success.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I start by gathering data and insights through interviews and analysis. Then, I break the problem down, ask targeted questions to uncover root causes, and challenge assumptions. Finally, I validate the findings to ensure the solution addresses the core issue before taking action.

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4. Brandon Lutz

Brandon Lutz
Brandon Lutz

Marketing Lead – Global Brand and Acquisition

Global Brand and Acquisition Leader Focused on Growth | Marketing Lead - Offline and New Media at Miro | Formerly Amazon, Pendo.io, Indeed, IBM

Describe yourself

I am an international marketer originally from New York who has always been fascinated by and desired to work in international business. I’ve lived in 4 different countries (I’m currently based in Amsterdam!), learned and spoken 4 languages, and all the while have honed my skills and interests in growth and brand marketing with a focus on B2B SaaS brands. I am naturally curious, and I love breaking down complex problems into clear steps to a solution.

In just one sentence, why do you want to become a growth mentor?

I have spent the last 10 years working across brands and channels and relied strongly on mentors from former bosses to peers to help me gain the skills and perspective needed to get to where I am today – I want to continue to pass that opportunity along to others to help them solve their unique challenges and feel like they can go to someone for advice that isn’t necessarily right in their own company.

In your words, what does a growth mindset mean to you?

A growth mindset to me means that curiosity sits at the center of everything you do. It is the most important trait or quality that sets you up for success. In your day-to-day work, in what your team and business are doing, in what the macro-economic and industry trends are doing, you must be always interested in what is around the corner, and inspired by the things you don’t know. Curiosity drives experimentation and experimentation is necessary to grow!

If you could mentor a startup on one topic, what would it be?

Incrementality experimentation – I have always relied heavily on experimentation both as a tool to prove marketing effectiveness and also as a way to help me develop an understanding of what tests to prioritize. In a world where every marketing dollar is scrutinized, regardless of whether you’re running paid search, email, in-product, or offline advertising it is a valuable tool for measurement and translating value to leaders, especially those outside the marketing organization!

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

The first thing for me to always remember is that there are two ways of approaching a situation: reacting and responding. Reacting is emotion-driven and the primary focus is to remove the pain regardless of the long-term outcome or the problem. Responding is rational-driven and the primary focus is to remove the problem (which then removes the pain). The distinction is important because when I’m trying to understand a challenge, I need to rely on facts and not feelings, which can make a difference in decision-making.

From there, you need to understand the underlying assumptions or setup of what the situation is, say a marketing campaign. I.e. what channels, the media plan, the CTA, measurement protocol, etc. From there, you then start to break down the problem into subparts and stages so that you can more easily digest and analyze each stage of the problem and identify if there is any “break”. This can be applied on a broader marketing level I.e. when a system or program flow in a marketing organization doesn’t work (say a creative approval process), but it can also be used to diagnose a very specific campaign or funnel issue.

From there you do the process of elimination and go through each section or stage until you have a clear picture of where your break(s) happened and then can make plans or collaborate with the right teams to solve them.

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5. Callum Winn

Callum Winn
Callum Winn

Head of Marketing @ Whering | Organic Growth, Product Marketing, Brand | Mobile Apps & Consumer Early Stage Start-Ups

Growing a startup is tough—but you don’t have to do it alone. I help founders navigate early-stage challenges, scale with product-led strategies, and build brands that stick. I’ve grown startups from 3K to 300K new organic users every month (pre-seed)—let’s tackle your growth journey together.

Describe yourself

Hi, I’m Callum Winn—a marketing specialist with a passion for scaling mobile apps and guiding startups from seed to Series A. At Whering, I helped grow the app from 3,000 to 350,000 organic installs by combining product strategy, user research, and plenty of testing. I thrive on solving big challenges like finding product-market fit, optimizing user journeys, and figuring out what truly resonates with users.

Before diving into mobile growth, I worked across various industries, building brands, leading rebrands (including 130+ retail stores!), and crafting creative and marketing strategies. I kicked off my entrepreneurial journey at 12, always finding ways to make things work with whatever resources I had—connecting marketing, product, business, and design to deliver tangible results.

These days, I focus on helping startups crack growth challenges, whether it’s setting KPIs, driving virality, refining content strategies, building automated CRM flows, or testing monetization strategies. When I’m not working, you’ll find me at industry events, brainstorming new ideas, or reupholstering furniture just for fun.

In just one sentence, why do you want to become a growth mentor?

Working with incubators and startups has been the most rewarding part of my career—I’m passionate about helping early-stage founders with scalable strategies, acting as a supportive soundboard, and sharing insights to save them money and accelerate their success.

In your words, what does a growth mindset mean to you?

To me, a growth mindset is about seeing challenges as chances to learn and improve. It’s knowing that failure doesn’t mean the end—it’s just part of the process. With a growth mindset, you’re always looking to evolve, whether that’s through testing new ideas, getting feedback, or just pushing through the tough stuff. It’s about being open to change and knowing that with persistence, you can always get better.

If you could mentor a startup on one topic, what would it be?

Everything organic growth. Building a brand or product that grows naturally without relying heavily on paid marketing is a game changer. It’s about understanding your audience, testing what resonates, and creating something that people genuinely want to engage with. I’ve seen firsthand how focusing on the fundamentals can lead to sustainable growth that feels real. Organic growth isn’t just about the numbers; it’s about building trust, and loyalty, and creating a community that believes in what you’re doing.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Based on my experience, when I’m trying to get to the root cause of a problem, I always start by stepping back and looking at the bigger picture. I’ll ask a ton of “why” questions and dig into the data—whether that’s user feedback, performance stats, or even insights from the team. Over the years, I’ve learned that it’s easy to focus on surface-level issues, but to really solve things, you’ve got to understand what’s driving the problem. From there, I build out hypotheses, test them in small, controlled ways, and validate what’s working. I look for patterns or recurring themes that give me a clearer understanding of the issue. It’s about staying curious, using the right data, and making sure I’m solving the real issue, not just the obvious one.

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6. Dima Popov

Dima Popov
Dima Popov

Founder @ LeanGTM, Early stage GTM operator and advisor, Certified revenue architect, Ex-McKinsey

Former McKinsey consultant and Fortune Global 500 senior executive turned entrepreneur. Recovering SaaS (MarTech) founder. Sourced and closed over $3m ARR. Early stage GTM (go-to-market) operator and advisor. StartX go-to mentor on enterprise sales. Winning-by-Design certified revenue architect.

Describe yourself

I’m a former McKinsey consultant and Fortune 500 executive turned entrepreneur. As a mentor, I specialize in B2B sales & marketing (mid-market and enterprise, larger deals like $20k+ ACV). I sourced and closed over $3m ARR for B2B SaaS companies over the last 3 years.

In just one sentence, why do you want to become a growth mentor?

I’ve really enjoyed mentoring startups at Stanford StartX (one of my companies is in the community), and I want to do it more.

In your words, what does a growth mindset mean to you?

Being open about challenging my own beliefs and assumptions. Look at trying something new as an experiment aimed at testing a hypothesis, not as an “inevitable failure” or “successful success”.

If you could mentor a startup on one topic, what would it be?

B2B sales (mid-market and enterprise, larger deals like $20k ACV and above). That’s where I have the most hands-on experience. And I enjoy talking to other founders about it (got a ton of positive feedback so far).

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

As an ex-McKinsey, I totally love McKinsey’s 7-step approach to hypothesis-driven problem-solving. Basically, you need to really invest in defining the problem first. Then you need to structure the problem – cut it into manageable pieces that’d be MECE (mutually exclusive – collectively exhaustive). And only then formulate hypotheses that can be validated with data.

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7. Ena Mandic

Ena Mandic
Ena Mandic

Head of Customer Support

Head of Customer Support @ lempire Taplio, Tweethunter, lemlist, lemwarm, lemcal Helped 20k+ businesses with outreach strategy Leading 3 CS team of 98% CSAT, all built from scratch. 14 years of experience in sales, last 6 in both sales and support. https://www.linkedin.com/in/ena-mandic/

Describe yourself

My career journey started 13 years ago and since then I have been a sales rep, Head of Sales, Swiss-knife that built itself into Head of CS. I had no role model in CS, hence I learned so much from my mistakes as I grew, I believe I can help others to learn from them as well and grow. Built several CS teams from scratch and scaled them, so feel free to pick my brains.

In just one sentence, why do you want to become a growth mentor?

Mentors I found here helped me a lot in my career, but they also helped me realize I have what it takes to help others.

In your words, what does a growth mindset mean to you?

Growth mindset is a simple focus on the next step. It doesn’t matter if it is a baby step, as long as you are doing something to level up from what you were the day before.

If you could mentor a startup on one topic, what would it be?

Team management. My team has had the highest retention of team members for 6 years. All of them are high-quality candidates, trustworthy, with amazing work ethic and skills.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Depending on the problem, I use a systematic approach that ensures clarity, efficiency, and learning opportunities for both myself and my team. Common for all problems is that they require problem-solving skills and continuous improvement.

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8. Felix Eggert

Felix Eggert
Felix Eggert

Public Relations for startups and fast-growing companies

Public Relations professional with a decade of experience in international public relations - from agencies to in-house roles at startups, tech companies, airlines, and financial institutions.
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Describe yourself

I am an expert in Public Relations and Corporate communications. I understand the needs of fast-growing companies and the pitfalls of founders who want to do PR for their startups.

In just one sentence, why do you want to become a growth mentor?

I want to help startups build their public profile.

In your words, what does a growth mindset mean to you?

I am an expert on public relations and corporate communications and understand the needs and pitfalls of founders who want to build a public image for their startup. I recently led global PR at Glovo, southern Europe’s largest tech company.

If you could mentor a startup on one topic, what would it be?

Public Relations (10+ years of experience in that field)

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Ask about the why and understand the full context

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9. Fernanda Neumann

Fernanda Neumann
Fernanda Neumann

COO and Partner at @uGlobally | Startup Scaling | Leadership & Operations | International Expansion

As Partner and COO at uGlobally, I bring 11+ years of experience helping startups, scale-ups, and ecosystem builders enter new markets. I've worked with 800+ startups from 45+ countries. My expertise includes market research, strategy, fundraising, leadership, operations and scaling.

Describe yourself

I’m a COO with over a decade of experience in scaling businesses, optimizing operations, and leading international expansion. I thrive on solving complex challenges, building high-performing teams, and creating sustainable growth strategies. Passionate about entrepreneurship, leadership, and personal development, I enjoy sharing insights from both successes and failures to help others navigate their journeys.

In just one sentence, why do you want to become a growth mentor?

Most growth mentors focus on what entrepreneurs should do. From my experience, I’ve learned what not to do—and that can be even more valuable.

In your words, what does a growth mindset mean to you?

Embracing challenges, learning from failures, and constantly striving to improve—while surrounding yourself with people who inspire and push you to grow. It’s about an entrepreneur’s willingness to do what needs to be done to make things happen.

If you could mentor a startup on one topic, what would it be?

Operations, with a strong focus on strategy and financials. Scaling a business isn’t just about execution—it’s about having the right systems, strategic vision, and financial discipline to make sustainable growth possible.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Asking the right questions, breaking issues down to first principles, analyzing data for patterns, and validating findings with entrepreneurs to ensure practical solutions.

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10. Gokul Kailasam

Gokul Kailasam
Gokul Kailasam

Product Marketing Manager for B2B SaaS startups

Hi 👋 I am Gokul, a product marketer with 11+ years at B2B SaaS startups. I'd love to help B2B SaaS startups: * Find product-market fit * Identify ideal customers and personas * Stand out in a crowded market * Create a compelling product narrative * Improve user onboarding and retention.
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Describe yourself

Hi, I have been the founding marketer at many early-stage SaaS startups. My favorite things are working on GTM strategy, finding the product-market fit, and scaling from 0 to 1.

In just one sentence, why do you want to become a growth mentor?

As a product marketing manager at B2B SaaS startups, I’ve faced many challenges and want to help others avoid them.

In your words, what does a growth mindset mean to you?

learning from success and failure

If you could mentor a startup on one topic, what would it be?

Product-market fit

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I uncover insights by asking people specific questions. I also gather as much data as possible (qualitative and quantitative) and combine the insights.

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11. Guillaume Vignerot

Guillaume Vignerot
Guillaume Vignerot

VP Sales 🇫🇷🇬🇧 from €1M to €10M ARR | Sales & Revenue Expert | Ex Semi-Professional Football player

🔥 Expert in structuring and empowering GTM teams, developing revenue strategies and funnel processes. ⚡ Passionate about coaching and building strong Sales Culture. 🏆 Natural leadership built up during my career as a semi-professional footballer in France & US

Describe yourself

💡 My genius zone: Build Sales Machine from €1M to €15M ARR
🔥 Expert in structuring and empowering GTM teams, developing revenue strategies and funnel processes.
⚡ Passionate about coaching and building a strong Sales Culture.
🏆 Natural leadership built up during my career as a semi-professional footballer in France & US

In just one sentence, why do you want to become a growth mentor?

When I was younger I would have loved to have had access to a network of mentors. I think the project is brilliant. Also, sharing and coaching is the most exciting part of my job.

In your words, what does a growth mindset mean to you?

You need to be creative, organized, and able to question yourself quickly when the process isn’t working. You also need to be open and able to draw inspiration from the best.

If you could mentor a startup on one topic, what would it be?

GTM strategy (organization, structure, process, acquisition-retention-expansion revenue strategies, culture) from 0 to 1.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

With an active listening mind, I audit the situation to understand the ambition and what activities are slowing down.
The aim is to make the problem explicit and recognizable, so that the necessary action plan can be drawn up to restore efficiency.

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12. Jordan Scott

Jordan Scott
Jordan Scott

Founder & CEO of Cobble. Content-obsessed. Product strategist. Workplace drama crusher.

Jordan Scott, founder & CEO of Cobble, has raised $3M, and built a 100K+ audience as a solo, female founder. She helps founders with product, growth, content, and team dynamics, focusing on creative strategies that drive engagement—all while being personable, quick, and fun to talk to.

Describe yourself

I am the founder and CEO of Cobble, a tech startup that helps people make group decisions. I’ve raised over $3M, hired 25+ people, and know how to pivot. All while growing 2 human beings (currently 2.5 and 4 months old). I love leading teams, growth, and products, and thinking through really sticky challenges.

In just one sentence, why do you want to become a growth mentor?

I want to be a growth mentor because I love talking about startups, thinking about other people’s challenges with an unbiased view, and helping others.

In your words, what does a growth mindset mean to you?

A growth mindset is about welcoming new opportunities to expand your puzzle, rather than staying stuck with a small, limited one. Face your pieces out, not in towards each other!

If you could mentor a startup on one topic, what would it be?

Human dynamics. The people you work with, your customers or users, your investors, and your family. My bread and butter is solving challenges by improving how you interact with others.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

First, you have to break down the problem into the smallest possible pieces. Understanding is key before being able to move forward. Once you know all the facets of the problem, it’s time to have fun! Creative brainstorming feels really good while getting you closer to digging out of a hole. It’s a win/win.

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13. Mark Walsh

Mark Walsh
Mark Walsh

Senior Marketer | Tech, Travel, Entertainment and Lifestyle | Search, Mobile, Social, CRM, Brand

Brand, growth and performance marketer with 15 years' experience building marketing strategies for tech, travel, entertainment and lifestyle brands.

Describe yourself

I’m a brand and performance marketer with 15+ years of experience driving growth for small and large businesses, such as Amazon, Expedia, startups, and more.

In just one sentence, why do you want to become a growth mentor?

I enjoy coaching and helping others and would like to share my experience with anyone who can benefit from it.

In your words, what does a growth mindset mean to you?

Focusing on the right metrics, and being comfortable with testing, failing, learning, and improving. Being open to always learning and adapting.

If you could mentor a startup on one topic, what would it be?

Performance marketing strategy

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Dive deep into your data to identify which metrics are being impacted by the issue. Use this assessment to review CX, narrow down potential issues, and identify the solution.

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14. Max Volokhoff

Max Volokhoff
Max Volokhoff

How can we test and launch new business ideas, either on a corporate scale or in a private setting?

Max is a corporate innovation leader at Mitgo Group, fueling expansions, forging new business models, and maximizing ROI. He built Mitgo VC, closed 30+ deals, and launched 25+ companies. He also invests in new digital products and mentors founders to scale quickly.
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Describe yourself

From serial founder to VC investor and founder of 2 Startup studios.

In just one sentence, why do you want to become a growth mentor?

I love my job – testing ideas and growing them

In your words, what does a growth mindset mean to you?

Everything is possible; the only question is finding the right path.

If you could mentor a startup on one topic, what would it be?

New marketing channels discovery and ways to grow your audience and clients. I love that intersection of marketing and product.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

First principles thinking, and verifying premisses first

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15. Miao Chen

Miao Chen
Miao Chen

Go-to-Market and Growth Marketing strategist

I help B2C startups go from launch to Series A with proven go-to-market and growth strategies. I've led product launches and scaled B2C AI, marketplaces, and consumer apps. Most recently, I helped Haiper, an AI video generator, grow to 6 million users.

Describe yourself

I’m a growth marketing strategist, specializing in helping B2C startups scale from launch to Series A. Over the past 15 years, I’ve worked as Head of Growth, helping Haiper, an AI video generator, scale to 6 million users, and scaling Fixter, a car maintenance marketplace, which was later acquired by Renault.

I advise on go-to-market strategies and marketing, particularly in B2C AI and marketplaces, where a mix of paid ads, product-led growth, CRM, social media and community, SEO, and content marketing plays a key role in driving growth.

Beyond my work, I enjoy writing about growth marketing—sharing practical strategies, resources, and lessons from my own growth journey on LinkedIn.

In just one sentence, why do you want to become a growth mentor?

To help early-stage founders acquire their first batch of customers, prove traction, and build the foundation they need to raise funding or bootstrap.

In your words, what does a growth mindset mean to you?

A growth mindset is about embracing uncertainty, experimenting continuously, learning from failures, and seeing setbacks as valuable opportunities for learning, innovation, and personal growth.

If you could mentor a startup on one topic, what would it be?

I love advising founders who have just launched their product on how to acquire their first 1,000 true fans. Why? Because I’m good at it, and I find it incredibly satisfying to help early-stage founders prove traction with market data and set themselves up for success—whether that’s fundraising or bootstrapping.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I developed the 3 Pillar Growth Engine framework to help startups navigate their growth journey. This framework integrates Product, Marketing, and Team Processes to drive scalable and sustainable growth. My approach involves asking a structured set of questions across these areas to pinpoint problems and identify opportunities. You can find more details about my methodology here: https://growthunlockers.com/services/3-pillar-growth-engine.

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16. Mubeen Ahmad

Mubeen Ahmad
Mubeen Ahmad

Staff/Snr Product Designer

Senior Product Designer at MachineMetrics, I create data-driven UX that optimizes manufacturing. Reduced device setup from weeks to 1 hour, trial onboarding from 39 to 2 days, and enabled one-click integrations. Built UX culture at Trulioo & Hatch. Passionate mentor, educator, and storyteller.

Describe yourself

I’m a design-first strategist and user-centric problem-solver who builds impactful solutions and fosters design-first cultures, as evidenced through my work in strategy driving the direction of MachineMetrics, streamlining workflows at TELUS, and building collaborative UX foundations at Trulioo & Hatch. My degree in journalism and education has prepared me to combine storytelling and mentorship in my work, supporting individuals on their journey toward mentorship in the development of authentic, human-centered results.

In just one sentence, why do you want to become a growth mentor?

I want to become a growth mentor to guide others through challenges, foster resilience and innovation, and witness their transformation as they achieve measurable, meaningful progress in their journeys.

In your words, what does a growth mindset mean to you?

For me, a growth mindset is a steadfast belief that curiosity, effort, and resilience can turn challenges into opportunities for learning — and “not yet” is just the beginning. It involves treating feedback as fuel, setbacks as stepping stones, and creating an environment where collaboration and experimentation flourish. Whether designing solutions or guiding others, it’s about empowering people to unlock possibility in every challenge and to view growing as an evolving, lifelong process—not a fixed destination.

If you could mentor a startup on one topic, what would it be?

Embracing the Design Thinking Mindset

It goes beyond “problem-solving” as we know it by making sure empathy, experimentation, and collaboration are integral to every aspect of the process. It is not only about building products, it is also about finding a new frame for challenges as human-centered opportunities, prototyping progressively, and having a relationship to failure with failure viewed as feedback. I’ve experienced firsthand how the mindset unlocks resilience, creativity, and cross-functional alignment. When you teach others to think this way, it empowers others with a lifelong framework to approach ambiguity, advocate for users, and drive innovation—whether in design, business, or personal growth.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

My approach to pinpointing the root cause of a problem is a blend of empathy, structured analysis, and iterative validation:

  • Empathize & Define: Start by deeply understanding the problem from the user’s perspective through interviews, data, or observation. Avoid assumptions—ask, “What’s really happening here?”
  • Break It Down: Use frameworks like the “5 Whys” or fishbone diagrams to dissect symptoms from causes. For example, at TELUS, reducing active projects required digging into why workloads were unmanageable (e.g., unclear priorities, and fragmented workflows).
  • Collaborate & Diversify: Involve cross-functional stakeholders to challenge biases and uncover blind spots. When streamlining workflows, my team’s insights revealed that ad hoc communication—not just workload—was a core issue.
  • Test Hypotheses: Prototype solutions to validate assumptions. At Hatch, user drop-off in onboarding led us to A/B test friction points, revealing a mismatch between user expectations and product design.
  • Iterate Relentlessly: Root causes often hide beneath layers. Stay open to revisiting findings—like refining Jira integrations at TELUS until we pinpoint redundant processes.

In essence, it’s about combining human-centered curiosity with systematic rigor to move beyond symptoms and unlock sustainable solutions.

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17. Nilay Jayswal

Nilay Jayswal
Nilay Jayswal

B2B SaaS Growth Marketing | Advertising, Analytics and Automation Specialist | TEDx Speaker

I am a passionate Growth Marketer with over 5 years of experience in B2B SaaS marketing. With a strategic mindset and a data-driven approach, I craft impactful campaigns that deliver measurable results.

Describe yourself

I am a passionate Growth Marketer with over 4 years of experience in B2B SaaS marketing, specializing in advertising, analytics, and automation. Having worked in diverse markets, including North America, LATAM, EMEA, and APAC, I bring a global perspective to campaign design and execution. I excel in executing multi-channel campaigns across Google Ads, LinkedIn Ads, Meta, Bing, and more, managing ad budgets upwards of $1 Million annually.

In just one sentence, why do you want to become a growth mentor?

I want to help solve the growth problem by making the best use of my experience in fast-paced startups.

In your words, what does a growth mindset mean to you?

The willingness to experiment, optimize, accept failures, and not stick to ONE proven formula

If you could mentor a startup on one topic, what would it be?

Google Ads – Search, Demand Gen, and PMAX Ads. Because of my consistent experience in it with a high marketing budget and proven ROI.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Inspect every connecting element – martech infra, campaign setup, and how end-users interact.

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18. Sean Weisbrot

Sean Weisbrot
Sean Weisbrot

Founder & Investor

Raised $7M, now I teach founders to do the same Also advise on growth strategy --- 7-figure founder/investor Psych degree Started multiple biz, including a consulting firm that sold $15M in services Invested in 7 startups Interviewed 200+ founders / investors on the We Live to Build podcast.

Describe yourself

I’m a 7-figure entrepreneur, angel investor, and advisor.

2 months after finishing my degree in Psychology, I sold everything and moved to China, where I lived for 10 years.

While there, I taught myself to be fluent and literate in Mandarin at a business level.

Before living abroad, I had no interest in entrepreneurship, but watching how much of a hustle Chinese people had, it made me excited about the idea of earning more money and having more time to live the way I wanted.

I went on to start multiple businesses in Asia, including a consulting firm that sold $15M in services in 18 months (and made me a millionaire).

Since then, I lived in Vietnam for 4 years and now in Portugal for 2.5 years.

I was married and divorced during covid and now I’m engaged again!

I’ve invested in 7 companies, 2 exited, 2 failed, and 3 are active.

My current business helps startups fundraise, grow, and get acquired.

I also host the We Live to Build podcast, which focuses on the intersection of entrepreneurship and Psychology.

To date, I’ve interviewed over 200 brand owners grossing 7-9 figures annually.

https://youtube.com/@seanweisbrot
https://welivetobuild.com

In just one sentence, why do you want to become a growth mentor?

I love the idea of helping startup founders get passed the problems they’re facing (that I’ve been through and learned a lot from).

In your words, what does a growth mindset mean to you?

A growth mindset entails not letting anything stop you from trying to succeed. A lack of knowledge won’t stop you. A lack of money won’t stop you. A lack of a team won’t stop you. No one believing in you won’t stop you. You will learn any skill you need, approach any person you need to know, and build what needs to be built.

If you could mentor a startup on one topic, what would it be?

It’s hard to pick because I have experienced a lot of different aspects of entrepreneurship, so I can talk about all of it (even if I’m not an expert in any of the topics).

But because my business focuses on fundraising, I’d say that’s the best one (even though I want to talk about much more!)

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I ask a series of questions based on Psychology that enable me to quickly form an understanding of the situation.

Then, I use Psychology to help the mentee understand what I’m seeing, why I see it that way, how I would approach handling it, and in what order.

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19. Shauna Graham

Shauna Graham
Shauna Graham

Branding | UX/UI Design | Product

I am an award-winning Product Leader w/branding, marketing, and product innovation across industries such as lifestyle, beauty, hospitality, and fintech. I focus on building driving success through strategy, creativity, and data-driven decisions to solve problems and shape the future.

Describe yourself

Hi, my name is Shauna. I help people create brand experiences and products that resonate with their audience in today’s dynamic market. As the founder of The Alfam, a data-driven creative agency, I focus on unlocking growth for impactful brands. With a background that includes working with over 200 products, businesses, and partnerships—including notable names like Capital Group, CrossFit, BlackRock, CBS, and Refinery29—I bring a wealth of experience to the table.

In just one sentence, why do you want to become a growth mentor?

Over the past decade, I’ve mentored, trained, and coached for organizations such as Girls Who Code, Network for Teaching Entrepreneurship, and Power of You Teens, joyfully providing resources and tools to support individuals in their growth and expansion, aligning with my life mission.

In your words, what does a growth mindset mean to you?

Having a growth mindset means believing that your abilities can improve with effort and learning. It’s about seeing challenges as opportunities to grow and persisting even when things get tough.

If you could mentor a startup on one topic, what would it be?

User Experience (UX) is critical for the success of a product or service. It ensures that the design meets user needs, differentiates the product from competitors, boosts customer satisfaction and loyalty, and improves business metrics like conversion rates and revenue. Overall, prioritizing UX is essential for business growth and success.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

After launching our SaaS platform and community for co-ownership, we consistently received inquiries about the financial aspects. Instead of laboriously explaining the intricate math behind it, we decided to innovate.

In just two months, I spearheaded the development of an industry-first co-buying calculator. This groundbreaking tool integrates mortgage and debt-to-income calculations into a seamless, user-friendly interface for one or multiple buyers—a pioneering concept in the Real Estate realm. Unlike conventional calculators, our tool accommodates multiple buyers (co-buyers) and facilitates payment splitting, offering an unparalleled visualization of homeownership possibilities.

This calculator represents a leap forward in the industry and stands as a testament to our commitment to innovation and user-centric design.

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20. Tobias Boecker

Tobias Boecker
Tobias Boecker

Repeat Founder & Versatile Generalist | Let’s Talk if You Need a Sparring Partner

Repeat founder with 10+ years of experience across eCommerce, digital health, and deeptech, specializing in taking startups from 0 to 1. Most recently, I built the UK's leading virtual male fertility brand, raising millions in VC funding and serving thousands of patients annually.

Describe yourself

Tobias (Toby) is a former management consultant turned entrepreneur who successfully raised millions of Euros in venture capital. With over a decade of experience in the startup world, he has honed a wealth of insights that are now fueling his growing passion for giving back to the entrepreneurial community.

As a co-founder of Mojo, Toby set out to eliminate barriers for men testing their fertility, guiding the company through a turbulent yet rewarding journey marked by several strategic pivots. Throughout this time, he took on various roles, including overseeing clinical collaborations, leading fundraising efforts, and building both B2B2C and D2C sales engines.

In recent years, Mojo has emerged as the market leader in “home-to-lab” fertility testing in the UK. With this significant milestone achieved, Toby is now shifting some of his focus to helping aspiring entrepreneurs accelerate their journeys and achieve their goals more efficiently.

In just one sentence, why do you want to become a growth mentor?

I want to be the person I wish I had when becoming an entrepreneur myself.

In your words, what does a growth mindset mean to you?

  1. Be humble. Be aware that there is always more to know.
  2. Take risks. Worst case, they provide data for better decisions tomorrow.
  3. Be patient. Good things take time so define your focus and execute.

If you could mentor a startup on one topic, what would it be?

How to move from 0 to 1. Embracing the mindset that “done is better than perfect,” I offer the insights, experience, and resourcefulness needed to transition from the startup phase to scale-up. This part of my journey has been the most rewarding, and I’ve seen firsthand the value my input brings to early-stage entrepreneurs looking to accelerate their growth.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

Ask “why” 5 times. As simple as it sounds, this is an incredibly reliable approach to finding the root cause of any problem in a short amount of time.

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21. Vas Daskalakis

Vas Daskalakis
Vas Daskalakis

Founder & Operator

I've built and scaled startups from the ground up as a Founder and Operator—raising $2M+, scaling teams to 228+, and driving $1M+ ARR before strategic acquisition. From crises to fundraising to GTM, I help aspiring and early-stage founders move fast, land first customers, and structure for success.
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Describe yourself

I’m a resilient, down-to-earth mentor and proven entrepreneur who thrives on helping first-time founders navigate high-stakes decisions and resource-scarce environments. I love being a creative brainstorming partner, especially when tackling tough challenges like fundraising, product launches, early hires, or cofounder disputes.

In just one sentence, why do you want to become a growth mentor?

I’m looking to pay it forward and help other first-time Founders like I was once.

In your words, what does a growth mindset mean to you?

“Stay hungry, stay foolish.” – Steve Jobs. This quote reflects my belief that the moment we see ourselves as experts, we risk closing ourselves off to learning. Building a cross-cultural startup in Nairobi taught me that knowledge is always contextual—what works in one environment may not translate elsewhere. I’ve learned that the best solutions come from staying curious, embracing uncertainty, and actively seeking feedback. A growth mindset, to me, means staying open to new perspectives, challenging my own assumptions, and continuously evolving.

If you could mentor a startup on one topic, what would it be?

I would exclusively mentor female CEOs to access and develop their female leadership skills, particularly in the context of hostile takeovers & cofounder conflicts.

Describe an out-of-the-box solution to a complex problem that made you proud of yourself.

I start by questioning my own assumptions—because the first answer is rarely the right one. Usually, the seeming problem is a byproduct of something deeper—whether it’s misaligned incentives or unclear communication. I ask why until I hit a fundamental truth. I do that by gathering data, listening, and challenging assumptions.

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Interested in becoming a growth mentor?

What we’re looking for:

  • Growth marketers, product managers, and designers, with extraordinary track records of success
  • Inspirational founders that have “been there and done that.”
  • Friendly people that take joy in helping other people.
  • At least 5 years of demonstrable experience working in growth.
  • GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.

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