Which AI tools do mentors actually use?

Highly recommend using Claude Code. I would use it to build your website.

When they started doing the AI coding stuff, I was really excited because I'm a product guy that's not a designer and not a developer. I tried a handful, enough to know that they don't work. A friend of mine showed me Claude Code, and I've been addicted ever since.

The first website I built with it took like 12 hours. It doesn't look like AI at all, and it has real functionality that you're not going to get on a template. Open up regular Claude and ask it how to start using Claude Code.

I mainly use SEO tools, to be honest. I use some of the tools that helped with grading the content, just directionally. I don't use them as an intense power user. Then Google's analytics and search tools, kind of your bread and butter.

I wouldn't say I'm an extremely tool-heavy user. I do use AI tools to supplement, so ChatGPT and Claude depending on my task, mainly Claude.

I don't have a huge tech stack. I try to keep it that way partially because I work for myself. The more tools you add, the more it takes from the money you take home.

Anything I just straight up don't know how to build, I love to just be like, show me this. Then I can go against it. So I work with Claude in a very back and forth way.

I'm not gonna go code all the stuff, 'cause the robot can do that. What it's not gonna do is the creative thinking, because that's your brain. Maybe some of the strategy too, but Claude is quite savvy at some of these things.

If I have to write a bunch of follow-up emails, I'm gonna be like, hey, outline these. Then I'm gonna go actually edit them so that I actually write them.

Right now I'm not spending much time crafting those posts. I'm just creating the post and asking Claude to go ahead and publish. Then it goes to all my channels. It's a massive, massive save for my time.

Eventually that even became how I want to build my new business. What I built using Claude on my phone, we turned into a platform other people can use. It's for people who aren't really into Claude, who aren't so skilled, so they can do the same.

Clay is such a powerful tool. You keep adding columns and columns, and once you run, you might use the whole credit in one go. When we're limited by that credit thing, we have to be very thoughtful and careful. For any new idea, I suggest the sandbox mode. Sandbox is basically test mode.

You can potentially brainstorm with ChatGPT too, to make sure the logic you're thinking doesn't have any flaw. Once you're very confident of it, then only build it in Clay. Run it for three to five rows. Check how it's doing. If it's doing well, then only implement it full scale.

It's better for headlines, for ads, things like that. I still use ChatGPT a lot.

I use projects: you upload your files. I have one project for product, one project for Google ads, one project for blog posts. I'll upload all my feature specs for the entire product, so it knows every single feature we have, how it works. And then when you're chatting to it, it's there. It doesn't take that much time, probably like 20 minutes.

I suggest Claude for blog posts. Claude's 20 bucks a month. Totally worth it. But you have to feed it some reference blog posts of what the good style is.

In terms of my work, I use ChatGPT and Perplexity a lot for general research, condensing information, analysis, and editing copy. I have projects set up where I upload data for customized answers.

I also use Make for workflow automation. It integrates with ChatGPT and other tools.

I had a task that took me half an hour every day. I validated the workflow and its value, and I was willing to invest in building it. Once automated with Make, it now requires maybe half an hour a month to maintain instead of daily, so it's worth it.

Personally I use GPT and Claude. Claude is what we use for coding at work. But I love GPT. I've been using it to do other stuff outside work.

I use AI pretty much every day: to summarize documents, to create emails, to code out prototypes and POCs. I think I have more power through that because I don't have to write code. Most of my time goes into text summarization and reviews of people. When I have a difficult, high-stakes conversation, I use AI for that as well.

For a feature at work, we baseline: we run a golden data set against all models and see which performs best.

Perplexity is, I think, the AI I found most useful for our procurement, just because of the way it's built. It may not be the best or the smartest.

But because it references everything super closely, it's really useful for this kind of search.

I use it as a thought partner to develop ideas around intent. It doesn't give you the exact keywords, but at least gives you categories you might not have thought of. You have to go into a keyword tool and check there's enough volume. You don't need a specific tool for that: Gemini, ChatGPT, any of them can help.

I've also used it as a thought partner on copy. I think it tends to be better than Google's auto generated copy. With GPT you can pop in your website's URL and ask for ad copy in its tone, with this many characters. It's not perfect, but it's a sounding board.

From SEO communities, Claude is often recommended for content writing. But honestly, as long as your prompt is good, it doesn't matter much which model you use.

I currently use Gemini a lot because I have access via my workspace, and it's been working well for drafts. I also use Perplexity, where you can select the model. I often choose Claude there because it's my favorite.

Claude has an artifacts feature where you can generate a draft on the right and prompt edits on the left, which is very helpful. Perplexity might not support that side-by-side editing feature. You could subscribe to Claude directly if that feature is important.

I specifically don't focus on tools because tools keep evolving. The answer today and the answer three months down the line will be different.

I'm not an expert in it, but there's a ton of people out there giving recommendations about whatever tools you need. The best way I have found is you can ask ChatGPT itself which tools to use.