Founder of The Non-Sleazy Sales Academy, Host of Anniepreneur Presents
Annie is an incredibly enthusiastic, passionate, and insightful mentor. When giving advice, she has a talent for getting straight to the root of the problem immediately. I especially appreciate how she taught me to frame and illustrate challenges in a relatable, human way. Highly recommended!
Not only a fantastic mentor that comes with no frills and gets straight to business but most importantly just an incredible human being. Someone that really cares! This was my third session with Annie where we finalized the action plan and the high-level strategy. I can now execute relentlessly: her help was pivotal in unlocking me quickly. It would have taken me so long to reach this point. Thank you Annie for your support 🤗
I can't believe how good Annie is, she is so exceptionally amazing and helpful, so spot on. Clearing up lots of doubts on my side, now i can execute with confidence and clear direction.
Annie P. Ruggles is a strategist, showrunner, and value-obsessed mischief-maker who’s spent the past 14 years helping entrepreneurs ditch the sleaze and sell with soul. Through her banner Anniepreneur Presents, she brings together truth-telling experts, unforgettable events, and community-powered transformation — all rooted in instinct, irreverence, and integrity. She’s the creator of The Non-Sleazy Sales Academy & Quirk Works Consulting, the host of Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin (a top 2% podcast), the author of strategy novella The Coach Who Would Not Sell, and curator of the Feral Festival of online business.
I help founders build communities people actually show up for: weekly events, monthly rituals, retreats, and the connective tissue that makes strangers feel like work family.
Good content does not just get found. It makes the reader feel found. I help founders build the blogs, podcasts, and lead magnets that do exactly that.
Copywriting is the thing people hire me for when everything else has failed: the website that is not converting, the email nobody opens, the sales page that sounds like it was written by someone who has never met you. I fix all of it.
I specialize in brand excavation: digging up what's already true about you and making it impossible to ignore, so you can stop being a carbon copy of whoever you admire and start being the person your best clients are desperately Googling.
Most service providers have a decade of expertise and zero infrastructure to sell it at scale. I help them change that: excavating their best thinking, building it into repeatable offers, and making sure it sounds like them instead of everyone else doing the same thing.
I used to absolutely, utterly hate selling until I realized I needed to unlearn everything I had been taught. Now, years later, I help clients do the same so they can adopt their own sales playbooks in keeping with their values, voice, personality, and capacity!
☞ The ultimate resource for ask-avoidant but money-dependent do-gooders. ☞ The many creative endeavors (and client co-creations) of Annie P. Ruggles ☞ Previous Brands/Pivots include: The Idea Doula, Hungry Entrepreneurs, Happiness Advocates & Whimsy Coaching
We are changing the way software is built. I'm changing the way people brag about their stuff, throw purposeful parties and bake.
