
University of Connecticut
The Experiential Learning Collaborative (ELC) UConn students and the business community together through collaboration on real-world projects. Participation in collaborative projects introduces students to contemporary business practices and helps business executives recognize the high potential of UConn students as their future employees. The ELC develops and facilitates the ecosystem of cross-disciplinary experiential learning, provides qualified help to business clients, and introduces students to advanced business practices. As a student advisor in the ELC, I: • Lead team of 3 graduate students in consulting project aimed at improving digital marketing efforts of $20 billion CPG. • Solved clients’ needs by developing advanced analytics model to better assess effectiveness of digital marketing campaigns and evaluating current usage of media channels and providing strategy behind investing in underutilized channels. • Developed framework to evaluate the effectiveness of search engine optimization and app store optimization across portfolio of brands.



