B2B Content and SEO Strategist; Former OpenTable & Upwork
After years of working in-house on marketing teams in Silicon Valley and leading the B2B content teams at OpenTable and Upwork, I left those worlds for the solopreneur journey. What drew me in was the chance to help teams that were struggling due to limited resources. Along the way, I discovered my passion for teaching and supporting diverse teams. I'm a seasoned content marketer, strategist, and editor, specializing in B2B SaaS. I work with companies to achieve a few common goals: increase traffic to their site with a carefully crafted SEO strategy, scale content production, improve content reach through distribution, and drive more leads with mid-funnel content. How I help companies: - Create a tailored content strategy to grow the engine for B2B marketing teams - Research target keywords and specific strategies to grow organic traffic and increase keyword ranking - Advise startups on content strategy and organic growth - Scale content production and elevate your messaging
My background is in journalism and I've been in the content marketing industry since it's nascent days. I work with startups on content strategy to drive organic growth and lead gen. That typically include competitor research, a content audit, a strategy including formats and topics, and a sample content calendar.
I've scaled content during my in-house marketing roles and with startup clients, often writing and/or editing the content myself. I specialize in SEO writing and editing, as well as web optimization copy.
Before remote work became commonplace, I worked with a remote team of writers and learned ways to make everyone feel heard and to collaborate across settings. This becomes increasingly difficult as some people are in-person and some are remote. I can share strategies that worked for me 7+ years ago through to today.
I work with startups to build a full-service SEO strategy including an audit to drive tangible impact on your keyword rankings and traffic. SEO typically starts with competitor and keyword research as well as an audit of keywords and URLs you're currently ranking for. Then comes the target keyword list which informs the content topics and production.
I have a side project—an online community for dog owners called Canine Collective—that's hosted in Circle communities. It allows for channels, reactions, regular conversations, and easy member management.
I've worked in Figma to collaborate with design teams for web design changes. Working asynchronously in Figma makes it easy to reduce back and forth and be working on the same version in real time.
I've used Frase to create SEO content briefs, write SEO content that's optimized for search, and edit content that was created without search intent and target keywords in mind.
I've used Surfer to create SEO content briefs, write SEO content that's optimized for search, and edit content that was created without search intent and target keywords in mind.
I've used Ahrefs frequently with various clients to analyze websites, research current keyword and URL rankings, and identify new opportunities to prioritize to increase traffic.
Google Analytics is the bread and butter of measuring your website and content performance. I've used it with every company I've worked for and can help with basic navigation in the tool.
I've used SEMRush for in-house marketing roles and with various clients to conduct SEO research and report on rankings. I've used it for identifying new opportunities and love the content marketing features.
The Digital PawPrint aims to be your dedicated source for all things pet tech. You’ll find interesting insights in the newsletter, whether you're a pet owner intrigued by how tech, a pet professional wanting to elevate your practice, or simply someone interested in the overlap of tech and pet care.
I’m a content strategy consultant specializing in partnering with high-growth B2B companies. I have the unique experience of creating content and SEO strategy from the ground up, as well as hands-on execution with writing and editing. My primary services include: 1 - Content strategy 2- Comprehensive SEO content strategy 3 - Content and SEO editing 4 - Mid-funnel content 5 - Distribution strategy 6 - Fractional content marketing
As the head of content strategy for OpenTable's restaurant audience, I drove prospect acquisition through content programs and thoughtful channel distribution. I managed a content library of 1,000+ articles, ebooks, surveys, and customer stories, and worked cross-functionally with brand studio, product marketing, engagement, and acquisition to make paid, owned, and earned channels work harder. During the pandemic, I helped retain customers by providing restaurant owners with resources to stay afloat and navigate new business regulations at the most challenging time for their business. I quickly scaled organic traffic to content and the website and drove a 600% increase in organic traffic, while optimizing the conversion funnel to drive deeper site exploration.
I worked with the Gusto content team to produce long-form articles for the Talk Shop blog.
As content marketing and distribution lead, I oversaw the editorial roadmap and work with a team of freelancers to produce thought leadership articles and content that answer questions in the customer journey. I led content distribution through cross-functional marketing campaigns, including email programs for clients and prospects, direct mail of our print magazine, newsletters, and in-product integration. I optimized content through tactical execution and strategic amplification.
As head of content, I led content strategy to shift brand awareness from the VC audience to sales and fuel our sales pipeline. I owned the blog, webinars, infographics and suggested search lists, and implemented marketing campaigns to educate prospects and customers about the product. I worked with employees, the executive team and guest contributors to feature a variety of voices and perspectives.
At Bateman Group, a content-driven PR agency, I managed editorial strategy for many tech clients, including Google for Education, Google Cloud Platform, Optimizely, Urban Airship and Narvar. I worked closely with executives at startups, and turned their insights into thought leadership articles and blog posts that I then placed in publications including The Wall Street Journal and Harvard Business Review. I also provided social media counsel to clients and strategically increased Bateman Group’s Twitter followers by 175%. Aside from being a writer and content strategist, I wore a media relations hat and secured interviews that converted into feature articles in Forbes, Marketing Land and more. Clients: G Suite, Google Cloud Platform, Google for Education, Clari (predictive sales acceleration solution), Prosper (marketplace lending), Code42 (security and backup), Narvar (post-purchase customer experience), Optimizely (A/B testing), Sitecore (experience marketing), ZenPayroll (payroll services), Invoca (call intelligence)
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During this contract position through Bateman Group, I was the go-to customer marketing contact for the Google Cloud Platform team. I developed and managed the customer reference repository, and identified key customer stories to tell via PR, analyst reports, video marketing and more.
At Original9 Media, a boutique content marketing agency, I drove editorial direction and content creation for B2B and B2C clients, including Condé Nast, Responsys (acquired by Oracle) and more. As the main account manager for a Fortune 500 client, I produced long-form and short-form content that provided original angles on trending topics. I also developed infographic, SlideShare and eBook projects in collaboration with graphic designers. Clients: Responsys (acquired by Oracle), Cisco, Cornerstone OnDemand, Healthy Paws, ServiceMax Previously held titles: Reporter/Writer
With clients in a variety of industries, such as mobile enterprise, human resources and pet insurance, I pitched and wrote thought leadership articles for online publication and syndication. I extended the reach of these articles by sharing on social media and engaging with prominent industry influencers.
