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Jonny Butler

Fractional CMO | Demand Generation | Marketing Strategy

Tokyo, Japan (+09:00 UTC) Englishfrom London, United Kingdom
Usually responds in 23 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
20 reviews / 34 sessions
Mon
12
Next availability

Bio

Hey, I’m Jonny and I help early stage startups build marketing strategies that grow their brand and business. I’ve been in marketing for over 15 years and have been a SaaS marketing leader for over 10. → 3x Head of Marketing at B2B SaaS startups → 6x ARR growth in 5 years at Leadfeeder → 1x 9-figure exit I’ve also mentored many founders over the years and have seen the same problems over and over again: ✖️ Inexperienced teams and consultants skipping the marketing fundamentals ✖️ Implementing (the wrong) copy and paste marketing tactics ✖️ Sinking money into content and channels that don’t grow your business Marketing doesn’t have to be complicated, BUT, you do need to know how to do it right. It helps having someone who’s been there, done it, and can get their hands dirty. That’s me. This typically works in one of three ways: 1/ Consultancy & Advisory For very-early stage startups needing advice on strategic direction and what they need to focus on to grow; for more established companies needing a strategic sounding board on their marketing plans and execution. 2/ Analysis & Strategy For startups that would benefit from strategic help on executing specific projects such as; TAM & ICP analysis; positioning & messaging; demand generation strategy; performance marketing. 3/ Fractional CMO For startups that would benefit from an experienced interim marketing leader to take charge of their marketing department, define the strategy, and put in place the processes needed to scale. Book a session if you want to chat about how to grow your startup.

Expertise

  • Building a team

    I've built and managed remote and distributed marketing teams at scaling startups for several years. Most recently I grew the marketing team at Leadfeeder from five to 11 people and managed a team of 25 marketers at Dealfront.

  • Content marketing

    Content is the backbone of any demand generation strategy for a B2B SaaS. I've built content teams and systems to scale content production across the entire funnel. Set up a meeting to discuss how to grow your blog content, podcasts, video production, and more, in order to drive inbound to your website, engage your audience on social, educate prospects in your funnel, and convert prospects to pipeline.

  • Demand generation

    I've built demand generation strategies focussed on building brand, capturing demand, and converting pipeline at multiple startups, including serving as the Senior Director, Demand Generation at Dealfront during the brand relaunch.

  • Go to market strategy

    I have 10+ years experience helping B2B SaaS Startups build demand generation and go-to-market strategies. I’ll put in place frameworks and strategies—tailored to your buyers—that build brand awareness, create demand within your ICP, capture in-market demand, and convert qualified pipeline.

  • Growth marketing

    I have 10+ years experience building growth marketing strategies for B2B SaaS Startups. I’ll deep dive into your pipeline and identify opportunities for growth. Odds are that you’re leaking revenue throughout your funnel—and there’s easy ways to get more out of your current investments.

Toolkit

  • ActiveCampaign logo

    ActiveCampaign

    I've implemented and build marketing automation systems using Active Campaign, as part of a diverse, connected martech stack, in my last two roles at Adgo and Leadfeeder.

  • HubSpot logo

    HubSpot

    HubSpot has been my go-to CRM in recent years when working with early stage startups; I can help structure your data, understand which tools can empower your marketing stack, and point you in the direction of integrations that can enhance your HubSpot set up.

  • LinkedIn Ads logo

    LinkedIn Ads

    I've been running organic and paid campaigns on LinkedIn for several years. I know how to get in front of B2B audiences and drive engagement from — if you need help optimizing LinkedIn as a channel, drop me a message.

Industries

  • SaaS

    10+ years experience in demand generation and growth marketing at B2B SaaS startups. I have helped build growth strategies at OpenX, Adgo, Leadfeeder, and Dealfront.

  • B2B

    I specialize in building scalable growth strategies for B2B SaaS startups. I work across multiple channels to help generate demand, scale growth, and optimize pipeline for revenue.

Experience

  • Jonny Butler

    Fractional CMO | Marketing Advisor

    I lead marketing strategy for B2B SaaS founders (and I still do the work). How, you ask? 1/ Fractional CMO: for teams who need senior leadership and execution Ongoing engagement where I lead marketing strategy, oversee hands-on execution, manage your team, and align founder communications. Ideal for founders who need a senior operator to close the gap between strategy and execution. 2/ GTM Sprint: for founders who need a focused fix A month-long project with a defined scope and a tangible outcome. ICP and personas, positioning and messaging, GTM motion, and the one channel to focus on next. Ideal for founders who can see what's not working but need outside expertise to dig in and fix it. 3/ Advisory: for founders who want a senior sounding board Light-touch and ongoing. A weekly 1:1 plus Slack access for quick feedback and direction checks. Ideal for founders who have a team in place but want sharper decision-making and a marketing mentor in their corner. Drop me a DM if you'd like to find out more or are interested in working together.

  • OneUp

    Head of Marketing
    •oneupsales.co.uk

    OneUp Sales is a sales motivation & management platform that helps sales teams to report on, gamify, and visualise their performance data. We work with over 200 sales teams around the world to motivate productivity, drive CRM adoption, and create a culture of success.

  • Leadfeeder

    Head of Marketing

    Leadfeeder is the leading website visitor identification tool, used by sales and marketing teams.

    SaaS

  • Dealfront

    Senior Director, Demand Generation
    •dealfront.com

    Dealfront, formerly Leadfeeder and Echobot, is the go-to-market platform for Europe, giving sales and marketing teams the data, applications and insights they need to win any European market.

  • Adgo

    Head of Marketing
    •adgo.io

    Adgo is an advertising automation platform that empowers marketers to better optimize and analyze social marketing campaigns.

  • OpenX

    Digital Marketing Manager, EMEA

    OpenX is a global leader in digital and mobile ad tech, creating high quality programmatic marketplaces for buyers and sellers.

  • Digital Marketing Manager

    OpenX
    •openx.com

    OpenX is a global leader in digital and mobile ad tech, creating high quality programmatic marketplaces for buyers and sellers.

  • Haymarket Media Group

    Digital Marketing Manager

    Haymarket Media Group is a global media company that creates award-winning specialist content for international audiences.

  • Orbana Ltd

    Digital Marketing Specialist

    Orbana is an online nutritionist supplying supplements to top athletes and adventure sports people.

  • Raleigh International

    Digital Marketing Officer

    Raleigh International is a sustainable development and adventure expedition charity with operations in South East Asia and the Americas.

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