Plenty of signups, almost nobody pays
Users sign up, try the product once and never come back. Find the moment they get value and put the upgrade there, with mentors who have run product-led growth.
- 62,000+
- Sessions booked
- 750+
- Vetted mentors
- 4.8/5
- Avg session rating
Alex Benner
5.0 · +11 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, selected for this decision.
12 featured mentors
Alex Benner
Product-led Growth Leader/CPO 💰📈 Activation, Retention, Free-to-paid conversion
Why this mentor
Alex ran product growth at accounting SaaS sevdesk, launching its freemium model and reworking activation, and led growth at Linearity, a strong fit when signups are not turning into paying users.
Ilia Markov
Growth advisor for Seed-to-Series B B2B SaaS – PLG strategy, content, AI Optimization (AIO), and attribution
Why this mentor
Ilia built growth systems inside B2B SaaS companies Toggl, Meilisearch and ChartMogul, including a 157% trial-to-paid lift at ChartMogul, and works with self-serve motions that have stalled.
Jorge López-Sarry Álvarez
Growth Advisor | PLG & Experimentation | Principal Growth Product Manager
Why this mentor
Jorge is Lead Growth Product Manager at Appfire, running product-led growth and product-led sales across a portfolio of B2B SaaS products, useful when you weigh self-serve against a sales assist.
Why this mentor
Andrey spent seven years as a product designer and UX manager at Shopify, working on user onboarding, and now helps SaaS companies lift onboarding, activation and retention rates.
Diego von Sohsten
VP of Product & Growth @ Evermore | prev. Vidyard, Vendasta, Thoughtworks | 16+ years in tech
Why this mentor
Diego led growth product management at Vendasta and Vidyard and ran the program that built a product-led path in the Vendasta platform, with pricing and packaging among the focus areas.
Mario Araujo
Built PLG at OutSystems | 3x'd Softr revenue | Product-led growth for B2B complex SaaS | Currently scaling Penpot
Why this mentor
Mario built the OutSystems self-service channel into a multi-million dollar revenue line and now builds the monetisation engine at Penpot, a fit for technical products moving from sales-led to product-led.
Konstantin Perevozchikov
PLG, Monetization & Growth Systems | PLG Analytics @ Semrush
Why this mentor
Konstantin leads PLG and growth analytics at Semrush and helps teams find what drives activation, retention and monetisation, a good match when signups look fine and activation is weak.
Why this mentor
Anh helped an HR tech startup tune its product-led onboarding and activation funnel before its exit and works with founders on onboarding, activation and trial-to-paid conversion.
Why this mentor
Karina helps B2B founders close the gap between sign-up and sale, citing a 10% lift in signup-to-paid conversion and time to value cut by up to 40%.
Alexandra Denisova
Product-Led Growth for B2B SaaS 🔹 Advisory, Fractional, Coaching
Why this mentor
Alexandra was Head of Product at GotPhoto, owning its product growth, has led product and growth at three B2B startups and advises on pricing and product-led sales.
Yuliya Andreyuk
Fractional CMO | PLG & Commercial Strategist | Revenue Architecture & Monetization | Scaling B2B Startups
Why this mentor
Yuliya scaled two enterprise products from MVP to €40M+ pipeline, drove 160 to 200% yearly revenue growth at Banuba and works on pricing and activation gaps for B2B SaaS and AI founders.
David Kelly
I built a multi-million dollar SaaS business. Now I help founders and execs do the same.
Why this mentor
David is the founding General Manager of AppSumo Originals, including TidyCal and SendFox, grown from zero to a multi-million dollar SaaS business, and advises founders on product-led growth.
Here's how it works.
AI matching
▍
Tell us what you're stuck with today. Matched in seconds with a mentor.
A session
REC
Live, one on one
30 min
Get the tactics from someone who's done it. Live, one on one.
Inbox · 15 min later
Dani Hart
Recording
You came in with
"Three pricing tiers, flat conversion on the middle one."
You left with
"Don't lower your B2B price under $400."
14:22 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours to implement.
What must a new user do before they’ll pay?
A user signs up, clicks around and leaves before the product has done its job once. Define that job as one tracked action, such as a first report sent or a teammate invited.
Then measure how many signups reach it in the first session and the first week. A mentor can help you test which event predicts paying and cut the steps in between.
Free trial, freemium or reverse trial?
Each model trades signup volume against buyer intent in a different way:
- Free trial. Full access for a set number of days. A card up front cuts signups and tends to raise the share who pay.
- Freemium. A free plan with limits on usage, seats or features. It works when free users spread the product or grow into the limits.
- Reverse trial. Full access for a trial period, then a drop to the free plan. Users see what they lose before they decide.
- Usage limits and credits. Charge as value grows, by projects, documents or API calls. Set the limit where an active user hits it, after a first success.
Where should the upgrade prompt go?
Show the upgrade right after a user gets a result or hits a limit during real work. A paywall shown before any result asks people to pay for a promise.
Onboarding emails do the same job: they bring each user back to the next step. Trigger them on behaviour, such as a stalled setup, and send few enough that people still open them.
When does a self-serve product need a human?
Many solo founders get on a call with every new user, and some find it converts better than the product alone. Keep those calls for accounts with several active users or heavy usage, and let the rest self-serve.
With low traffic, talk to users who stalled before you run A/B tests. The mentors above include growth product managers, PLG and pricing advisors and SaaS operators who have built self-serve revenue.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about free to paid conversion mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
Most never reached the point where the product did its job for them. Check how many signups complete your activation event in the first week. If that number is low, fix the first session before you touch the price.
It depends on the model. Freemium products often convert a few percent of free users, and trials that ask for a card convert far more of those who start. Compare your own signup cohorts over time before you compare against industry averages.
A trial suits products that show value within days and buyers ready to decide. A free plan suits products that spread through use or take longer to show value. Bring your activation numbers and a mentor can help you choose.
In most cases, after the user gets a first result. A paywall straight after signup asks people to pay before they know the product works. If the advice you get conflicts, test both on new signups and compare paid conversion by week.
Your signup, activation and paid numbers by week, your pricing page, a walkthrough of the first session and your onboarding emails. Add what you have tested so far and what happened.
No. The session is advice and review. Build work, analytics setup or ongoing growth support need a separate agreement with the mentor, so describe the help you need in your request.
Still have questions? See all FAQs →
Related blog posts
Growth
Why Adding Friction to Your Onboarding Funnel Can Actually be Good Idea [Case Study]
During the early days of our launch, we purposefully added friction to the user onboarding process by making it mandatory to fill in a Typeform questionnaire in order to get access to the platform. Here’s what happened.
Read the postGrowth Strategy
Mastering Product-Led Growth with a Hybrid Sales Strategy
Build a hybrid sales and product-led funnel for better growth. Learn to align teams, nurture leads, and design PLG strategies effectively.
Read the postPricing
You don't have a pricing problem. No one understands your offer.
Stuck on how to structure your pricing tiers or what to charge? Usually the real problem is that no one understands your offer. Run the one-pager test, and price last.
Read the postYou could keep guessing. Or ask someone who's done it.
Every face here has already solved what you're working on in free to paid conversion. You're one call away.