Head of Marketing I SAAS
Absolutely incredible use of time - Anh pinpointed exactly the flaw in my strategy and coached me through what to do instead. A true expert who can give a strong opinion backed up by details. You would pay an agency for many months to get the same level of insight 30 mins with Anh will give you.
Anh shared excellent tips on improving landing page structure, boosting credibility with social proof, and leveraging AI to describe differentiation. Her guidance helped me rethink my approach and spot key areas for optimization I hadn't considered before. Incredibly insightful!
I lead marketing at Ayrshare, unified social media API (part of saas.group) that lets marketers and developers publish, schedule, and track analytics across 14+ social networks, including LinkedIn, Instagram, TikTok, X, and YouTube, through one integration. I own brand, content, growth, and product marketing for AI builders, SaaS teams, and agencies, with the US as our core market. Before that, I was the founding growth hire at WorkMotion, a global hiring platform. We grew from €1M to €10M ARR in 2 years (Seed to Series B), with DACH as the core market and expansion into UKI, France, the Nordics, and Benelux. I didn’t know much about PLG until I studied it, practiced it, and then started mentoring others on it. I helped an HR tech startup optimize their product-led onboarding and activation funnel before their successful exit in 2024. I can help you with: - Product positioning strategy: target audience, differentiation, and messaging that converts - Product-led growth: onboarding, activation funnels, and trial-to-paid conversion - LinkedIn ads: budget, targeting, creative, conversion tracking, and campaign setup - B2B SaaS growth strategy: go-to-market, channel evaluation, metrics, and optimization - Developer marketing: technical content, docs as a growth channel, and AEO/AI search - Customer and competitor research - Building a career in marketing Growing something or building your career in growth? Book a free call and let’s chat. You’ve got nothing to lose :)
Part of being a paid advertising expert means that you must also have quality funnels and landing pages to be sending traffic to, otherwise, it's a waste. Hence, I've analyzed dozens of landing pages and funnels and ran countless experiments to improve the conversion rates at different parts of the funnel - whether that is top of funnel or bottom of the funnel. Ready to increase conversion rates?
- Grew new leads, including marketing-qualified leads through paid social and paid search. Whether you are thinking about growth from a product standpoint or more from an acquisition standpoint, I can help you figure out the right levers to pull in order to achieve your north star metric.
Product positioning strategy: target audience, differentiation, and messaging that converts Product-led growth: onboarding, activation funnels, and trial-to-paid conversion
I've worked extensively in hubspot for marketing and sales at 2 different companies. My expertise ranges from tactical (how to do something in the platform) to strategic (how will hubspot work with the rest of my marketing stack).
Spent millions on LinkedIn, I know all secrets, best practices here for both outbound and inbound. What I can help you: LinkedIn ads strategy, right budgeting and planning for awareness, demand gen, nurturing and demand capturing campaigns, what types of ads you'd use and in what cases, etc...
I build with Claude Code, AI agents, and MCP servers, and I’ve created custom skill libraries and design systems that turn brand, content, design, and GTM work into repeatable, AI-powered workflows.
employer of record industry, offer services and platforms that administers payroll taxes, workers compensation insurance, and other employee benefits when hiring abroad
I lead marketing at Ayrshare, unified social media API (part of saas.group) that lets product builders publish, schedule, and track analytics across 14+ social networks, including LinkedIn, Instagram, TikTok, X, and YouTube, through one integration.
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- Own brand, content, growth, and product marketing for a developer audience of AI builders, SaaS teams, and agencies, with the US as the core market - Migrated the website from WordPress to AI with headless CMS - Built an AI-powered marketing engine with Claude Code, custom skill libraries, design system and AI-Agents
• First growth marketer in the team, in charge of paid social - increased 125% in conversion rates within all main markets (DACH, FRANCE, BENELUX, NORDICS, UKI) during my first year at WorkMotion, x10 ARR revenue after 1 year and brought the company from seed to series B together with the team • Demand Generation & ABM, LinkedIn Ads & Facebook Ads performance optimization • Set up workflow, email marketing, report dashboards inside Hubspot • Created SEO-driven copy for landing pages & blogs, web audited & implemented SEO by using Semrush, Moz
• Managed all content, Google Ads, Facebook Ads for NIFTIT international brand (New York. Hong Kong and VN). Launched NIFTIT SharePoint Blog on Medium – generated organically more than 15000 views monthly • Digital Marketing Manager of Upteamist - Training Management Platform (SAAS) launched in New York, generated 200 qualified leads via LinkedIn outreach during first 3 months
