WeDoCRM
Senior Consultant
International CRM & RevOps consulting as a dedicated Agency Partner. Advising leadership on GTM execution, revenue architecture, and scaling infrastructure for sustainable growth.
Karina Karn
Revenue, Funnel & Lifecycle Optimization for SaaS | Psychology Author
London, United Kingdom (+00:00 UTC) English, Spanishfrom London, United Kingdom
Usually responds in 4 hours
Free
Price per hour
15 min
Time Blocks Available
4.84
29 reviews / 42 sessions
Tue
13
Next availability
One of the best sessions I had thus far on Growth Mentor. Karina gave me precise notes on what can be improved and what to work on more, the session was a goldmine of knowledge honestly. I highly, highly recommend a session with Karina for anyone having issues with sales or marketing. 10/10
Ziad Alnajdi
The value Karina can provide within a 15 minute call should not be underestimated! She moves fast, provides a wealth of insight, plus recommendations you can action immediately. I will be booking another call/working with Karina further - highly recommend!
Grace Homer
Karina deeply understands buyer behavior psychology. She even wrote a book on this subject. If you want to elevate your business she can help you.
Furkat Kasimov
Bio
I help B2B founders fix the revenue gap between sign-up & sale. With 14 years of GTM experience, I scaled revenue processes, managing budgets up to $1M+ and optimizing the lifecycle of 10k+ customers. I identify and solve the friction that causes buyers to drop off/churn. My work has been featured in Bloomberg Terminal, I advise a research network used by Fortune 500 brands, and deliver expert keynotes on customer psychology at leading UK universities. I serve as a Board Member for innovative tech ventures, and I am the author of Why Customers Choose. Recent execution examples (speed-focused): • Lowered CAC by up to 15% by eliminating sign-up friction • Increased Signup-to-Paid conversion by 10% • Reduced Time to Value (TTV) by up to 40% • Advised 35+ global startups to stop revenue leakage I offer a focused 2–4 week sprint to: • Find where you’re losing users across your funnel • Increase demo bookings, activation and retention • Improve messaging to match real user behaviour • Turn existing traffic into measurable revenue impact → Focus: rapid execution + improving conversion and pipeline quality This is hands-on, high-focus work. Limited availability.
Expertise
Branding
Developed strategic brand frameworks integrating behavioural psychology, positioning and messaging to strengthen differentiation, trust and long-term customer preference.
Building a team
Growing faster than your structure can handle? I help founders design teams, roles and decision ownership early, so execution scales without chaos, misalignment or leadership bottlenecks.
Go to market strategy
Designed behavioural science–informed GTM strategies that clarify value propositions, refine brand messaging and support successful product launches and repositioning.
Growth marketing
Scaling stalled or inefficient growth? I design and optimise growth systems using behavioural and decision-science frameworks to improve acquisition, conversion and retention without chasing vanity metrics.
Idea validation
Have an idea you’re considering bringing to market? I help founders assess whether an idea has real market potential by identifying decision risks, positioning gaps and early adoption barriers before execution.
Pricing strategy
Applied behavioural pricing insights to shape perceived value, strengthen customer decision-making and support commercially effective pricing frameworks for brands and products.
User research
Conducted behavioural user research to uncover decision-making patterns, value perceptions and motivation drivers, supporting clearer positioning and effective messaging frameworks.
Toolkit
Miro
Used for mapping behavioural journeys, brand architectures and strategic frameworks in collaborative workshops. Ideal for visualising positioning systems, narrative structures and decision-making processes.
Google Analytics
Used to analyse behavioural patterns, audience segmentation and decision-making signals across digital touchpoints. Supports strategic brand positioning through data-driven insight and consumer psychology interpretation.
Notion
Applied for organising behavioural research, structuring insights and managing long-term strategic documentation. Enables clear reasoning frameworks for brand positioning, messaging and decision-making models.
Industries
FinTech
Applied behavioural psychology and strategic brand frameworks to enhance user trust, decision-making, product adoption and value communication across digital financial experiences.
B2B
Used behavioural insights and strategic messaging frameworks to clarify complex value propositions and support high-stake organisational buying decisions.
SaaS
Applied behavioural science and narrative positioning to help SaaS products drive adoption, differentiation and user trust in competitive digital markets.
Consulting
Collaborated with consulting firms and advisory teams to integrate behavioural strategy, positioning systems and messaging frameworks into client solutions.
Consumer Goods
Used behavioural insights and brand positioning models to help consumer goods brands build preference, improve decision-making moments and create clear, trusted value communication.
Experience
Delivering selective, project-based engagements for B2B SaaS companies where pipeline growth doesn't translate into predictable revenue. High-precision intervention: - GTM diagnosis and positioning recalibration - Aligning product, marketing and sales around one commercial plan - ICP prioritisation and qualification discipline - Pipeline activation and conversion improvement - Revenue loop optimisation across onboarding and expansion - Building execution cadence and predictability London (HQ) | US
Providing strategic guidance to founders on GTM clarity, positioning and decision-making, using behavioural science to reduce execution risk. Focused on early-stage teams navigating GTM misalignment and strategic uncertainty.
Established the bank's first unified customer view, providing the marketing department with a 360-degree understanding of client behaviour.
Led cross-functional collaboration to shape the narrative and brand identity.
Supported the launch and commercial development of collections.