What is my moat if anyone can copy what I do?

Lisa Kennelly Foti PanagiotakopoulosVivek RajukumarTobias BoeckerManish WardekarRob te BraakeYash Lohiya

7 answers from 7 mentors. Each one was said to a founder on a call.

Updated 8 October 2026

It depends on where you are

Every answer here was said to one founder. Find the one closest to you, then read what that founder was told.

Your AI feature is easy for others to build

Launch soon and go after customers. Once they use you, it is hard for them to move.

Tobias Boecker,Manish Wardekar

You are in a crowded market

The go-to name wins, so put brand and distribution first.

Lisa Kennelly,Rob te Braake

You run a marketplace or a platform

Build what a copy would lack: reviews and bookings your sellers cannot take with them, or an exclusive partnership.

Vivek Rajukumar,Yash Lohiya

You sell advice and fear AI will replace it

One-on-one talk with a person is the part AI cannot copy.

Foti Panagiotakopoulos

Tell us about your case

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Win customers first

Grow fast and become the go-to name

Said to a marketplace founder planning AI recommendations before a first raise

AI itself is not a moat; it's a tool

AI is increasingly commoditized. What matters is what problem you uniquely solve for hosts and users. If you speak to 50 hosts and 60% tell you a common thing, you should build that as a service for all hosts. That makes them sticky.

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Said to a pre-launch software founder up against big established platforms

Sounds like nothing protects it from being run over

Against the established platforms, I would position yourself, at least right now, as a really cheap choice, and then increase price over time. That's fine because once people build on your platform, it will be much more difficult for them to move elsewhere.

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Said to a founder exploring an AI tool that posts for businesses

With this stuff, there's not a lot

With this stuff, there's not a lot. Unfortunately, it's just who's there first to market and who's gonna put in the legwork to go recruit the customers. Because once you have them, unless the other solution is 10 times better, they're not necessarily gonna switch.

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Said to a non-technical founder whose AI-built product has many competitors

In a crowded, easy-to-replicate market, the go-to name wins

From my perspective, the priority is to build traction. Figure out why you're better, what pain point you're solving that the others are not. Then you have the story to go raise.

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Own what others can't

An exclusive partnership, or human contact

Said to a consultant asking what protects advisory work from AI

You can't copy that energy exchange with AI

Even if Gemini gets all the transcripts, all the data, everything, they still can't really compete unless they become sentient.

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Said to a founder building a platform for one sport

Multiple sports, or exclusive partners with the governing body

You've put a lot of effort into building something, and somebody with money can copy and duplicate it.

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Stand out on brand

In a crowded market, brand is the defence

Said to a marketer at a self-funded app with no unique tech

In a really competitive space, brand is pretty important

When I worked at a female health app, brand was hugely important. When we started there were 200, and now there's thousands, I don't even know. Brand was absolutely how we were defensible. All these other apps are pink. We're not pink. We look different and we're science minded. That was it.

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What would a mentor tell you?

Each answer here fits one founder. Tell us where you are.

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How this page is made

These answers come from real conversations between founders and GrowthMentor mentors, edited for clarity and with personal details removed. Mentors can update or remove their answers at any time.