Norrsken
Startup Mentor
Mentor in the Norrsken Accelerator for impact startups.
Lisa Kennelly
Growth + Product Marketing Advisor and Coach, Mobile apps, B2C, Brand, Leadership
Stockholm, Sweden (+01:00 UTC) Englishfrom Seattle, United States
Usually responds in 17 hours
Free
Price per hour
30 min
Time Blocks Available
4.99
107 reviews / 147 sessions
Fri
16
Next availability
This was one of the best sessions I've had on Growth Mentor! I came away fired up with lots of new ideas, and empowered to tackle the challenges with confidence. I learned about growth levers, and how to start approaching a growth model from scratch. Lisa has a gift for simplifying complex problems and imbuing them with energy. Thanks a lot, I look forward to chatting more!
Emma Cebuliak
In just a couple of sessions, Lisa has helped us to define a better North Star that is more directly tied to both Value for our users and Revenue. In addition to this, Lisa suggested some incredibly useful workshops and these have helped us to begin identifying our Key Drivers and Rate Limiting Steps. Ultimately, Lisa's advice is already having a big impact on how we plan and implement growth tactics. I'd 100% recommend you have a call with her and if you're not certain, just go and watch her excellent presentation on JTBDs on the App Promotion Summit YT channel.
Jesse Jan Driessen
Lisa helped me completely rethink how I approach product-market fit. I came into the session with a lot of ideas but no clear framework for evaluating them, and she had this natural ability to ask the right questions — the kind that make you step back and challenge your own assumptions. What I valued most is that she didn't hand me a textbook answer. She genuinely listened to what I was building and helped me develop my own way of thinking through the problem. That mindset shift has stayed with me long after our session. She brought fresh perspective, real curiosity, and a willingness to dig deep. If you're trying to figure out whether what you're building truly fits a market need, Lisa is a great mentor to book.
Ahmed Bedawy
Bio
Originally from Seattle in the US, I've lived in Boston, New York, Vancouver, Berlin, and currently reside in Stockholm, Sweden. I started my career as a sports journalist (covering the Yankees!) before transitioning over to work in communications, PR, and social media agencies. I've spent the last decade years working for venture-backed high-growth mobile-first B2C startups in Europe. I've also spent the last several years as an advisor to numerous early-stage companies and founders through programs like SYSTM, Norrsken Foundation, Antler, and First Round Fast Track. I'm currently working in product marketing, content strategy, and overall growth at Klarna. You can talk to me about: >How to build a marketing strategy from Day 0 >How to grow your mobile app in a sustainable way >How to scale marketing in your organization - people, channels, disciplines >Which marketing channels to choose and which to avoid >Building and managing a community >Developing a brand identity >PR strategy and how to know when your agency is screwing your over (and when you have a good one) >Company leadership >Content strategy, User Acquisition, Business Development, Partnerships, App Store Optimization, E-Commerce, and more
Expertise
Building a team
I've grown marketing teams from 1 to double-digits - a few times now. Knowing which role to hire for is key, especially when budgets are limited and you can't afford to waste time on the wrong role (or wrong person). I can help look at your roadmap and figure out who to hire when, and why.
Content marketing
I have a background in journalism and writing, so it's not surprising that content has always been at the core of my approach to marketing. Being able to write effectively to reach your target audience is a huge asset in a competitive space. I'd love to talk about how content marketing can fit into your marketing strategy, as well as how to scale it.
Copywriting
Former professional journalist and copy editor here - so I've gotten my hands dirty writing product and ad copy at every company I've ever worked for. Words matter, a lot! I have a particular interest in how copywriting reflects a company's brand voice and tone, and how to scale copywriting within a company.
Go to market strategy
Knowing who your product is for should be the easiest question to answer - yet almost every company or founder I've talked to has a hard time answering it. I can work with you to define your key early audience, how best to reach them, and how to get from MVP to minimum marketable product.
Growth marketing
I've been part of several scale up journeys, where finding and tapping new channels for growth was critical for the company's ongoing existence. Where are the growth opportunities for your business, and how do you evaluate them? How do you build growth into the product - and into your company's DNA? Let's figure it out.
Product marketing
Do you ever feel like your product and marketing teams are not speaking the same language - to the detriment of your growth, let alone your customer experience? I use Jobs to be Done methodology to make sure you know what your customers are "hiring" you to do and how you can communicate that effectively wherever you market your products.
Public relations
I worked in-house at a PR agency for several years and have always owned PR responsibilities within my marketing teams. PR can be a huge asset - or a colossal waste of time. When do you need an agency, and how do you find a good one? What's the point of PR for your stage of company, anyway? I'd love to talk about it.
User research
User research is such a secret weapon for successful companies! Whether you want to run qualitative or quantitative research, through polls, surveys, interviews, or beta testers, I can help you come up with a sound approach to validate your hypotheses and make sure your product resonates with your target customer.
Venting frustration
Sometimes it helps to bang your head against a different door for a change. You're welcome to contact me to talk through a challenge or just get a sympathetic ear.
Toolkit
Amplitude
I use Amplitude on a daily basis to understand user behavior, analyze cohorts, and review the impact of various product and marketing initiatives. Happy to discuss how we use it at my current company as well as its limitations.
Trello
Trello is my go-to for project management in marketing teams, especially for establishing clear processes in content development and building in approvals and editing into the system. It's also easy to scale and provides clear task ownership.
Industries
Mobile Apps
As marketing executive and hands-on startup operator, I've spent the last decade working for venture-backed high-growth mobile-first B2C startups, including Clue and Fishbrain. I'm currently working in product marketing and growth at Klarna.
FinTech
At Klarna, I work on directing and aligning the strategic positioning, promotion, and messaging of Klarna's consumer product offerings. I collaborate across different product domains, including the app, card & banking, and payment methods, to work effectively with our growth, marketing, and brand teams to support key business objectives.
Experience
SYSTM
Growth CoachA 10-week virtual accelerator for startups that are ready to focus on growth, for startup founders and their teams in Europe. In hindsight, 90% of startups' growth usually comes from 10% of their work. Our programs are designed to help founders find and execute the 10% most impactful work fast, so they can skip months of trial-and-error. Our focus is on execution, with side-by-side coaching for founders and their teams.
Klarna
Global Product Marketing StrategistDirect and align the strategic positioning, promotion, and messaging of Klarna's consumer product offerings. Collaborate across different product domains, including the app, card & banking, and payment methods, to work effectively with our growth, marketing, and brand teams to support key business objectives.
SaaS
Antler
Antler Advisor/Venture PartnerCoaching founders that build companies with Antler (antler.co) - the global early-stage venture capital firm enabling and investing in the world's most exceptional people building the defining companies of tomorrow. With offices across six continents and most major startup ecosystems, Antler is enabling founders and investing in the top 1% of more than 50,000 entrepreneurs and ideas evaluated every year.
First Round Fast Track
Startup MentorAdvising and mentoring as part of a mentorship program for early stage founders.
Mentor for the Spring 2023 cohort of the Stockholm Techstars Accelerator.
Fishbrain AB
Chief Marketing OfficerOversee Fishbrain's marketing operations and develop its marketing strategy and vision as a member of the company's leadership team. Responsible for marketing growth strategy, brand positioning, product marketing, partnerships and business development, customer support, brand, PR, and content. Manage a team of 15-20 people. Since Fall 2020, responsible for growing and managing Fishbrain's e-commerce marketplace, including leading and coordinating efforts across teams and working with internal and external stakeholders to scale the new revenue stream.
Startup Sweden
Startup MentorAdvise early stage startups and founders on marketing, branding, and social media strategy as part of Tillväxtverket's Startup Sweden program offering.
Clue
Director of Marketing➢ Developed and directed content marketing and brand positioning for one of the world’s top female health apps, from launch to global expansion. ➢ Led and mentored a team of 10 full-time employees and freelancers. ➢ Hired and managed external public relations, brand, website design, and localization agencies and contractors. ➢ Liaised with product team on app store optimization, narrative UX, user testing, and product content and marketing strategy. ➢ Represented the company externally at industry events and speaking engagements.
Invoke Labs
Community & Marketing Manager➢ Developed, executed and monitored integrated social media, marketing, content and promotional strategies for brands such as 7-Eleven, Earls Restaurants and the Bill and Melinda Gates Foundation. ➢ Supported product teams on innovation, strategy and execution while driving digital marketing best practices and standards within the organization. Invoke Labs provides incubation services to technology start-ups with compelling ideas and helps smart entrepreneurs turn ideas into reality.
Curator
Social Media Strategist➢ Developed results-oriented social media engagement strategies for potential and current clients to meet their communications goals and business objectives through outreach, community building and events. ➢ Managed social media messaging and community engagement for national companies, including Whole Foods Market and Simon Property Group.
Central District News
Writer and Reporter for The Madrona BlogI covered local news and events and wrote feature pieces for a Seattle neighborhood blog.
LexBlog, Inc.
Editorial Manager➢ Led editorial operations, including daily posts on the company blog read by over 10,000 unique visitors per month. ➢ Served as Editor-in-Chief of LexMonitor, a leading aggregator of online legal blog analysis and commentary. ➢ Developed and delivered presentations on best practices in social media, including LinkedIn, Twitter, and other tools.
The Star-Ledger
Sports Reporter➢ Reported, researched and wrote original content for 400,000-circulation daily The Star-Ledger and NJ.com. ➢ Served as general assignment writer and backup Yankees beat writer, covering a wide variety of sports and sports-related issues, including investigative reporting, profiles, and on-deadline game stories. ➢ Edited and posted breaking news, photos and articles to NJ.com as member of the 24-hour continuous news desk staff.
The Harvard Crimson
Sports ChairServed as co-chair from January 2005 to January 2006, managing staff of five associates and 25 writers for longest continually-publishing college daily. Planned, edited, and proofed weekly 6- to 10-page sports sections covering 41 varsity sports as well as special football and year-in-review sections. Beat writer for Division I-AA football team and general assignment sports reporter from September 2002 to June 2006.
The News Tribune
Reporting internWrote and copy edited for daily sports section. General sports assignment, covering both local and national teams and events, including the Washington Huskies, Seattle Mariners, Tacoma Rainiers and Seafair.