Edward Isarevich

Member story

“The quality of the mentors is really high, and essentially an unlimited number of mentor calls is allowed.”

Edward Isarevich

Founder & CEO · Base 86

United States of America · base86.com ↗ · Nov 2022

Go-to-MarketProduct/Market FitMarketing Automation

The Work

Tell us about what you are currently working on.

I like to think of myself as a servant leader who focuses on product and operations, while also being mindful of team building.

We've been working base86 for a couple of years now.

base86 is a procurement platform for dental practices that allows for easy comparison, shopping, and automation of dental supplies.

Currently, we're focusing on creating additional customer value and maturing the platform functionality so that we can expand to a wider market early next year.

Before

Before you learned about GrowthMentor, how did you deal with the challenges you faced?

I primarily relied on my network of friends and professional colleagues to go to as the first source of information.

The Decision

What ultimately compelled you to sign up for GrowthMentor?

GrowthMentor has better search capabilities and functionality on the self-serve side, and a tactical approach to mentorship, which is what I needed at the time.

Also, the fact that GrowthMentor has a fixed-price model for the coaching sessions, which I think is unique.

Inside the Platform

What's your favorite thing about GrowthMentor?

"The quality of the mentors is really high, and essentially an unlimited number of mentor calls is allowed."

I also love the granularity of the filters by specific toolsets, which really helps unlock some tactical brilliance.

What topics have you mostly discussed with mentors?

Pretty tactical stuff for an early-stage platform. Go-to-market strategy and how to prioritise it, product/market fit, marketing automation, and B2B brand and funnels for a healthtech audience. I've also started using it for sales and fundraising input.

The Breakthrough

Is there a specific session/mentor that stands out in your mind as super helpful?

A session with Jack Gierlich on Understanding Strategic GTM Prioritization.

Jack had the domain expertise and the depth of experience to quickly grasp the issues at hand and break them down into meaningful and actionable advice.

Olha Khlan was another standout. She knows B2B brand messaging and funnels in healthtech, which is exactly our world. And Tristan Gillen helped me get my head around marketing automation.

The Transformation

How has GrowthMentor helped you?

Yes, we were able to gain more confidence on our GTM strategy and start moving in that direction.

In addition, some sessions on marketing automations helped clear the roadblocks on our end to move forward in that direction.

So far I've had few sessions, but based on those sessions I can say that it helped me gain some clarity on Product/Market fit, GTM strategies, and marketing automation.

I am looking forward to using the platform more for team building, executive coaching, and other high level leadership advice.

The Verdict

What three adjectives would you use to describe GrowthMentor?

Open
Supportive
Well-Structured

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