GREX AI
Co-Founder
A growth operating system, run by AI agents. GREX, a growth operating system that enables marketers to identify, prioritise, and execute the most impactful growth experiments. https://grex.ai/
Tristan Gillen
๐ Startup Founder | ๐ฏ Growth Marketer | ๐ CRM Consultant
Lisbon, Portugal (+00:00 UTC) Englishfrom Southampton, United Kingdom
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
17 reviews / 20 sessions
Mon
09
Next availability
Tristan has a great understanding of business context. He is able to quickly evaluate business strategy effectiveness by outlining critical dependencies. He also suggests sequential steps that lead to the desired outcome while calling out potential risks. All of Tristan's suggestions are backed up by his detailed knowledge of systems and processes in connection to the bigger picture. I feel very confident in testing, rolling out, and scaling affiliate channels with Tristanโs advice.
Clemens Deimann
Bio
I've worked with over 50 startups in the last few years in a variety of capacities: as a founder, on the founding team, as a consultant or with my current startup growth marketing agency Growth Division. I have worked with the likes of Startups.com, Seedlegals, Oddbox and Weavr.
Expertise
Building a team
It's difficult to know when to hire full-time, bring in freelancers or try and manage it yourself or with your internal team. Every week I help founders tackle this all-important question. Having growth execution plans and team structure plans for over 30 startups I'm now here to help you!
Go to market strategy
Having helped build and execute on growth strategies for the likes of Startups.com, Weavr, Addland and Libeo I'm now ready to help you build your go-to-marketing strategy. With specific help on: ๐ Go-to-market strategy ๐ฏ Channel selection 12-month ๐ฐ Marketing Budget calculations ๐ 12-month Growth Target Projections
Growth marketing
I run Growth Division, a growth marketing agency that helps startups find and validate channels to market through running growth experiments. I have lots of insights into how to run more effective growth experiments and how to encourage a growth mindset in your startup's team.
Marketing automation
I was a CRM and marketing automation consultant for the best part of 3 years. I've build Martech Stacks and CRM strategies for the likes of Oddbox, SeedLegals and Weavr. If you need advice on: - What CRM to choose - How to better utilise your CRM - How to ensure your team fully use your CRM - How to build better a customer journeys - How to build an integrated Martech Stack
Toolkit
ActiveCampaign
I've built ActiveCampaign set-ups for 6 D2C different businesses, so I can advise you on AC strategies and implementations starting with customer journey mapping, all the way through to automation implementation.
Freshworks
As a CRM consultant, I implemented Freshworks for around 10 different businesses. It's a CRM that competes with Hubspot on features but it can be significantly cheaper that Hubspot, so it's ideal for startups. I now use Freshworks suite at my business (Freshworks CRM, Freshteam, Freshchat).
HubSpot
I implemented and used Hubspot at my own B2B startup a few years ago. Then as a CRM consultant, I implemented Hubspot CRM for a handful of startups including Startups.com and SeedLegals.
Intercom
Having used Intercom with a startup I used to run I fell in love with the tool and have since implemented it in around 5 other startups I've worked with as a consultant including the likes of Oddbox when I was setting up their customer service stack.
Mixpanel
My agency is a Mixpanel certified expert and I have helped implement Mixpanel in a variety of different businesses (mainly app-based businesses). It's my favourite product analytics tool and I can help you define your metric tracking strategy and help guide your set-up on the tool.
Zapier
You can't be a marketing automation consultant without having used Zapier on nearly every project. It's such a fundamental tool in Martech Stack set-ups and many stacks would not be possible without Zapier as the glue.
Industries
Banking
Having grown my own B2B service business from ยฃ0 to ยฃ1m in ARR within 12 months I've got plenty of first-hand experience in growing a B2B business from the ground up. Furthermore, I now work with a large variety of B2B businesses helping them build and execute on their growth strategies. Some notable B2B businesses I've been involved with include Weavr, Startups.com and Seedlegals.
Consulting
I've grown my own digital marketing agency from ยฃ0 to ยฃ1m in ARR within 12 months. Now have an internal team of 10 people and a network of over 60 experts we use.
Mobile Apps
Having built and run a SaaS startup a few years ago I know the ins and outs of building and growing subscription-based businesses. Now I work with the likes of Weavr, Unlock, The UpCo and Libeo to help build and execute on their growth plans.
Experience
Squadra
Fractional CMO | Growth Coach | MentorWe are a collective of seasoned professionals offering on-demand services to startups and scaleups. Whether you need part-time executives, coaching, or mentoring, we're here to help in a fractional manner tailored to your needs. I'm a Fractional CMO offering mentorship and advisory to Founders in the Squadra community.
Growth Squared
Growth Advisor30-day GTM Acceleration Programme for Pre-Seed and Seed Stage Startups. โ A complete go-to-market strategy you can start executing on immediately โ 1:1 sessions with a Growth Advisor โ 1:1 sessions with channel experts โ Access to resources and content that unlock scale for you and your team >>> Apply here >>> https://growthsquared.ai/
Shilling
Investment ScoutFunding for pre-seed and seed startups. Sector agnostic, European focus, up to โฌ1,5M ticket.
The startup journey can be confusing, inefficient, and lonely. We help founders launch and scale startups using education, community, and tools to surround them with brilliant, connected peers who understand pains and solve problems together. I specifically advise startup founders on: ๐ Go-to-market strategy ๐ Growth target setting ๐ฏ Growth Experiments ๐ค Customer acquisition
B2BB2C
Breezy is a Martech tool that helps businesses find prospective partners using competitor and keyword inputs. I've helped build and execute on the go-to-market strategy for the start-up. Working with them since before their product launched in the market I've been involved with ensuring we hit monthly lead generation targets as well as the implementation of product related growth tactics.
B2BMarTech
Growth Division finds scalable channels to market for startups by identifying the highest impact channels to market, building the startup's growth stack and putting together a team of specialist experts to execute growth experiments in those channels. We've worked with: SeedLegals, Startups.com, Weavr, Oddbox, Addland, The UpCo and many more of the UK and Europe's fastest growing startups ๐
I work with companies to help them scale their revenues by optimising and automating their Sales and Marketing Processes. In practice I work on: - CRM design & implementation - Sales & Marketing Stack Design - Marketing automation - Marketing messaging optimisation - Increasing customer engagement & onboarding conversions - Email and sales campaign management
B2BDigital AgenciesB2C
Growth DAO
Founding MemberA Web3 Venture Building Ecosystem. Weโre building a decentralised organisation to scale Web3 startups by providing funding and growth experts. Find out more here: https://linktr.ee/growthdao
Breezy
Growth AdvisorWe remove the hassle from finding prospects, so you can focus on generating successful partnerships We distilled our vast experience finding relevant partners into the most tailored discovery solution ever built. We donโt source partners from just one network because they could be anywhere. We search the whole web. From traditional affiliates to influencers to complimentary businesses, we uncover relevant partners of all shapes and sizes.
Alpaca Coffee
Growth AdvisorAlpaca Coffee is on a mission to make coffee better for everyone. The people who farm it, roast it, pack it, buy it. 100% plastic-free and compostable packaging. I'm advising Alpaca Coffee on key Growth Strategies to grow both the B2B and B2C side of the business.
Thought&Function
Strategic AdvisorT&F bring startup ideas to life by producing custom software products. Advising the Thought&Function team on growth strategies, sales processes and operational structures. Holding the team to account growth targets and objectives.
A beautiful, modern co-working and private office space in central Budapest with views across the city from the terrace. ๐ A quiet, focused workplace to enable productivity โ๏ธ FREE speciality coffee every day of the week ๐ค Meet new and interesting people ๐ Fully-secured with sensors in all rooms ๐ท Views across Budapest from the terrace ๐ป Drinks in the evening and FREE beers on Fridays
Real Estate
Helping lead the growth team at Bippit, a financial wellbeing startup that gives employees access to an expert financial wellbeing solution so they can wipe out their money worries and get on with their jobs.
B2B
Invigorate Platform
Growth MarketerInvigorate is a network of serial entrepreneurs, high growth business execs and experienced startup experts helping ambitious businesses succeed. These experienced professionals have helped accelerate ambitious businesses in the areas they need it most, working with them on a flexible basis that worked for their budget and timescales. And as a result have grown quicker, prioritised efforts and saved months of wasted time. Get in touch or find out more visit https://www.invigorateplatform.com/
VestiPOS
Head Of Business DevelopmentDriving business opportunities and growth for VestiPOS, the UK's best point of sale system for growing businesses. โข Develop new sales processes through entire depth of the sales funnel โข Create sales resources and messaging โข Optimise customer on-boarding process โข Build relationships with customers and help manage support through a ticketing system, included learning and using SQL to troubleshoot issues.
Ordoo was a mobile pre-order and payment app that allowed people to order ahead at their favourite food and drink venues so they could beat the queue and earn loyalty rewards.
Costa Coffee & Pitstop, Bath
SupervisorMaintain the ethos of friendly, efficient and enthusiastic service promoting the product and upselling. Retail area based on campus, working in both Costa and Pitstop. Supervisor position at Costa increases my responsibilities as I lead the team who I am working with, delighting duties and ensuring a top level quality of service. Additional duties include closing Costa to a high standard, so it is ready for the next days service and cashing up the tills.
Tech Data UK
Business Intelligence Executiveโข Support sales leaders to drive depth and breadth in their customer base through developing reports, intelligence gathering and customer data maintenance. โข Devise innovative BI processes to advance the businessโ knowledge of its customers and update and validate the data in the CRM system.
My best written content
- https://www.startups.com/library/expert-advice/growth-stack-for-startups
- https://www.maddyness.com/uk/2022/02/10/3-reasons-why-startups-fail-to-grow/
- https://dffrnt.so/how-to-choose-which-channels-to-market-your-startup-should-use/
- https://startupsoflondon.com/how-to-build-and-execute-your-go-to-market-strategy/
- https://www.youngupstarts.com/2021/05/26/how-to-build-a-customer-journey-for-your-startup/