Olha Khlan

Hey there! Here's some info to get to know me and see how I can be of help. 😌 As a person, I stand for meaningful communication and mutual understanding, as a marketer, I stand for delivering product value in the way that appeals to the audience most. I never forget that audience is people who need their problems solved before all things. Based on that, I design brand and marketing strategies and build processes to execute them in an efficient way. My superpower is a combo of analytical and creative approach put to action. I have experience of boldly testing markets and hypotheses, owning cross-team marketing campaigns, and building multi-channel funnels from scratch. I trust data and numbers as much as I trust human empathy and marketing intuition. My background as a journalist and content creator allows me to find the right angle to talk about products which I believe in, and I work for such products only. Resonating with the solution I’m marketing is my key professional value. Regarding the rest, I’m pretty flexible.

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  Branding

  I've designed and owned brand strategies for both B2B and B2C brands and I can help you rather identify the starting point or orchestrate the whole process depending on your business goals.

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  Content marketing

  I have experience in building content marketing funnels for lead generation and customer retention. I've worked with various content formats and types including articles, webinars, videos, and ebooks.

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  Copywriting

  I have over 10 years of experience in copywriting and creative writing and have developed my owns strategies to overcome a writer's block and generate new ideas.

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  Email marketing

  I've designed hypotheses and built sequences for new and non-paid users that increased conversion to payment by 30%. I always try to find a balance between giving value and driving purchase and creating email campaigns that build relationships as much as they sell.

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  Product marketing

  My product marketing expertise includes market mapping, product positioning, developing customer persona and JTBD framework, as well as designing appealing product messaging.

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  Public relations

  I have experience in building PR strategies and external product positioning. As a former journalist myself, I know how to find angles that resonate with media's audience.

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  Social media

  I've worked with social media for maintaining strong brand image, building relationships with audience, and driving leads to website. I'll be happy to share social media best practices and discuss which content formats are most relevant for different industries.

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  Ahrefs

  8 years of experience

  I've used Ahrefs for aligning content and SEO strategy and analyze overall content performance. The tool gives useful insights on content optimization tactics, however, the interface looks a bit outdated.

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  Google Analytics

  9 years of experience

  It's a basis for every marketer. I'm using it to get insights on traffic sources, behavioral metrics, conversions, and audience specifics. It helps find correlations that drive changes in marketing strategy.

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  Hootsuite

  6 years of experience

  I've used Hootsuite for monitoring brand mentions and analysing the overall social media performance of brand's pages. I really like their social listening tool.

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  Hotjar

  7 years of experience

  Hotjar is a treasure for product marketers who need to better understand users' behavior and preferences. I'm using this tools when I'm analysing a landing page performance and find insights for testing new hypotheses or when I need to collect some feedback from users regarding blog content.

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  Hubspot

  2 years of experience

  Having used HubSpot as a basis for sales and marketing collaboration, I can guide you through the main points and help you set up the key workflows that will automate communications and analytics for you.

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  Mailchimp

  7 years of experience

  I used Mailchimp for promotional email campaigns and to warm up leads after online events. Also, I've used it for blog digests and integrations with Facebook lead forms.

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  Zapier

  7 years of experience

  I've created automations for building content funnels, collecting registrations to virtual events, demo requests, and working with pop up elements on websites.

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  Health Care

  I'm helping companies to digitalize processes across the health care industry and let practitioners focus on their patients instead of paperwork. I've built content marketing funnels and brand narratives for mental health strartup Calmerry and currently I'm investing my time and expertise into a dental supply chain optimization platform.

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  Social Media Management

  I've been a part of PromoRepublic — a company that helps franchise and multi-location businesses build their local social media presence through seamless process automation.