Member story
“GrowthMentor sounded too good to be true and I needed to see if it would actually work in helping us get to answers of complex questions faster. Suffice to say it exceeded expectations.”
Robert Van Den Bergh
Co-Founder · Channel
United Kingdom · usechannel.com ↗ · Nov 2022
The Work
Tell us about what you are currently working on.
We're gearing up for the launch of V1 of Channel. I am in charge of keeping our waiting list engaged and growing it, while also working on longer-term marketing strategies.
At Channel, we are making data insights accessible to everyone in companies.
Before
Before you learned about GrowthMentor, how did you deal with the challenges you faced?
I would use personal advisors that I'd built relationships with over the last 5 years or get searching on Google to try and get clarity and answers.
The Decision
What ultimately compelled you to sign up for GrowthMentor?
GrowthMentor sounded too good to be true (getting access to domain experts without needing to go through the process of reaching out cold and trying to figure out if they are going to charge you) and I needed to see if it would actually work in helping us get to answers of complex questions faster. Suffice to say it exceeded expectations and I've since recommended it to 3 businesses.
Inside the Platform
What's your favorite thing about GrowthMentor?
Ease of access to experts
What topics have you mostly discussed with mentors?
A real mix as we got Channel ready to launch. Growing and keeping our waiting list engaged, our broader marketing strategy, and what to look for when making our first content and marketing hire. Because we're early stage, a lot of it was high-level strategy rather than fine-tuning one specific thing.
The Breakthrough
Is there a specific session/mentor that stands out in your mind as super helpful?
Honestly, I've spoken to over 20 mentors since signing up and every one of them gave me something useful, so it's hard to single out just one. If I had to, my session with Mile Zivkovic stood out. I came in to work out what to look for in our first content and marketing hire, and within 30 minutes I knew I was talking to a real content marketing expert. I booked him again straight after.
The Transformation
How has GrowthMentor helped you?
There have been lots of insights that have resulted in action but they're difficult to quantify because we're an early stage business and the advice is usually around strategy or high level plans rather than optimisation of a really specific thing.
The Verdict
What three adjectives would you use to describe GrowthMentor?
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