Peter Antonov

Member story

“Everyone is so different and unique from one another. That is my oxygen in order to solve problems.”

Peter Antonov

Founder · Shopmywork

United States of America · shopmywork.com ↗ · Sep 2021

PMFProduct StrategyGrowth

The Work

Tell us about what you are currently working on.

Shopmywork.com allows Coaches, Consultants and Freelancers to build a simple page where they can list all their products and services and start increasing their sales. It's fast and free.

Before

Before you learned about GrowthMentor, how did you deal with the challenges you faced?

Just searching for information on Google or Youtube, occasionally doing consultations on other platforms, asking on Upwork, or most often just taking action and learn from experiments.

The Decision

What ultimately compelled you to sign up for GrowthMentor?

"I was already paying for individual calls using a different platform but the mentors' selection there wasn't curated and many of them weren't available while at the same time it was way too pricey. Growth Mentor seemed like the natural next step."

Inside the Platform

What's your favorite thing about GrowthMentor?

The unique character of each individual mentor (and mentee for that matter). I've never watched the Avengers but if I did that's probably how I would describe the GM community. Everyone is so different and unique from one another. People from different countries and continents with different experiences and personalities. That is my oxygen in order to solve problems.

What topics have you mostly discussed with mentors?

So much, because I throw everything at it. Our product and UX, how to position and message it, branding and even our name, growth and user activation, and the analytics to measure it all. Being early and pre-PMF, most of it came back to one question: how do I get people to see the value faster.

The Breakthrough

Is there a specific session/mentor that stands out in your mind as super helpful?

Honestly it feels unfair to pick just one, but a few I keep going back to. Necca Sampson is incredible on copywriting and positioning. I came out of one call with over 20 action steps and a much clearer way to talk about my product. Margarita Loktionova knows content marketing inside out and helped me figure out how to communicate our value proposition. And Barbara Stewart gave me CX ideas for the user journey I'd never have thought of myself, some as small as wording, some properly creative.

The Transformation

How has GrowthMentor helped you?

We're currently in the PMF stage so my results would look more subtle from the outside compared to say a post-Series A company but GM calls have been extremely helpful in adapting my product and growth strategies for sure.

The Verdict

What three adjectives would you use to describe GrowthMentor?

diverse
available
quality

Your turn

The next story could be yours.

Find the mentor who's already solved what you're facing.