All mentors

Margarita Loktionova

Content Marketing Lead at @Semrush 🚀 | 7+ Years in Content & SEO | B2B & SaaS Marketing

Barcelona, Spain (+01:00 UTC) English, Russian, Spanishfrom Moscow, Russian Federation
Usually responds in 3 hours
$70 / hour
Price per hour
15 min30 min60 min
Time Blocks Available
4.99
41 reviews / 56 sessions
Wed
21
Next availability

Bio

Hey! Here's what I can help you with: - Content marketing - Storytelling - SEO - Product marketing - Website optimization - Overall marketing and campaign strategy Here are some examples of how I helped other companies in the past: - Launched a content marketing strategy for a tech company, which helped increase the organic traffic by 83%, product sign-ups coming from organic content - by 47%, sales generated by organic content - by 30%. - Launched a content marketing strategy for a startup from scratch (twice). - Created a piece of gated content with a projected ROI of over 10,000%. - Reached a 700% increase in organic traffic thanks to the blog. - Set up the analytics system for a startup - from scratch. - Conducted buyer persona analysis and identified a communication angle that became the brand identity of the company. - Executed hundreds of marketing campaigns and content projects (80% of which had a budget of less than $1000).

Expertise

  • Content marketing

    Content marketing is my super power. With experience in B2B and B2C companies, I can help you launch and grow your content marketing strategy and dive deeper into tactics to make sure your content resonates with your buyer personas and their stage of the buyer journey, converts and drives organic traffic. Details: content marketing strategy, buyer personas, storytelling, lead gen, production (gated content, podcasts, video, blogs), and promotion.

  • Conversion rate optimisation

    Please feel free to reach out to discuss the best strategies for optimizing your landing pages. ads, emails, and tactics for using the optimization tools (Google Optimize, Optimizely, etc.)

  • Email marketing

    Looking to deliver your content and product in the most efficient way and grow your email list? Let’s talk email marketing, which remains one of the most efficient owned communication channels - especially in B2B! Details: Email optimization, B2B email marketing, nurture workflows, A/B tests

  • Link building

    I have over 5 years of experience driving backlinks for B2B and B2C companies and will be thrilled to help you create an effective strategy for getting high-quality links to your website.

  • Marketing automation

    I’m here to help you create automated nurture workflows to design a holistic experience that will move your leads from point A to point B. Details: HubSpot, Eloqua - nurture workflows

  • SEO

    Content marketing and SEO go together. Let’s discuss the way you can create content and content hubs to drive organic traffic. I can help you with the following: SEO strategy, keyword research, on-page and off-page SEO, link building, SEO content hubs

Toolkit

  • Ahrefs logo

    Ahrefs

    Experienced user. Ahrefs is a great tool for keyword research, link building, competitive research, SEO strategy optimization and generation of content ideas.

  • Google Analytics logo

    Google Analytics

    Experienced user, passed the GA individual certification course. I have experience setting GA from scratch. I can help you with GA audit and getting the most out of the reports.

  • Looker Studio (Google Data Studio) logo

    Looker Studio (Google Data Studio)

    I have experience creating multiple dashboards based on the GA data for company’s website reporting. What’s key? Finding the right data to tell the story.

  • HubSpot logo

    HubSpot

    I’m a big fan of the nurture workflows in HubSpot and will be happy to help me set up yours. Hubspot certified user. In addition, I’m a pro user of Eloqua (by Oracle)

  • Semrush logo

    Semrush

    Advanced user, currently (literally) working at SEMrush and using the tool every day - keyword research, website audit, topic research, content audit, backlinks, competitor research

Experience

  • SEMrush

    Content Marketing Lead
    •semrush.com

    Leading all content marketing and editorial activities, including content strategy, SEO, and content production (blogs, thought leadership, research, lead gen content, video, landing pages, case studies, etc.). Responsible for optimizing content performance across multiple channels and launching global thought leadership campaigns. - Built an annual content plan (calendar) and grew organic traffic by 83% by producing new content and updating old pages after content audits. - Reshaped the content mapping strategy and aligned it with the buyer's journey, increasing the number of product sign-ups coming from organic content by 47% and generating over 20,000 leads coming from new types of gated content. - Initiated and led a customer development process (qualitative and quantitative research) to design a new, customer-centric content strategy, shift the product positioning, re-evaluate buyer personas and build a new approach to sales enablement content.

    SaaSB2B

  • Refinitiv (ex. Financial & Risk by Thomson Reuters)

    Marketing Manager
    •refinitiv.com/en

    I am responsible for marketing planning and activation of various projects within the I&A segment. This includes mapping and executing the marketing strategy, content marketing, campaign management (automation workflows, social, content marketing), contributing to the SEO strategy. I am also managing the entire production and promotion cycle of the Refinitiv Sustainability Perspectives podcast.

    SaaSB2B

  • Bigle Legal

    Digital Marketing Manager
    •biglelegal.com/

    Bigle Legal is one of the most prominent Spanish B2B SaaS startups, selling legaltech solutions to local and international companies. I designed the entire content marketing strategy, launched the blog, social media, set up the core email automation workflows & established multiple influencer collaborations

    SaaSB2B

  • Rentivo

    Inbound Marketing Manager
    •rentivo.com/

    I was responsible for the entire set of inbound marketing activities, including content marketing, SEO, social media, as well as PPC. I managed to contribute to a >700% website traffic increase over the past 1,5 years, where a substantial part belonged to the content marketing projects and influencer campaigns. Including the B2C product - https://www.eatsandretreats.com/

    B2BB2C

  • HAVAS Digital

    Special media (creative) projects manager
    •havas.com/

    I was leading two major clients - LG Electronics and O’STIN, which involved project management, client communication, generation of creative ideas, analytics, and management of content creators.

    Digital AgenciesB2C

  • Paper Planes Agency

    Digital Project Manager
    •paper-planes.ru/

    I was leading over 7 projects for B2C (mostly FMCG) - social media project management and media strategy.

    Digital AgenciesB2C

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