Member story
“My career has grown exponentially and transformed significantly.”
Kadijat Okeowo
Growth and Product Marketing Manager · vidIQ
Nigeria · LinkedIn ↗ · Apr 2023
The Work
Tell us about what you are currently working on.
I am a growth and product marketing professional with experience working with early-stage to Series A startups.
I am currently working as a mobile app marketing lead helping app-based products grow across several markets.
Before
Before you learned about GrowthMentor, how did you deal with the challenges you faced?
In the past, I would seek help from friends, conduct Google searches, and try to navigate on my own, but often struggled to find success.
The Decision
What ultimately compelled you to sign up for GrowthMentor?
I desired connections with individuals who have experience working with growth and product marketing professionals.
Inside the Platform
What's your favorite thing about GrowthMentor?
Having the opportunity to consult with experienced professionals and promptly receive solutions to my concerns has been invaluable.
What topics have you mostly discussed with mentors?
Mostly growth marketing, performance marketing, and the numbers side, things like KPIs and unit economics. A lot of my sessions were also about specific moments in my career, like working through a marketing case study for a job, building a growth model for a fintech app, and finding my feet in a new role as a mobile app marketer.
The Breakthrough
Is there a specific session/mentor that stands out in your mind as super helpful?
A few helped at exactly the right moment. Margherita Morra was the absolute best with a marketing case study I was working on. She was patient and kind, and she clearly knew her craft. Div Manickam walked me through everything I needed to succeed when I was interviewing for a product marketing role. And once I was in a new role as a mobile app marketer, Paulina Szymanska gave me the insights I needed to find my footing.
The Transformation
How has GrowthMentor helped you?
Indeed, I successfully developed a marketing plan and strategy that earned me recognition in my workplace.
My career has grown exponentially and transformed significantly.
The Verdict
What three adjectives would you use to describe GrowthMentor?
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