Div Manickam

Mentor ~ Career | Leadership | Product Marketing

San Francisco, United States (-08:00 UTC) Englishfrom San Francisco, United States
Usually responds in 4 hours
Free
Price per hour
Not available
Time Blocks Available
4.93
11 reviews / 21 sessions
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-
Next availability
Not available in the next 30 days

Div shared a lot of her resources which were super useful and she patiently answered all of my questions. Her suggestions were helpful and gave me an idea of where I need to start.

Swaathishree Sridhar

Did one session with Div so far and she was super supportive, knowledgable and had many great suggestions for me to run with. I'm looking forward to continued sessions with her and highly recommend her!

Michelle Oviedo

As a product marketer, I had a fantastic conversation and connection with Div. She listened to me patiently, offered valuable guidance, made me feel understood, and shared some excellent resources too. I highly recommend reaching out and connecting with her.

Mariana Racasan

Bio

I am a neurodivine, creative and mindful soul. From India, Saudi Arabia to the United States, my education and career is woven from human•kind connection. 🌿 Work & Life We do our best work when we are our true authentic selves. • CEO Mindset (Curiosity, Empathy, Open): I lead with curiosity, empathy, and open to new perspectives. • I thrive at the intersection of Product, Marketing & Design in B2B SaaS - Data, Analytics, and AI. 🤝 Community I mentor and serve as a mirror to show their resilience. • Educator: 7x Top 100 Product Marketing Leader (Product Marketing Alliance); custom PMM & AI workshops for B2B enterprises. • Mentor: 2026 World’s Most Influential Mentor (ADPList), serving 30+ countries. • Mindfulness: 2025 Thinkers360 Global Influencer on Mental Health and Change Management; host weekly mindful motivation practices on InsightTimer and IAmRemarkable workshops monthly on the 21st. Let’s create something that matters and resonates.

Expertise


  • Building a team

    5+years leading mindful teams and fostering a work environment where everyone's voice is heard. - Less is More: GROW and personal OKRs for success - Authentic Leadership - Mindfulness and Essentialism

  • Mindset coaching

    Finding a Growth Mindset in Leadership, Teams and Organizations: Why do we get excited about some opportunities, and other times we look for a place to hide? https://divmanickam.substack.com/s/authentic-leadership

  • Product launches

    1. Portfolio Roadmap Prioritization: Lessons learnt on the how, when and where to bring prioritization for the portfolio roadmap with RICE scoring, team capacity and RAPID. 2. Mastering the art and science of Product Marketing: Finding the true essence of Product Marketing. Ingredients for PMM recipe: messaging and positioning, buyer persona, product and solution launch, market and competitive intelligence.

  • Product marketing

    Div Manickam has led 10+years of product marketing efforts in startups and Fortune 500 technology companies. She was also recognized as one of the top 100 Product Marketing Influencers (2019-2021) by Product Marketing Alliance for redefining standards, helping shape the evolution of PMM, and elevating awareness among the C-suite. https://divmanickam.substack.com/s/product-marketing

  • Remote work

    Mindfulness at Work: Start today with one mindful moment How do we cultivate and foster Mindfulness at work, one day at a time? https://divmanickam.substack.com/s/mindfulness-and-essentialism

Toolkit


  • Asana logo

    Asana

    Integrated marketing campaigns across product, marketing and sales. This includes teams across brand, website and design, demand generation, content marketing, product marketing, product management, inside sales and more.

  • Tableau logo

    Tableau

    Business Intelligence Dashboards - Analytics and Insights across target segments. Customer Insights and Dynamic Nurture Email Campaigns helped boost customer acquisition and growth

Industries


  • Information Technology

    SaaS B2B companies - Dell Boomi, GoodData (5+ years of experience working in SaaS and B2B industries on product marketing Technical Product Marketing -> Director of Product Marketing

  • Enterprise Software

    B2B Fortune 500 companies and startups - 10+ years of experience working in SaaS and B2B industries on product marketing and product management Technical Product Marketing -> Director of Product Marketing

Experience

  • Product Marketing Alliance

    Product Marketing Leader | Expert in Residence

    7x Top 100 Product Marketing Influencer (2019 - 2025): Recognized for industry leadership and contributions to the PMM community. - Teach Product Marketing (1K+ practitioners) core, masters and leadership, leveraging industry best practices and PMM frameworks. - Custom Enterprise workshops for F500 B2B organizations (Technology SaaS, Financial Services, Healthcare, and Education), driving alignment across Product, Sales, and Marketing teams. - Agentic AI: Architect custom PMM agents in Gemini Enterprise, Claude, and MS Copilot to automate GTM workflows, persona research, messaging, pricing, and competitive intelligence.

  • adplist.org

    Mentor (Product, Marketing, Design)

    Top 100 Mentor for professionals and leaders in Product, Marketing & Design - Product Marketing: Messaging, Narrative, GTM, Launch, and Sales Enablement - Career Growth: Resume reviews, mock interviews, and personal OKRs - Mindful Leadership: Leading teams and community with work-life harmony

  • nowhere Div

    Mentor
    •bit.ly/mentor-div

    - Empower folks to be their authentic selves, achieve personal and professional career growth. (300+) - Teach students globally on product marketing frameworks with Product Marketing Alliance (700+) - Foster wellbeing and self-confidence with mindful motivation on InsightTimer and IAmRemarkable workshops to celebrate achievements and overcome imposter syndrome (100+)

    EducationPersonal DevelopmentEdTeche-learningCorporate TrainingContinuing Education
  • Celigo

    Director Product Marketing - Data Integration
    •celigo.com

    - Led GTM with a 20% increase in product adoption in 6 months with a compelling narrative for CDO/CDAO, data architects and business analysts. - Created a product advisory council of 12 customers and partners, and engaged with Gartner and Forrester analysts, influencing product roadmap, messaging, pricing and feature prioritization.

    Data IntegrationBusiness Information SystemsInformation Technology
  • Lenovo

    Director WW Services Marketing and Portfolio Management

    • Empower a mindful, global team (25 folks in 10 countries – NA, EMEA, LA, AP) of product marketing and product management for SSG, Infrastructure Services: Professional Services, Managed Services, TruScale, Maintenance and Support. • Led the unified messaging and positioning for Infrastructure Services Lifecycle from concept to content to enablement. • Established team charter, role clarity with OKRs and values, and mindfulness practices to support the team in current challenging times.

  • Dell Boomi

    Director Product Marketing

    Director Portfolio Messaging (Product, Industry and Solutions) Led a team and grew from 4 to 12 in 18 months, driven by OKRs and values. • Unified Platform messaging (Integration, Data catalog and prep, Master data, B2B/EDI, APIM, Flow) and buyer persona mapping. Public speaker for product launches at conferences, analyst and media engagements. • Accelerated momentum in industries (Retail | Healthcare | HigherEd | Manufacturing | Federal | State and Local) and expansion to new markets (IoT, Blockchain, Edge, Voice) Sr. Product Marketing Manager - API Management and Flow • Led product adoption with messaging across website and marketing assets and our first hackathon and conference presence.

    SaaSB2B
  • GoodData

    Technical Product Marketing Manager

    • Developed demos, collateral and training to close $1M+ accounts and boost partnerships • Enabled global salesforce with GoodData's platform training and self-service dev portal • Evangelized via analyst briefings (Gartner MQ BI Analytics and Forrester Cloud BI wave)

    SaaSB2B
  • UBM Technology Group (Informa Tech)

    Business Intelligence Analyst | Sales Enablement Manager

    Business Intelligence Analyst • Spearheaded Data warehouse initiative to unify 13 disparate data sources in 6 months to boost customer engagement via behavior-based marketing (500K USD in annual savings) • Launched pilot programs with dynamic campaigns with 25% uplift in conversions Sales Enablement Manager • Accelerated sales pipeline with executive presentations for sales & customer communications and email prospecting campaigns • Streamlined the design and delivery process for sales collateral; managed brand consistency and reduced by 40% event costs

    B2B
  • Applied Materials

    Marketing Communications

    • Launched the global resource portal with over 130% user engagement in 6 months • Increased quality leads by 35%, reduced collateral distribution costs by 5x • Analyzed competitor messaging in wafer/cell manufacturing with content localization (China, Taiwan) and branding of website and marketing assets

    B2B
  • Panasonic

    Marketing, Partner Alliances & Developer Programs

    • Launched the PSDN partner web portal (Panasonic Solution Developer Network) from inception, including competitive/market analysis, website wireframes and marketing assets

    B2B
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