“I think it saved me weeks of frustration.”
Jurjen Nouhet
Growth Marketer · All Your BI
Netherlands · allyourbi.nl ↗ · Aug 2022
01 · The Work
Tell us about what you are currently working on.
I am scaling-up a business intelligence agency with the founders, and I am in charge of the marketing.
At the moment we are repositioning our overall brand, drafting the narrative, building our employer brand, scaling the recruitment engine, building a new website and starting our community of data professionals.
As a growth marketeer, my role is to lead this whole process, deliver projects while hitting our growth targets.
02 · Before
Before you learned about GrowthMentor, how did you deal with the challenges you faced?
Before using GrowthMentor I was trying to build my own mastermind group of agency marketers by contacting professionals on LinkedIn to see if they were open for a chat.
I did this because online courses weren't good enough. Even courses from CXL for example.
03 · The Decision
What ultimately compelled you to sign up for GrowthMentor?
I signed up because I saw that there were some really experienced marketers and founders on the platform. That was what I was looking for.
04 · Inside the Platform
What's your favorite thing about GrowthMentor?
While scaling our agency I have a lot of challenges I face for the first time.
GM gives me access to professionals that know all about those challenges.
Within a week or two a call is set-up and I have insights no online course can give me.
What topics have you mostly discussed with mentors?
Scaling the agency, so a real range: our brand positioning and narrative, our employer brand and recruitment, building our content team, and the marketing-lead role itself. Mostly things I was hitting for the first time.
05 · The Breakthrough
Is there a specific session/mentor that stands out in your mind as super helpful?
My last call with Sabina Novruzova stuck with me. I went in stuck on our employer brand narrative and left with my thinking completely turned around. Tina Louise was great on brand positioning, which is a big focus for us right now. And Augusto Rozo gave me a piece of advice I implemented the same day that delivered exactly the result he said it would.
06 · The Transformation
How has GrowthMentor helped you?
For most of the calls I found out that we were on the right track and the mentors confirmed that our course was the right one.
On my last call I was stuck on the narrative of our employer brand.
After the call my perspective was turned around 180 degrees, I turned the whole thing around and made a lot of progress.
I think it saved me weeks of frustration.
It helps me find solutions on projects I don't have much experience with.
07 · The Verdict
What three adjectives would you use to describe GrowthMentor?
The next story could be yours.
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