I am looking after the digital growth of two businesses in the IT training space: one in B2B, one in B2C.

On one end we serve all the top 500 companies in Australia for all their training and certification needs (think AWS, Azure certifications) with a revenue of $40m/year, and on the other end, we cater to the public at large trying to break into tech with short courses through a startup doing $2m revenue a year.

It might sound strange, but sometimes your questions are so specific to your own use-case that you simply can't google them. You need to talk to someone. At the beginning of 2020, I decided to up my game and start engaging with real pros in the space to see how they would deal with the situations I am facing. I joined in January and still actively do sessions.

Every single one of the mentors is incredibly friendly and patient. I am always nervous to just waste their valuable time, but they are always listening with sincere interest.

I had several calls with David Kelly who is an outstanding guy.