Sohaib Ahmed

Member story

“I have successfully raised VC investment since joining, so the sessions with Gus and Harri were helpful.”

Sohaib Ahmed

Solo Founder · &facts

United Kingdom · andfacts.com ↗ · May 2023

Product ValidationMarketingGrowth

The Work

Tell us about what you are currently working on.

I am a solo-founder of a VC-backed B2B SaaS.

&facts is a real-time market insights platform for eCommerce brands. Our platform uses billions of real-world consumer signals to provide real-time market insights in minutes.

We empower brands to make informed decisions without relying on biased surveys and costly trial-and-error.

Before

Before you learned about GrowthMentor, how did you deal with the challenges you faced?

I would read try to find experts in certain fields and read their blogs, or speak to other founders who would have gone through similar challenges to me.

The Decision

What ultimately compelled you to sign up for GrowthMentor?

GrowthMentor was considerably more affordable and a greater variety and number of mentors were available. Overall, GrowthMentor seemed a lot more accessible.

Inside the Platform

What's your favorite thing about GrowthMentor?

The range of expertise available on GrowthMentor is amazing.

For me, there is everything from B2B SaaS to DTC. I have gotten to speak to some amazing leaders at large CPG Brands which I would have never gotten the opportunity to do so otherwise.

What topics have you mostly discussed with mentors?

Mostly product validation, marketing, and growth, but the most useful conversations were the ones tied to fundraising and getting our positioning right for the CPG and DTC space we sell into.

The Breakthrough

Is there a specific session/mentor that stands out in your mind as super helpful?

My session with Daphne Tideman was really valuable. She knew the space well and offered incredible insights from a potential buyer's perspective. Margherita Morra was another one. She has serious depth in CPG and eCommerce, and within 30 minutes we'd identified several things I should focus on across product and marketing.

The Transformation

How has GrowthMentor helped you?

The learnings have gone into how I think about my product, I have successfully raised VC investment since joining, so the sessions with Gus and Harri were helpful, and now actioning some of the insights I got on growth marketing.

It has been valuable to bounce ideas off people experienced in their field to gain validation and ensure I am on the right path.

The Verdict

What three adjectives would you use to describe GrowthMentor?

Accessible
valuable
friendly

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