Member story
“GrowthMentor doesn't market it as much but they actively make introductions and open up doors for you.”
Khushi Lunkad
Marketer · Toption & Streamline
India · toption.org ↗ · Jul 2022
The Work
Tell us about you and what you are working on now?
Full stack growth marketer for SaaS and DTC startups. I work full-time for Streamline and consult part-time for cool startups around the world.
Before
Where did you go for advice before finding GrowthMentor?
I'd try to figure things out on my own or ask in free online communities. I had completed over 60 online courses and earned a marketing major at this point. Obviously, a lot of my questions went unread or remained unsolved.
The Decision
Why did you signup to GrowthMentor?
It's a smarter way to grow. I am usually the only one leading growth and learning things on my own would really stunt my career growth.
I'd pay twice the money in a heartbeat because GM is a shortcut to an improved skillset, a wider high-quality network and a better career.
Inside the Platform
What do you enjoy most about being a member?
The networking opportunity is wild! GrowthMentor doesn't market it as much but they actively make introductions and open up doors for you.
What topics have you mostly discussed with mentors?
All over the place, because I lead growth solo and need to be good at a bit of everything. Copywriting and email marketing, UX, CRO, SEO, choosing a martech stack, and budgeting for growth. A few were more personal too, like career counselling and mindset.
The Breakthrough
Any mentors stick out in your mind as all-stars?
Honestly it's hard to pick because every session helped, but a few shaped things for me the most. Elijah Toh spent 90 minutes mapping out my career, which roles to chase and the fastest way to grow, and even offered to introduce me to companies I wanted to work for. Matej Kukucka went through my resume line by line and rebuilt it with me, which fed straight into those job offers. And Günter Richter brought a perspective I hadn't considered on something pretty personal, I actually archived my help request after talking to him.
The Transformation
How has GrowthMentor helped you?
I am usually the only one running growth. When I have blockers or any doubts, I simply DM some of the mentors on the platform and get actionable advice. It directly impacts my performance at work.
Yes, I joined Growth Mentor shortly after graduation. I made the decision to share my résumé with a few mentors and solicit input. I iterated based on their feedback and had a conversion rate of over 85% to every job I applied to. Not just interview calls but actual job offers!! All hiring managers were blown away by the resume. Especially during Covid when when getting job is quite difficult.
Growth Mentor is like cheating your way into growth. It's pretty wild!
The Verdict
Describe GM in 3 words…
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