Member story
“There's a big bridge between theory and practice.”
The Work
Tell us about what you are currently working on.
I'm CMO at V2Cloud, a cloud computing platform. I lead our growth marketing across SEO, content, pricing strategy, and acquisition channels.
A lot of my focus is on simplifying our messaging since we have a really tech-savvy product, and on getting outside-the-box growth ideas that you can't find in articles.
Before
Before you learned about GrowthMentor, how did you deal with the challenges you faced?
Before joining GrowthMentor, my plan was to manually select people on LinkedIn that had great profiles and reach out to them cold. That was working, but slowly and inefficiently.
I'd also been doing the usual: blog posts, articles, eLearning, HubSpot classes. All useful for theory, but you need something to push forward.
The Decision
What ultimately compelled you to sign up for GrowthMentor?
I think that mentoring is an elementary part of the growth process, whether it's personal or professional. And what I love about GrowthMentor is how easy it is to connect with multiple mentors. Working with only one mentor is a great technique, but when you're a growth marketer like me and you want to learn, there's a big bridge between theory and practice.
This is why I think GrowthMentor is a perfect tool for me. Because I'm able to select anything that relates to my field and just go for it. And it's not just about looking for an answer on what I'm doing. I'm also looking to get a different point of view and to see if there is anything that I'm doing wrong or if there's a red flag I need to watch for.
Inside the Platform
What's your favorite thing about GrowthMentor?
GrowthMentor is really a value-packed tool. It's a great tool to get started but also to learn some little tweaks to kick start growth. I've been doing SEO for a year and a half and the more I speak with mentors about SEO, the more insight I get. I'm also getting outside of the box ideas that I can't really find in articles.
What topics have you mostly discussed with mentors?
SEO and link building, growth marketing tactics, pricing insights, and product messaging.
The Breakthrough
Is there a specific session/mentor that stands out in your mind as super helpful?
With Dave Schneider, we spoke about link building. All of the articles I was reading were like, "Yeah, the best way to do link building is just to do outreach, manually outreach people." And I don't know if you've tried that, but it's really kind of hard. He was able to give me additional examples like creating a scholarship or doing guest blogging.
I was already thinking about doing guest blogging, but it's really nice to hear someone echo your thoughts. Especially someone that one day was in the same shoes as you and that knows your struggle and knows what you're going through.
The Transformation
How has GrowthMentor helped you?
The best way I was able to use GrowthMentor is by getting help to simplify our product. We have a really tech savvy product. And by jumping on calls with various growth mentors, I learned ways to make the messaging clearer and more concise. I also improved my SEO strategy and got some great pricing insights and some new ideas on ways to grow.
I think you guys have chosen the right name.
The Verdict
What three adjectives would you use to describe GrowthMentor?
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