Damon Lye

Member story

“I have implemented CRO recommendations from one mentor and have seen conversions improve by ~10%.”

Damon Lye

Head of Growth · Ergotune

Singapore · ergotune.com ↗ · Jun 2021

CRODTCMarketing

The Work

What are you working on now?

Building a great DTC furniture brand that makes life working from home better. We are bootstrapped and I am responsible for the marketing and driving growth.

Before

Where did you go for advice before finding GrowthMentor?

I was always frustrated. Googling the issues I was facing rarely provided the right level of expertise.

The Decision

Why did you signup to GrowthMentor?

The ability to speak with people who have "been there, done that" messaging really spoke to me. I skimmed the mentors and was sold!

Inside the Platform

What do you enjoy most about being a member?

How helpful everyone is!

What topics have you mostly discussed with mentors?

Mostly conversion rate optimisation, since that's where I can get the fastest wins for us. I've also booked sessions on SEO and our content plan, and on email marketing. A couple of those mentors I went back to more than once.

The Breakthrough

Is there a specific session/mentor that stands out in your mind as super helpful?

Pawel Banhegyi for CRO, without a doubt. He pre-evaluated our whole website journey, ran his analysis on it, then walked me through his thinking and answered every question I had. That's the work I actually implemented. Outside of CRO, Tauras Sinkus gave me practical advice on our SEO and content plan, and Nicolas Moulin did the same for our email campaigns.

The Transformation

How has GrowthMentor helped you?

I have implemented CRO recommendations from one mentor and have seen conversions improve by ~10%.

Provided me the relevant tactics. On a more macro level, its a huge unlock because I realized that my old methods of learning (by Googling/courses) were not enough.

The Verdict

Describe GM in 3 words…

Relevant
insightful
actionable

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