Damon Lye
“I have implemented CRO recommendations from one mentor and have seen conversions improve by ~10%.”

Damon Lye

Head of Growth · Ergotune

Singapore · ergotune.com ↗ · Jun 2021

CRODTCMarketing

01 · The Work

What are you working on now?

Building a great DTC furniture brand that makes life working from home better. We are bootstrapped and I am responsible for the marketing and driving growth.

02 · Before

Where did you go for advice before finding GrowthMentor?

I was always frustrated. Googling the issues I was facing rarely provided the right level of expertise.

03 · The Decision

Why did you signup to GrowthMentor?

The ability to speak with people who have "been there, done that" messaging really spoke to me. I skimmed the mentors and was sold!

04 · Inside the Platform

What do you enjoy most about being a member?

How helpful everyone is!

What topics have you mostly discussed with mentors?

Mostly conversion rate optimisation, since that's where I can get the fastest wins for us. I've also booked sessions on SEO and our content plan, and on email marketing. A couple of those mentors I went back to more than once.

05 · The Breakthrough

Is there a specific session/mentor that stands out in your mind as super helpful?

Pawel Banhegyi for CRO, without a doubt. He pre-evaluated our whole website journey, ran his analysis on it, then walked me through his thinking and answered every question I had. That's the work I actually implemented. Outside of CRO, Tauras Sinkus gave me practical advice on our SEO and content plan, and Nicolas Moulin did the same for our email campaigns.

06 · The Transformation

How has GrowthMentor helped you?

I have implemented CRO recommendations from one mentor and have seen conversions improve by ~10%.

Provided me the relevant tactics. On a more macro level, its a huge unlock because I realized that my old methods of learning (by Googling/courses) were not enough.

07 · The Verdict

Describe GM in 3 words…

Relevant
insightful
actionable

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