Charlie Lowe

Originally from Melbourne, I've lived and worked in Beijing, New York, and now Singapore. I have 16+ years in the agency world with Ogilvy, McCann Worldgroup, and Design Bridge & Partners, building award-winning brand and marketing strategies for global names like Mastercard, IBM, Huawei, and Cigna, as well as ambitious regional challengers across Asia-Pacific What I've learned is that the strategic questions are the same whether you're a global bank or a two-person startup: who are you for, why should they care, and how will you tell your story? Getting those answers right early is a shortcut to growth and saves a lot of expensive wandering later. I'd love to help you with: • Brand strategy and positioning — how to stand out in a crowded category • Developing a brand identity that actually means something (and survives contact with reality) • Building a marketing strategy from Day 0, before you hire an agency or spend on channels • Working with agencies — how to brief them, judge the work, and know how to get value • Campaign development and creative effectiveness — turning a strategy into work that moves the numbers • Brand equity and measurement — proving marketing is working beyond vanity metrics • Cross-cultural marketing — what translates across markets and what definitely doesn't Whether you're just starting your business, naming your first product, sharpening your positioning for growth, or figuring out how to tell your story to investors and customers, I've probably wrestled with a version of your problem before. Book a call and let's talk it through. The earlier you get the strategy right, the easier everything else becomes.

• 

  Branding

  Brand strategy, positioning, narrative: this is my home turf. A sharp position tells the market why you're the only choice, and a strong narrative makes people believe it and repeat it. I've spent 16+ years leading brand strategy at Ogilvy, McCann, and Design Bridge for Mastercard, IBM, and Shangri-La. Bring me your positioning statement or brand story and I'll help you pressure-test whether it stands out or just blends into the category wallpaper.

• 

  Content marketing

  Content only works when strategy comes first: the right story, for the right audience, in the right market. I've built content programmes for clients from IBM and Cigna to British Airways and L'Oréal, spanning thought leadership, social launches, and social selling across global and Asian markets. Happy to look at your content strategy and help you sharpen what you're saying, who it's for, and why anyone should care.

• 

  Demand generation

  Great demand gen comes down to one thing: the value exchange. Nobody wants to spend time with boring generic whitepapers, so the content or offer needs to be worth it. I've built demand gen campaigns for clients like IBM, including work that generated $60M in validated new business leads, by leading with genuinely useful content and creative that earns attention. Happy to review your funnel and offers, and find where the exchange is falling flat.