All mentors

Cathy Meyer

Multi-channel Digital Media Leader

Los Altos, United States (-08:00 UTC) Englishfrom Los Altos, United States
Usually responds in 20 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
7 reviews / 8 sessions
Thu
29
Next availability

Bio

My name is Cathy Meyer and am a seasoned digital marketing leader with over 25 years of of digital media experience across all different digital media channels - programmatic display, paid search, paid social, affiliate and CTV. I have built and lead teams of client strategists, possess extensive experience in implementation of sales and operations processes, as well as being a trusted advisor to my clients, counseling them on digital media strategies and managing their budgets across their paid media channels. Most recently, I have been more ingrained in the affiliate space, exploring different technologies and partnerships. I'm happy to help anyone who is looking for advice on digital media strategy and where to spend their budgets (i.e. what their digital media mix should be), brainstorm on ideas, offer advice or insight to what is new in the affiliate industry.

Expertise

  • Customer success

    Building long lasting client relationships which have resulted in high client retention, as well as repeat client business. Helping clients find solutions to their digital media challenges by advising them on strategy and how to best allocate their budgets across digital media channels.

Toolkit

  • Salesforce logo

    Salesforce

    Experience using Salesforce as a sale tracking tool, client contact tracking, internal performance tracking and process management through use of Salesforce cases.

Experience

  • Elfster

    Head of AdOps & Partnerships

    • Head of Elfster's Ad Operations and Partnerships team with the ownership and focus on partner retention and revenue growth • Selling and executing media strategies for brands to optimize their affiliate programs on Elfster through CPA increases, paid placements and custom collaborations with the goal of maximizing their revenue and ROAS • Growing and retaining existing partners while at the same time bringing in new brand partnerships • Vetted and launched Elfster's first ad server from the ground up - technical set up, ad unit creation on Elfster's site, beta testing, pricing, and monetization • Owning product marketing with the creation and pricing of Elfster's quarterly media kits • Collaborating across Marketing, Dev and Product to continuously improve Elfster's site, user experience and partner revenue growth • Continually innovating and strategizing new ways to monetize Elfster's site • Attendance of trade shows and conferences to educate people and brands about Elfster, selling Elfster as a unique platform for brands to drive brand awareness and revenue • Above all, building and cultivating new and existing relationships across the industry

  • Rakuten Advertising

    Sr. Director, Client Strategy
    •rakutenadvertising.com/

    • Joining Rakuten Advertising provided me with the opportunity to expand my digital experience in programmatic display, social, affiliate, search and digital attribution • Leading multi-channel client services team across programmatic display, social, affiliate, search and digital attribution • Outperforming overall client revenue benchmarks YoY • Own executive level client relationships, acting as a strategic advisor to top retail and eCommerce clients (across D2C and agencies) in my book • Expertly counsel clients to understand and support their business goals, while managing their media budgets efficiently • Develop and execute media strategies to help clients maximize their revenue, ROAS and achieve their business goals • Upsell and cross sell current clients on Rakuten Advertising’s products and services • Collaborate with internal teams on creating process efficiencies for the Client Services org

    Affiliate Marketingdigital marketingAd Network

  • PlaceIQ

    Sr. Director, Client Services

    • PlaceIQ was an opportunity to take mobile advertising to another level as they focused on targeting, attribution and analytics, based on mobile data. • Scaled and managed National Account Management team, with teams on East and West Coasts. • Identified areas of growth and learning for the Account Managers, which would allow them to be challenged in their roles and move forward in their careers • Championed the value and importance of world class customer service • Collaborated with internal teams to create new processes for new product launches • Tackled client satisfaction issues and developed action plans to resolve the situations • Streamlined Sales processes with the goal of reducing turn-around times for inbound requests • Identified areas to improve our inventory pipeline, allowing for the Publisher team to secure more inventory and reduce the risk for under-delivery

  • YuMe

    Sr. Director, Client Services

    • The exciting growth and changes at YuMe allowed me to gain experience in the video space and exposure to a company through their IPO process • Grew Account Management team from a team 8 to a team of almost 30, with teams across the US • Advocated the needs of the Account Management team to help drive efficiencies and improve level of service • Collaborated with global teams to create and stream line internal processes Teams include US Sales, BD, European Sales & Account Management, US and India • Identified need and justified case for development of Campaign Management team in India • Worked with India counterparts to form and train the newly developed Campaign Management team • Worked closely with BD, Finance and Pricing teams to ensure YuMe is able to fulfill both advertiser and publisher needs while ensuring that YuMe is profitable • Updated Executive team with key account status and revenue

  • InMobi

    Head of Campaign Management, North America

    • Built and managed Account Management and Ad Operations as InMobi expanded into North America • Scaled and established processes for Account Management and Ad Operations in the US • Main point of contact between US Ad Operations and India Ad Operations • Collaborated with international teams in knowledge sharing and maximizing revenue for each global region • Deep understanding of advertiser’s mobile goals and identified areas for campaign optimization • Worked closely with BD and Publisher teams to inform them of the sales pipeline and collaborated to fill excess inventory • Provided weekly revenue reports to Executive team and participated in weekly Sales meetings to discuss booked revenue, revenue pipeline, potential upside opportunities and revenue variances

  • Hi5

    Sr. Director Advertising Operations

    • Head of hi5’s Ad Operations and Account Management teams, building both teams from the ground up • Established processes to ensure smooth and efficient work flows for Sales, Account Management and Engineering • Worked internally with Engineering to implement processes for Sales support for new and existing sponsorships • International partnership management • Business development for integrated and mobile partnerships • Provided weekly revenue reports and participate in weekly partnership meetings to discuss booked revenue, potential upside opportunities and revenue variances

  • Photobucket

    Sr. Director of Ad Operations

    • Head of Photobucket’s Ad Operations and Account Management Teams • Identified new ways to monetize Photobucket’s site, through new product ideas or use of existing products • Worked with engineering and product groups to ensure internal and ad serving systems work together when new products were launched • Evaluated new campaign management products to help increase the efficiency of the Ops and AM teams. • Worked closely with Atlas’ technical support to resolve operational issues from the ad serving side • Collaboration with product, creative and engineering teams to build and execute various custom ad units • Provided weekly revenue reports and participated in weekly calls with the CEO, SVP and RVPs – reporting including booked revenue, delivered revenue to-date and analysis of revenue variances • Collaborated with Fox’s finance team to resolve outstanding billing issues and worked toward a more efficient billing process

  • Photobucket

    Director of Acct Management

    • Head of Photobucket’s Account Management/Client Services Team • Built a team of 5 account managers from the ground up • In a short time-frame developed, established and documented processes to ensure smooth and efficient work flows • Collaborated with product, creative and engineering teams to build and execute various custom sponsorships • Reviewed new site specs with the product, engineering and creative teams. • Actively participated in meetings with the operations group to discuss operating issues and develop practical solutions • Provided weekly revenue reports and participated in weekly calls with the SVP and CEO – reporting including booked revenue, delivered revenue to-date and analysis of revenue variances

  • Yahoo

    Project Manager/Account Manager

    • Senior member of Northwest Account Management Team • Worked in collaboration with Northwest sales to strategically grow top-tier clients, both D2C and through and through agencies • Involved in presales work – creation and negotiation of sales programs and presentations for sales pitches • Worked closely with clients and internally to optimize campaigns, including up-selling/creating new deals • In depth reporting and analysis of campaign performance • Reviewed contracts with legal, finance and other business units • Collaborated with finance department to ensure revenue recognition and resolution of billing issues • Clients include eBay, HSBC, Experian, Wal-Mart and Visa

  • ASAT, Inc.

    Account Manager

    • Main interface between clients and manufacturing counterparts in Hong Kong • Obtained client demand forecast and coordinated with Hong Kong counterparts to deliver requested order • Teamwork with management to implement operating changes, which improved overall service to customers and helped to establish lasting relationships with clients

  • Roche Bioscience

    Research Associate

    • Performed research to analyze compounds under GLP regulations • Documentation of data for review by the FDA • Developed and validated methods of experimentation, analyzed data, generated reports to support research findings

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