Audrey Melnik

I can help setup the right kind of drip and nurturing campaigns that are segmented and personalized based on user activity. I also have experience with chatbots, ticketing systems, and knowledge bases. Key to success here is automation, and providing context sensitive help.

Growth involves setting up a series of experiments based on hypotheses and then running them. Often companies have no problem composing the list of experiments, but the true challenge is in executing them. I help companies set up the right structure so they can implement them, by empowering non-technical team members to move fast without developer involvement.

The key to the right marketing automation setup is ensuring that you have the complete view of the customer available in your marketing automation tools. My approach ensures to push the right information at the right time and at the right granularity so you can build experiment and iterate on your workflows to increase conversions and customer value.

Because I'm technical as well as strategic and my career has spanned the full gamut of roles all along that spectrum, I am able to help companies choose the right tools for the business, factoring in functionality, cost and flexibility. I am all about empowering team members to be more productive using best of breed tools, integrated in a smart way.

My go to for Product Analytics! I've implemented Amplitude in a several clients. I'm a believer in Garbage-In, Garbage-out so the key is getting the structure of the data flowing in to Amplitude right.

Autopilot creates a great visual process designer and is also strong in supporting AB testing. After reviewing several other tools, I recommended and implemented Autopilot for a client as they had a strong preference for AB testing. If you want to do AB testing in conjunction with drip email sequences, this is the best solution.

I've been using ChartMogul since the beginning and know how to structure it's source data correctly for optimal use. Ask me about integrations with tools like Chargify, Recurly, Braintree and Stripe.

I've built our Customer Journey Optimization methodology on top of Customer.io and our coaching program instructs students on how to use it. Am also a Customer.io partner

I know how to leverage the functionality of Drip within an in inch of it's life. Ask me about how to leverage liquidscript for things like conditional text inside emails.

Google Tag Manager is key to my funnel hacking methodology as it allows you to make modifications to scripts without bothering the developer. I know how to leverage Data Layer Variables and how to populate those variables from url parameters.

In my opinion, Instapage is the best landing page tool out there. It gives you the best flexibility when it comes to embedding custom code components and also pass in variables for use on the page or in links.

I've been an Intercom early adopter since the early days. The key to Intercom usage is making sure you are getting the best bank for you buck as we all know Intercom aint cheap!

I often work with clients and get them to expose read only access to the MySQL database to me. This allows me to dig right into the guts of what's going on in your database which helps me to understand your data model and your business. I have exposed data issues in doing this and made suggestion for resolution. This has also enabled me to connect to tools like zapier for integration processes as well as other tools like Google Data Studio for report creation.

I've worked with Pipedrive for clients that want a simple CRM solution, and have set up integrations with other tools like Zapier to support lead generation efforts and other processes.

As one of Segments first Certified Partners I have a lot of experience implementing Segment for my clients and it is central to my Customer Journey Optimization methodology.

I've been using Stripe for over 6 years now. In particular, I'm an expert in the Subscription section of Stripe. Understanding the subscription billing lifecycle is key to implementing it the right way, as well as getting the plan structure right.

I've been implementing websites on Wordpress for years. You shouldn't need a Wordpress developer if you choose the right theme and leverage someone who knows how to configure it.

Zapier is one of my favorite tools out there that enables you to create integrated processes, connecting all your tools together. I've even built 3 of my own custom zapier apps where there wasn't one for some of my favorite tools. (Stripe, Segment, Appcues)