Leading the global organic growth at fintech unicorn Airwallex, covering ANZ, APAC, EMEA and North America.
FinTechB2BBankingPaymentsTransaction Processing
Pak Hou Cheung
Organic Growth Marketing Consultant | Turning SEO & Content into 7-Figure Revenue for Series A+ Startups
London, United Kingdom (+00:00 UTC)from London, United Kingdom
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
7 reviews / 8 sessions
Fri
13
Next availability
Bio
Hi there, welcome to my profile page :) With 15+ years across Fintech, iGaming and Financial Services, I've worked in some of the most competitive, highest-CPC/CPM verticals in digital, I've consistently turned SEO and content into measurable revenue, not just traffic. Over the past 5 years, I've worked in the start-up space, working inhouse and consulting for Series A+ companies. Some of my highlights. * At a Series A company, I grew the ARR from low five figures to a 7-figure ARR source within 10 months and delivering 278% YoY traffic growth. * At a Series E, I scaled organic traffic 90%+ YoY and grew high-intent search terms by 800% in 6 months across North America, EMEA and APAC. * As a growth consultant for a Series A, I set-up Google Ads campaigns, Paid Social and scaled SEO, and grew the client's leads by 350% in 28 days and cut Google Ads CPA by 80%. My best work has been working with Series A+ founders and marketing leaders who understand SEO as an investment channel, have had experiences in the past but never saw much success. They're now done chasing vanity metrics and need SEO and content to actually drive pipeline and lower the overall CPA. If you're building your organic acquisition function from scratch, reducing reliance on paid, or trying to get organic to scale predictably - let's have virtual coffee / tea :) Please note: If you can't find a timeslot that works - feel free to reach out directly / via SLACK and we can find a time that fits :) Look forward to meeting you soon Pak Hou
Expertise
Content marketing
I build content strategies that generate pipeline, not just pageviews. I've grown non-branded organic traffic by 500% in 8 months, built full-funnel content engines across US, EMEA and APAC and turned content into a 7-figure ARR source for B2B SaaS companies.
Conversion rate optimisation
Hands-on CRO experience across A/B testing, landing page optimisation and website personalisation. I've used tools like VWO and Microsoft Clarity to run experiments and improve conversion rates that drive revenue.
SEO
I specialise in turning SEO into a scalable revenue channel. From technical audits to content strategy to link building campaigns. I've grown organic traffic by 1,400%, secured page 1 rankings in the most competitive Fintech and iGaming keywords globally, and built SEO into a 7-figure ARR source.
Toolkit
Ahrefs
I use Ahrefs to find revenue opportunities others miss. From competitor gap analysis to backlink prospecting and keyword prioritisation, I've used it to identify and execute strategies that grew non-branded organic traffic by 375% and built 7-figure pipeline.
Semrush
Relying on one SEO tool is a blind spot. I combine SEMrush and Ahrefs to cross-validate data, uncover gaps competitors miss and build campaigns grounded in evidence not assumptions. Having used both the tools gives you most insight and data to give you a more data driven best practice approach.
Industries
SaaS
I've helped B2B SaaS companies turn organic and paid channels into their biggest revenue source. From Series A to Series E, I've built acquisition engines that generated 7-figure ARR, grew SQL volumes by 101% YoY and reduced inbound CPA by up to 74%.
Experience
SEON Fraud Fighters
Director of Growth Marketing & SEO• Responsible for the the web marketing • Lead the Organic / SEO growth
SEON Fraud Fighters
Senior SEO Manager• Responsible for the overall SEO channel for performance, growth and revenue • Drive company targets in terms of traffic, demos, pipeline, and revenue
Betway Group
Global SEO Manager• Responsible for the overall SEO strategy and performance for international markets • Creating and defining market KPIs, analytics and data reporting via Tableau and Google Analytics • Defining and reviewing technical solutions for: bugs, features, web migrations and new market launches • Defining and executing a content strategy, increasing market share, and achieving position 0 • Identifying and executing market opportunities for growth and customer lifetime value Key achievements (but not limited to): • Secured and maintained page 1 results for some of the most valuable keywords in sports betting and casino • Improved the SEO “Net Win” 6-figure revenue year on year by over 40% • Lowered the SEO CPA over the course of 3 years on average by 60% • Grew organic acquisition of players by 90% year on year
OANDA
SEO Manager• Responsible for the overall Global SEO performance of the OANDA products (Trading, Currency Converter and Solutions for business products) • Hands on strategy and deployment across North America, Western Europe, Asia and Australasia • Management of agency in SEO support • Educating and working with product, developers and web teams Key achievements (but not limited to): • Global markets (EN, DE, IT, ES & FR): Drove Commercial keywords from pages 8-9 to pages 1-2 • Average 175% increase of sessions across core product pages leading to 120% average lead increase within 3 months
The Stars Group
Online Marketing Manager (SEO) - PokerStars & FullTilt• Responsible for the overall SEO performance of the Poker, Casino & Sports Betting products within the English Speaking Markets – secured page 1 ranking for most commercial keywords • Previously responsible for the SEO performance of Czech Republic, Croatia, Greece, Hungary, Slovenia, Taiwan and Japan – secured page 1 ranking for all commercial keywords • Day to day management of agencies and consultants across the world Key achievements (but not limited to): • Highest and longest sustained growth in SEO visibility for Poker, Casino and Sports keywords ever achieved, with 75% of commercial keywords in positions 1 – 3 and 30% keywords position 1 • Developed and implemented a global content marketing production and outreach network for English, Eastern Europe and Asia working with over 12 agencies across the world resulting in decrease costs of on average of 40% and long term equity gains • No penalties or suspicious link warnings
Search Marketing Consultant
Search Marketing & Social Media Consultant*******PAUSED******* Due to other commitments, I am not currently taking any other projects. However if you would like me to recommend you to some of the best consultants I have worked with that are currently available - drop me a line. Services offered (but not limited to): • Internal brand / agency performance auditing Unsure whether your current performance is living up to it's expectations? Available for confidential auditing of your SEO performance. Reviewing current SEO team or agencies performance, whether you're getting the ROI you deserve. • SEO Site Architecture & Performance Auditing • Competitive Backlink Audits • Penguin and Panda: Analysis, Recommendations & Recovery • Domain / Online Business Strategy Acquisition • Marketing Tools Training Full confidentiality - your details will never be shared with anyone - period.
Forward3D
SEO Consultant (Team Lead)Reported to SEO Director for key client accounts within the High Street Fashion industry. Main tasks include: • Leading, managing and strategising in key accounts to devise long term SEO success for clients. • Internally managing team of 6 SEO's, in mentoring and supporting them to deliver first class SEO services ranging from onsite, offsite and content campaigns. • Analysis, Research and Reporting on key SEO strategies via Google Analytics and Omniture (Site Catalyst). • Technical, PR, Social and Content recommendations in advising clients to help improve their search and social visibility. • Presenting & leading client workshops in giving helping businesses develop a brand strategy in helping them to develop their brand via organic search and social media • Communicating to wider departments in understanding the role of SEO • Maintaining client relationships in weekly calls and monthly presentation meetings. • Development and deployment of an integrated search campaign to all brand teams
BlueGlass Interactive, Inc.
Organic Search (SEO) Strategist"BlueGlass Interactive acquired Quaturo in late 2013" "Quaturo previously part of SEOptimise Ltd (white.net)" “Developed, Implemented and Reported to Managing Director and Account Directors for key client SEO accounts for Vitamins and Supplements, Dating and Finance” – Main tasks included: • Managing & assisting in client campaigns to devise long term SEO success for clients. • Research and reporting on key SEO strategies via Google Analytics and Omniture (Site Catalyst). • Technical recommendation reports in advising clients to help improve their search visibility. • Presenting & leading SEO Link Building client workshops in giving key off page recommendations through analysis and best practice in industry. • Maintaining client relationships in weekly calls and monthly meetings. • Blogging on company website and guest posting on external sites such as Search Engine Journal. • Client workshops in helping businesses develop a tailored link building and content marketing strategy. • Speaker at events including BrightonSEO, Think Visibility, Content Marketing Show and SES Hong Kong
Tamar Ltd
Search Engine Optimisation (SEO) Specialist“Supporting Head of Search in key SEO campaigns” – Main tasks included: • Assisting in the campaign management for client work plans. • Research and reporting on key SEO strategies via Google Analytics and Omniture (Site Catalyst). • Technical recommendation reports in advising clients to help improve their search visibility. • Maintaining client relationships in weekly calls and monthly meetings.