Chief Marketing / Customer Officer | Start-up & Scale-up Advisor | ex-Expedia, Zipcar, Oddbox
Strong feedback and a high value call between Yannick and myself. He was attentive to giving product market feedback for DTC growth strategies.
Yannick answered all of my questions and provided a wealth of information - the risk and viability of my business. Excellent service - thankyou!
CCO / CMO / Advisor / Mentor / Angel Investor Yannick advises and supports a portfolio of start-ups and scale-ups across various industries (Food and drinks, Fashion, Pet Tech, Health Tech). He works with Founders / CEOs and their teams to help design difference-marking customer propositions and profitable growth engines. Yannick is a data-led, customer-focused, and commercially minded expert who has 15+ years of experience with renowned international brands like Expedia and Zipcar as well as scale-up businesses like Oddbox (food), LloydsDirect / Echo (health-tech), Lenstore (eye-care), and PeoplePerHour (talent marketplace). He has held leadership positions for 10+ years, and at C-level for 6+ years with board-level experience.
Experienced with seed and series A+ fundraising. I can run through what DD investors will do and help you present an appealing and investment-worthy story: unic economics, holistic marketing strategy and marketing capabilities (Team, agencies, tech, tools)
15 years has taught me. a lot about capability building. What talent to hire and in what form: perm, freelance, agencies, sef serve software. I work with a roster of rusted and proven freelancer and partners
I love working with data scientists to help them deliver on commercial goals. Regression modeling, clustering, productive analytics for churn or LTV, etc.
I've worked on go-to-market strategy a few times in my career including product-market fit, positioning, pricing, branding, and marketing activation .
This is my main area of expertise. Building a profitable growth engine by paying attention to unit economics: LTV/CAC ratio at CM2 level at the level of granularity required. CAC optimization, LTV improvements.
I've worked on relatively sophisticated pricing strategies in the past and can advice and help figure out what's best adapted to a particular situation.
Using customer research and competitor analysis I can help you achieve product-market fit or analyse the strength of your current PMF and improve it.
It's important to chose the right tools and technology to succeed. I can help you assess and provide feedback based on my own experience. I have come across a lot of it
Simple google ads campaign set-up and management. I will not be managing google ads fbut I'm well versed in there ins and outs. Good luck out there. You got this
I advise and support a portfolio of start-ups and scale-ups across various industries (Food & Drinks, Fashion, Pet Tech, Health Tech). I work with Founders / CEOs and their teams to help design great customer propositions and profitable growth engines.
Eye care for modern living - registered with the FDA and MHRA | B Corp Certified | Winner of The King's Award
Our dog food uses human-quality meat, veg and fruit. Our dog food is designed by our nutritionist and approved by our vet, who carefully select every ingredient to make sure each recipe is perfectly balanced Our dog food is hand-cooked by chefs in a real kitchen using the same processes you would at home
Ex - Echo
Lenstore is amongst the largest e-commerce contact lens retailers today, combining the value and convenience of ordering contact lenses online with the outstanding Optical advice from a team of experts.
Zipcar is the world’s leading car-sharing network, driven to make cities better places to live. We started with a simple but brilliant idea: get more people sharing cars than owning them in major cities around the world. Today, we serve more than a million Zipsters in urban centers, on college campuses and at airports worldwide.
