Growth Consulting | GTM Growth Partner | Fractional Growth and Strategy
Hi there, My name is Will Stevens and I've spent the last 15 years in global, cross-functional revenue teams, integrating sales, marketing, product, customer success, and others. All of this has been in service of building high-performing revenue systems, helping brands stand out and win, and making the sum greater than it's parts. I can help you with: ✔️ Developing big picture go-to-market strategies ✔️ Building a go-to-market team ✔️ Creating alignment across revenue teams ✔️ Developing a growth strategy ✔️ Demand generation ✔️ Creating differentiation your ideal customers care about ✔️ Positioning and messaging ✔️ Developing a culture of performance My professional accolades aside, I'm also a competitive natural bodybuilder, avid sushi lover, and espresso fanatic. I live near the beach in Rhode Island and spend most of my free time spoiling my dog.
Oftentimes growth isn't limited by the product or the category or the competition - but by the culture and the people. Being in global, cross-functional roles has allowed me to build, develop, and lead resilient, performance based teams. Whether it's communication and collaboration or technical integration (like working with shared datasets), assembling the skills, systems, and people that execute your vision can be an exciting and rewarding project to work on together.
I work with conversion rate optimization on two fronts: 1) What is the experience of your digital properties and what happens 'post click' once a call-to-action has occurred. 2) What are the conversion stages in your sales and marketing funnel and how can you optimize what's already working for you. It's a classic case of "better" vs. "more" - and sometimes it can be both.
I've led cross-functional revenue teams, integrating sales, marketing, product, and customer success. I'm able to go deep into a single functional team or broad across cross-functional areas of integration to align goals, activities, data, and big picture GTM strategy.
In addition to being a founder myself, I'm also a competitive natural bodybuilder. What do these things have in common?: - Articulating a goal - Developing a plan to hit that goal - Adapting that plan as variables emerge - Sticking to that plan even, and especially, when things become uncomfortable, really challenging, or you feel like quitting - Cultivating relationships in your life that support and add to that goal - Actualizing that goal and experiencing the achievement that comes with it
Do you have a product in search of a problem? Are you going to market with your intuition, or armed with audience, competitor, and category data to confidently grow your product? I help founders and teams develop product market fit, identify which problems they're solving, who their ideal audience is, and how to position and message their product to differentiate in new or saturated categories.
Working by yourselves doesn't mean working alone. Remote work has been as much of an evolution to culture as it has to business - and it's come with new, unique challenges that today's companies and leaders need to proactively manage. Whether it's your systems, your culture, or individual contributors, growth is a team sport that relies on tight collaboration regardless of where in the world individuals are working from.
What's on your mind? Part of what makes me a great strategist is deep, genuine curiosity about other people and empathetic listening to understand them. Whether you're having a bad day, need to think out loud to an audience, or have frustrations you're trying to channel into productive next steps - I'm here to listen, guide, and non-judgmentally support whatever you need to feel better.
Figma has been an indispensable collaborative application I've used for years. From messaging houses and frameworks to competitor research, and ABM workshops to non-linear brainstorming - it's been among my top tools I leverage with clients.
Miro has been an indispensable part of my toolkit for async collaboration and leading global strategy workshops. It's among the top tools I rely on in any engagement and I've studied under some of the earliest team members at Miro in my work with Reforge.
RIHUB is the regional Hub for Innovation for Southeast New England. VMS (Venture Mentoring Service) mentors are a leading group of professionals carefully selected based on their business experience and for their skills as advisors as well as their desire and ability to give back. Passionate about supporting the infrastructure for Rhode Island’s business community, VMS mentors’ careers represent a wide range of experience across a variety of industries and markets.
I founded Gain after 12+ years in an agency setting running into the same challenges clients faced. A well developed GTM strategy is one of the last remaining competitive advantages in business today. Why? - Because building a product has never been cheaper and barriers to entry and disruption have never been lower - Customer acquisition costs have increased drastically and are set to continue growing - Most categories are saturated, with no true product or brand differentiation buyers care about I serve as a GTM Growth Partner for my clients, adapting to their business to observe, optimize, and iterate growth strategies. With my help, clients: - Understand their customers and prospects better than competitors - Develop integration loops into their revenue teams - Build strong, distinctive, and salient brands - Move quickly and adapt to focus their efforts on what's most effective My services include: - Fractional Growth, Strategy, and Marketing Services - Embedded GTM growth partner engagements - GTM planning workshops
Natural Bodybuilding Barbell Club outfits natural bodybuilders with apparel and accessories. We sponsor athletes, competitions, events, and support evangelizing the natural bodybuilding community.
As Head of Strategy and Account Management at Strativise, I led growth strategy and client relationships for industrial manufacturing, technology, and private equity backed companies. I worked with leadership teams to understand their markets, clarify positioning, identify growth opportunities, and turn business priorities into go-to-market plans. That work included account based marketing, campaign strategy, sales and marketing alignment, performance measurement, and plans to grow existing customer relationships. I also led the account management function, helping teams set priorities, manage delivery, communicate results, and connect marketing work to clients’ commercial goals.
Solopreneur Stories is the podcast that examines the best insights other solopreneurs have already figured out so you can use them in your life. I interview today's fractional leaders, freelancers, consultants, and one person business owners and operators to understand their journey, what's worked for them and what hasn't, and what lessons others can apply to their own path.
I lead the company's account management function, client strategy and services, and work with leadership to develop and execute a long-term growth plan for the business.
Pavilion (formerly Revenue Collective) is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.
As part of the Reforge community, I completed live cohort certifications in Advanced Growth Strategy and Product Led Growth, led by some of the brightest minds in some of the most innovative technology companies today.
Develop the team, grow the business. In this role, I serve as Managing Director of all West Coast operations: - Responsible for hiring, training, and overall development of all strategists and account managers - Oversee a portfolio of >$3M across industries - Customer Success: Ensure clients maximize their Brafton services to expand our partnerships - Reduce churn, improve client satisfaction
As Brafton's Director of Client Experience I ensure we take a pragmatic approach in providing best-in-class service throughout our client's lifecycle. - Provide a relentless drive to continuously elevate our customers’ experience through research, product analysis, consulting and team development - Blend strategy and execution to deliver a valuable customer experience - Be the champion of the client. Identify their needs and expectations and exceed them - Contribute creative, innovative ideas that build revenue opportunities for the business - Coordinate with the technical integration and UX teams to strengthen cross-department collaboration in the best interests of clients - Explore potential partnership opportunities to enhance client services - Develop commercial acumen across all client-facing roles
Served as Brafton's client facing digital marketing consultant for 180+ accounts and all San Francisco-based strategists. - Traveled >80% to meet with clients and deliver data driven solutions - Successfully prevented cancellations by identifying risk and providing creative strategic recommendations - Trained and developed all West Coast strategists in client facing consultancy - Presented ROI evaluations to measure Brafton's impact on the client's bottom line
MResult is a technology company dedicated to helping organizations plan, build and manage solutions designed around their missions, goals and people. MResult specializes in business intelligence, data management, collaborative portal development, quality assurance and custom application development. Our clients include Fortune 500 companies and internationally renowned high-growth companies. My primary responsibilities included on-site Project Management and managing MResult's offshore development team.
MResult is a technology company dedicated to helping organizations plan, build and manage solutions designed around their missions, goals and people. MResult specializes in business intelligence, data management, collaborative portal development, quality assurance and custom application development. Our clients include Fortune 500 companies and internationally renowned high-growth companies.
