All mentors

Vipan Goja

Product Led Growth & Strategy @ BrowserStack

Bengaluru, India (+05:30 UTC)from Bengaluru, India
Usually responds in 2 days
Free
Price per hour
60 min
Time Blocks Available
5.00
2 reviews / 2 sessions
Mon
05
Next availability

Bio

I'm a Product & Growth leader with 14+ years of experience driving measurable outcomes in B2B SaaS and InsurTech. At BrowserStack, I’ve led Product-Led Growth strategies that contributed over $8M in ARR, through pricing experiments, scalable UX, and cross-functional execution. My approach blends first-principles thinking with data-driven decision-making — helping products grow faster, teams think clearer, and customers find value sooner. I’ve worked across the entire product lifecycle: from improving activation metrics and trial experiences to scaling product visibility across complex websites. Previously at Acko, I launched a programmatic pricing engine, revamped retention flows, and improved conversions by 30%+. Earlier roles in analytics, SEM, and product have shaped my ability to think end-to-end — from customer intent to product outcomes. I thrive in ambiguous, high-growth environments. I enjoy mentoring, asking “why,” and working with people who love solving hard problems together.

Expertise

  • Building a team

    I have worked in and led teams in high-excellence cultures. My personal interests include psychology and incentive structures. I can advise you on how to build a motivated and high functioning team, and lead it with empathy.

  • Conversion rate optimisation

    I have worked on funnels and on the AACR (Acquisition - Activation - Conversion - Retention) frameworks. I am good at asking for the right data and identify patterns others may miss.

  • Design / UX

    I use First principles thinking to create intuitive UX that is cognitively easy to navigate through. I have designed websites and navigation for billion+ dollar companies and scaled them from 5 to 20 products.

  • Growth marketing

    I am passionate about solving complex problems. I have helped startups and established companies grow using Product-Led Growth Strategies. My diverse experience enables me to analyze challenges from multiple perspectives and develop innovative, data-driven solutions using first principles thinking.

  • Pricing strategy

    I look at the industry landscape, the stage at your company is at and your broader business goals to help you build the right monetization strategy. Experience includes: 1) Feature fencing 2) Product Bundling 3) Ticket Size increase 4) Free Plan Vs Freemium Vs Paid 5) Identifying the correct Value metric

  • Product analytics

    Use mixpanel, amplitude, Google Analytics and SQL. Good at defining the correct metrics and striking a balance between quantitative and qualitative analysis.

  • Product marketing

    I help you figure out your positioning, messaging, and information hierarchy - whether it’s for your marketing website, a blog, or an ad copy. Frameworks I typically use: - 3 Whys - JTB (Jobs-to-be-done) - PAS

Toolkit

  • Google Analytics logo

    Google Analytics

    I bring a strong analytics background, leveraging tools like Google Analytics, SQL, Amplitude, and others to extract valuable insights and drive informed decision-making.

Experience

  • Unmessy Tabs and potential Author

    Chasing dreams or a mid-life crisis

    - Building Productivity Software - Making deep-context multi-tasking cognitively easy to do. - My Alpha version: Unmessy Tabs Do you ever open way too many browser tabs and it starts impacting your productivity? Do you wish you had a tool which could organise your browser tabs in a single click? Unmessy Tabs, a chrome extension, can group your related pages in a single click. It identifies semantically related tabs and groups them in native Chrome groups in a click. Give it a try. Link below 👇 - ADHD maxxing - Trying to figure out if this writing thing is for me. Inspirational if it does. Mid-life Crisis, if it doesn't. - I explain the reason for my move on my Substack. Check the Link below 👇 - Follow my Substack - Link below 👇 - I am actively sending my essays to publications. If they are not accepted, I publish them on my substack. - Working on a book: [Working Title] A Collapse - Slow at First, Then Sudden

  • BrowserStack

    Senior Manager - Product Led Growth

    - Leading the Self Serve customer journey (website) at BrowserStack generating $40M ARR & $30M in pipe annually - Delivered $7M+ incremental ARR through strategic PLG initiatives including pricing revamps, packaging, and onboarding experimentation - Planned annual roadmaps and spearheaded moonshot projects focused on blitzscaling across web and product. Example:Identified synergies between products, and modified the platform as well as packaging, which increased cross-sell while enabling users to solve complex use cases - Leading a team of four PMs. Set up processes to deliver accountability & training to drive a culture of problem-solving and first-principles thinking within the 12-member PLG team

  • BrowserStack

    Manager - Product Led Growth

    - Increased ARR by $2M by experimenting with pricing & packaging strategies. Initiatives included price increases & feature fencing new plans - Led UX & navigation overhaul to scale website from 5 to 14 products, driving $1M ARR and significantly improving discoverability of products. Collaborated with Design, platform & Engineering teams - Conducted in-depth user research and A/B testing on the App Live product to optimize initial user value realization, leading to a 20% improvement in 'Aha! moment' conversion - Was responsible for Managing the New ARR (Annual Recurring Revenue) for BrowserStack

  • Acko

    Product Manager 2 | Product Led Growth

    Built a programmatic pricing engine from scratch. The engine used user-behaviour data to assess risk and predicted user conversion probability across pricing touch points. This improved conversion rates of low risk customers, as well as improved the Loss Ratio Built and optimised a Lead Management system that processed event stream data, profiled users, and determined communication touch points based on lead scoring and other factors. Improved conversion rate by 10% and increased sales agent output by 30% Achieved a 10% increase in renewal rates for existing customers on Acko.com. Owned the end-to-end user journey for policy renewals, collaborated with UI/UX and tech teams to design a 'one-click renewal flow' that allowed customers to access their policy proposal and make payments with a single click Reduced bounce rate by 20% by revamping the homepage. Did UX research to identify gaps in users’ understanding about Acko. Collaborated with design & engineering teams to deliver a new homepage.

  • Wooplr

    Product Analyst

    Reduced the return (RTO) rates by 50%. Developed a method for Address Verification to determine the quality of the addresses for placed orders. Implemented this method for validation of addresses in real-time during checkout. Setup process for COD verification of orders Identified high value customer cohorts based on their Recency, Frequency & Monetary value (RFM) using K-means clustering algorithm. Based on this, proposed a strategy to marketing to target these users Conducted A/B tests & used and used hypothesis testing to validate feature usage which helped develop product strategy

  • Coverfox Insurance

    Senior Manager

    •Increased unassisted sales from 10% to 60%. This led to reduced manpower costs by 30%. Used data to identify user cohorts based on behavior and implemented lead push logic in our Lead Management System to optimize calling triggers for users with a high propensity for unassisted sales. •50% increase in premium collected per unit policy sold. Did a unit economics analysis as well as user affinity analysis base on which a cross sell strategy was implemented. •Led a team of three individuals. Responsibilities included making insights based on data available to various teams using BI tools like Slemma •Used SQL & R to do cohort analysis and funnel drop off for various cohorts. This was instrumental in increasing visit to sale on the website •Provided regular insights into the user product funnel using web analytics tools like mixpanel and Google analytics

  • Performics.Convonix

    Manager - Web Analytics

    •Set up Web Analytics for multiple clients. This included working closely with business & product teams to understand their needs and come up with tracking solutions accordingly. Liaised with tech teams to get the infra in place and for end to end implementation of the analytics tracking solution •Led a team of three people. Responsibilities included stakeholder management, project delivery and training the team in industry best practises

  • Performics.Convonix

    Project Manager - Digital Marketing

    •As a subject matter expert, led a team of seven highly qualified individuals. Responsibilities included strategizing paid marketing campaigns for various clients, overseeing the execution of these campaigns, and training and guiding my team in industry's best practises •Executed multi-channel paid search marketing campaigns for multiple clients across retail, B2C and e- commerce domain. Key highlights include doubling the ROAS of an online cell phone accessories brand and increasing the sales via digital media for a healthcare brand •Used web analytics tools like Google Analytics, mixpanel, etc. to measure the impact of digital marketing campaigns by analyzing various cohorts and their funnel drop-offs. Used this information to optimize the marketing campaigns to make them more effective

Made within Glyfada