All mentors

Victor Eduoh

Product Marketing & Storytelling for B2B SaaS

Lagos, Nigeria (+01:00 UTC) Englishfrom Lagos, Nigeria
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
4.98
31 reviews / 40 sessions
Thu
22
Next availability

Victor is great! What is clear after my chat with him is that he is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction in how to approach writing content that the customer will value. He took extra time to walk us through his process, and give us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!

Sara Amin

Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor.

Swaathishree Sridhar

Victor really went the extra mile in coaching me and gave me 1hr 45min of his time! We went really deep into how to craft a story and great copywriting, starting with the right framework, questions, and foundation. I have a ton of homework to do and am excited to implement a lot of new copywriting changes based on the advice he provided. I consider myself very lucky to have met a storytelling/copywriting coach who can give such clear and insightful instructions. Thank you so much, you're amazing

Michael Cheng

Bio

A 4.98/5 rating from dozens of mentees can't be wrong. So I'll go straight to it. Book a session with me for guidance on how to: 1. Develop an authority-building content marketing strategy that lays a solid foundation for growing your startup through content. 2. Use storytelling to execute that strategy, so each content piece you craft (emphasis on craft not just create) will attract, engage, and convert your target buyers. Or, at the very least, builds you an audience of potential customers you can nurture by distributing the content you craft to them. I'll guide you through these using proprietary frameworks designed by me. 1. The Topic Clusters' Content Strategy (TCCS) for content strategy design, and 2. Product-Led Storytelling for story-driven, content-crafting execution. These frameworks have been battle-tested through my years of experience as the Founder and Lead Strategist at vec.studio and curt.studio, where I've worked with dozens of B2B SaaS startups and enterprises. But I'm more than the work I do. I love listening to others and learning from their experiences. So I'm also eager to learn more about you and your business. I promise to share some of all I've learned over the years to help position your company for growth with a unique content strategy design and (and Product-Led Storytelling) execution. Cheers 👊🏻

Expertise

  • Content marketing

    I've helped dozens of SaaS startups solve business problems through content marketing execution. I've also developed several research-backed B2B content marketing frameworks. Some include the Topic Clusters Content Strategy (TCCS) for designing content strategies and Product-Led Storytelling for execution. My obsession is strategizing and crafting story-driven content people –your target audience and customers– actually want to read, so you can drive growth.

Toolkit

  • Google Analytics logo

    Google Analytics

    You'll find Google Analytics in most content marketer's toolkit, and I'm no exception. If there's one tool I end up checking every week on a consistent basis, it has to be Google Analytics. It helps me to monitor traffic sources and visitor behaviors for my clients' businesses and mine.

  • HubSpot logo

    HubSpot

    My CRM of choice, HubSpot, is also my inbound marketing engine room. Ever since I learned Inbound Marketing from HubSpot's Academy in 2017, I've gone on to use this product in every business I started. It's excellent for marketing, sales, and customer support - a holistic suite, if you may say.

  • Mailchimp logo

    Mailchimp

    MailChimp is my preferred email marketing software. I've used it at my agency and now for my SaaS content strategy consulting business. It's excellent for email automation like welcome sequences, deliverability, and timely reporting.

  • Trello logo

    Trello

    I use Trello to manage most client engagements. It saves my clients and me the email back and forth and helps us to laser-focus on specific tasks. From project scoping to essential project documents, agreements, and allowing clients to comment on content strategy/content writing tasks, Trello comes good.

Industries

  • Content Marketing

    With about five years of experience, I've designed, supervised, and executed dozens of content marketing strategies for B2B SaaS and VC companies. I'm also versed in executing B2B SaaS content creation with storytelling.

  • SaaS

    I've helped B2B SaaS startups like People AI, Exceed AI, Cyber Sierra, Klue, and Blackthorn, and others strategize and execute their content programs.

Experience

  • Product-Led Storytelling Newsletter

    Chief Storyteller & Editor

    Most tech startups don't fail because of code; they fail because of clarity. I write the Product-Led Storytelling (PLS) newsletter to fix that. Every week, I decode how B2B SaaS outliers win—not through "growth hacks," but by treating narrative as their ultimate leverage. I write for SaaS Founders, Product Marketing Managers (PMMs), and Investors who are tired of the "content marketing" trap (chasing traffic) and are ready to embrace product storytelling (driving adoption). What I do here: Reverse-Engineer Narrative Moats: I investigate exactly how companies like Gamma evolved from the "worst idea ever" to $100M ARR by nailing their "Big S" (positioning) and "small s" (feature) stories , and how Jenni AI achieved "Story-Market Fit" to turn a lucky break into predictable growth. Codify Execution Frameworks: I don't just theorize. I share the exact proprietary systems I developed to operationalize narrative, including the Feature Cluster Content Strategy (FCCS) for positioning , ICP StoryScripts for resonance , and StoryBriefs for consistent execution. Solve the "Founder Bottleneck:" I provide the blueprint for extracting the product story trapped in a founder's head and turning it into a scalable "company chorus." Champion the PLS Mindset: I help PMMs and Founders see that great marketing doesn't start with what you say—it starts with what your product enables. My goal is simple: To help you stop competing on features and start winning on belief through stories. Subscribe to get the deep dives: https://productledstorytelling.substack.com/

  • Laand

    Builder & Marketer

    I'm building Laand to fix the broken hiring system by operationalizing the only human traits left that command a premium: *High-Agency & Taste.* Laand is the High-Agency Agent for top talent and the companies that seek them, powered by a multi-model AI backend. Instead of playing the failed volume game, we arm candidates with bespoke Job Application Kits (JAKs)—combining real-time company intelligence, strategic gap extraction, and targeted decision-maker outreach. And for hiring companies, we're the missing Proof of Work infrastructure to actually verify Tasteful, High-Agency talent without long resume reviews, back and forth interviews, or expensive referrals. We are capturing the massive whitespace between generic resume templates and expensive career coaches. Laand empowers talent and companies to ditch blind busywork, bypass the broken HR queue and actually land offers. Automating applications is cool. But engineering Agency and Taste is what gets people hired in this AI era. That's what we're building at Laand.me

  • VEC Studio

    Founder, Lead Strategist
    •vec.studio

    As Founder & Lead Strategist, I lead VEC Studio's team of creatives building market-differentiating content strategies. My team also helps to execute the same through Product-Led Storytelling, the unique content marketing execution I developed.

    E-CommerceDigital AgenciesSaaSB2B

  • Klue

    Product Marketer, Content

    I work with Adam McQueen, Director of Product Marketing & Content, to execute product marketing for Klue. I leverage my Product-Led Storytelling approach to brainstorm, plan, and craft product-led content for blog articles, feature releases, how-to tutorials, and success stories aimed at converting PMMs and CI pros at enterprise tech companies.

  • Curt Studio

    Strategic Marketing Advisor
    •curtstudio.divhunt.art

    Curt’s design subscriptions are tailored to the needs of your B2B marketing team. I provide ongoing, strategic marketing direction, strategy, and execution for this service-based startup.

    graphic designWeb designUX DesignProduct Design

  • Product Marketing Alliance

    Ambassador, Product Marketing Alliance

    Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption, and the overall success of their products.

  • Engage Messaging

    Head of Marketing

    I joined Engage.so as Head of Marketing (and Co-founder). During my short time with the startup, I worked with the Founder to build initial product awareness, design self-serve user onboarding flows, handled site-wide copywriting, and directed the design team in implementing design layouts.

  • DigitalSprout Creative Agency Ltd

    Co-Founder CEO
    •digitalsproutng.com

    I co-founded DigitalSproutNG, a customer experience agency based in Nigeria. Under my leadership, we grew from a team of two -- the founders, to a team of seven. In my position, I helped the company and its clients develop holistic online marketing growth strategies. I also developed the content marketing program we leveraged to attract and close clients through organic search.

    Digital AgenciesB2B

  • AskWonder

    Snr. Marketing Research Analyst, Copy-Editor
    •askwonder.com

    I worked as an independent consultant in a freelance role, helping clients such as PwC, We Are Social, and dozens of other top companies with market research and analysis. During my time, I delivered over 500 five-star research projects, rising to the position of Senior Research Analyst and copy-editor.

    B2BOther

  • Bizintelng.com

    Digital Marketing Strategist (Consultant)

    I developed, implemented and handle the supervision of the Digital Marketing Strategy for the company.

  • Social Metrics Nig. Limited

    Digital Marketing Manager (Intern)

    Responsible for creating digital marketing strategies for external clients and for in-house products. Developed, implemented and manage firm's sister brand, Visual Plus Studios (visualplus.com.ng) Digital Marketing Strategy.

  • FREM Online Store (frem.com.ng)

    Digital Marketing Strategist (Consultant)

    Developed, implemented and handles the supervision of the digital marketing strategy for the company.

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