👋 Let's Talk Content Strategy and Brand Messaging!
I’m a digital strategist, trainer, and content creator. I empower businesses to build content they are proud of and capture minds and hearts with stellar brand messaging. On Growth Mentor, I can help you craft a cohesive marketing strategy and develop the know-how to execute and improve on it long-term: ✔️ Marketing & Audience Strategy: starting from the ground up, researching target audiences, and developing data-driven buyer personas. ✔️ Content Strategy: identifying key audiences and strategic goals to design content marketing initiatives that drive results. ✔️ Content Planning: finding the topics your audience cares about and addressing them in the right channels and formats. ✔️ Brand Positioning: specifying the value you bring, the target market you compete in, and the unique elements of your offer. ✔️ Brand Messaging and Copywriting: crafting the right words that express your value proposition and key differentiators. Bringing your messaging to life across landing pages, email flows, sales decks, and more. I work with three main types of clients, and if you fall in one of these categories, I'll be a good fit for you as a mentor: · Services Businesses – both B2B consulting and B2C coaches; · SaaS products – from pre-PMF to early scale-ups; · E-commerce and DTC – working on positioning and messaging or specific copy and content formats. Why am I here? I have a passion for sharing knowledge, and I believe that the process benefits both the "teacher" and the "student". I've already trained more than 2,000 students in content marketing, copywriting, and marketing strategy. I love working on new challenges and being a mentor lets me meet ambitious teams with exciting projects - and that's what energizes me! I hope we can meet up soon!
I help customers create consistent brands that stand out in a sea of sameness. I can work with you on the building blocks of branding, like defining your brand personality and voice, laying out the brand story, figuring out your brand's positioning, or repositioning in a new market.
Building a sustainable content strategy that drives results is no easy feat, but I've helped dozens of companies do just that. Together we can discuss your target audience, build your personas, and use smart ways to find the right content topics, formats, and channels. Once the plan is there, I can give you battle-tested advice on long-form copywriting, optimization, reusing content, distribution, and measurement.
I’ll help you find the right words to attract, retain, and monetize attention. Together, we can clarify your positioning – specifying the value you bring, the target market you compete in, and the unique elements of your offer. We can discuss brand messaging – crafting the right words that express your value proposition and key differentiators. Or we can bring your messaging to life across landing pages, email flows, sales decks, and more.
Email is an often overlooked channel, but it has great applications - from getting your e-commerce customers to purchase more often to onboarding SaaS users. We can plan specific funnels and flows for your audience, segmentation criteria, and tools that fit your needs.
If you're just starting out, you need to start with the customer. I can show you how to validate your idea with the help of customer research practices like interviews, surveys, extracting insights from online communities, and more.
I've grown my own business on the back of my personal brand, and I help founders, digital experts, and freelancers position themselves better and gain more visibility. I've used the same tactics to grow my own following on LinkedIn and keep people engaged with my marketing newsletter.
I use in-depth customer research to help startups find the true pain points of their customers and align their products as indispensable solutions. I can help you plan your customer development project and define value propositions based on the data.
Content marketing is my core focus and social media is a big part of that. I mainly focus on LinkedIn for the purposes of personal branding and B2B sales. I can help you plan organic content for B2C and DTC brands, too. However, I wouldn't be the best fit if paid social is what you're after.
I've spent more than a decade in digital marketing, with a primary focus in e-commerce and SaaS. My last role at a B2C SaaS startup with more than 500,000 registered users. Then I decided to go solo and work as an independent consultant on other exciting projects - and I always like to see new ones! I have extensive experience using the Jobs-to-be-done methodology to execute product repositionings.
I've used Brevo / SendinBlue for a number of accounts I've managed. I've worked on complex email automation flows to satisfy different client needs and use-cases for B2B consulting companies and enterprise agencies.
I built and distribute my own marketing course on Teachable, and I worked with clients who have hundreds of thousands of students, so I've seen different Teachable setups. I know the technicalities of the platform and I've done integrations with the rest of the marketing stack.
I've done customer research projects on UserInterviews and participated in setting up the selection criteria, choosing participants, and conducting the sessions.
I started using Ahrefs recently but it's a tool that has become a part of my daily work stack. I use it to discover content opportunities and build detailed content plans for clients - as well as to do a basic health check on technical SEO.
I've been a long time Buffer user and it can do wonders for small teams that want to scale content production on social media. An NGO's whole content process relies on a Trello + Buffer Zapier integration which lets us be consistent with content, although we work solely with volunteer content creators.
I currently use ConvertKit for my own email marketing, and I know its full capabilities for audience growth, automation building, and regular content production.
If it's an ad format and it's on Facebook, then I've probably done it. I follow closely the newest developments on the platform and help my clients promote content, get leads, and acquire conversions through Facebook.
I'm a data nerd and although Google Analytics falls short for some projects, it's still the best tool to start measuring. I've worked on the technical setup and troubleshooting, as well as the day to day use of GA to uncover insights. And I love it!
I'm a great fan of Data Studio as you can easily create charts that bring data to life and keep your team on the same page. I use it extensively with clients to prepare reports and funnel dashboards that reveal what's working and what needs improvement.
Hotjar is one of the first things we install with new clients - I use it to get some behavioral data and see how we can improve landing pages. Recently, we got a 3x increase in conversion rate on a client landing page based on insights from Hotjar alone.
Another great landing page builder, I've used Instapages with clients that need some standard functionalities and need a simpler tool to do that. You can leave your developers at peace and get landing pages out quicker.
Intercom is a favorite company of mine and their tools are well thought out and very helpful. I've created onboarding and retention flows for customers, worked on re-engagement campaigns and set up ways for triaging support requests.
I've been planning content on LinkedIn for most of my B2B clients and find it really useful to showcase expertise for enterprise agencies or personal brand development.
I have worked with Mailchimp on a number of projects with clients, not just sending one-offs, but creating automation flows based on different behavioral triggers.
The beauty of Quora is that it gives you very detailed targeting options - something indispensable for niche businesses. I've found it especially helpful as a way of promoting content that then serves as a qualification method for new visitors.
Unbounce is my favorite landing page builder as it provides even more options to do advanced stuff like adding scripts to your pages. It provides a lot of options for quick and dirty A/B testing of landing pages, so you can see what sticks and improve your user journey.
My marketing career started in consumer electronics and e-commerce. I was the head of marketing for one of the top 3 e-tailers in my country, and we went from a niche gaming store to a 14-category mass site with €12,000,000 annual turnover during my tenure. I've done everything, from big-picture marketing planning, to writing emails and launching social media campaigns.
I've worked with many SaaS products, both B2B and B2C, helping them define their positioning, understand customers better, create messaging that resonates, and build growth loops through content and copywriting. My last in-house role in SaaS was for a successful international brand that, at the time, had 500,000+ active users. However, I also know the peculiarities of finding your first customers.
I help consultants, agencies, coaches, and other professional service providers differentiate themselves through thought leadership and personal branding. My clients range from 60-people teams creating enterprise IT solutions to business consultants that work with brands like Adidas, Red Bull, Oreo, and Mattel.
All my current work is based on a strong personal brand. I know first-hand how important it can be – for B2B consultants like me, as well as other businesses. I've helped founders develop their personal brands to promote their companies, and I've worked with sales teams and marketing teams on social selling through personal branding. I've also helped a few B2C coaches (mainly in fitness and productivity) to promote their work.
Co-founded a popular-science platform and built its brand and community from scratch. → Grew the flagship event from 180 to 750+ attendees, with a guest NPS of +85 at the latest events. → Led all communications, audience growth, partnerships, and sponsorships. → Created the content ops structure needed to hand-off daily marketing operations to the team after my departure from operational work.
As an independent digital strategist, I'm working with brands primarily in B2B services, SaaS, and e-commerce. Through a mix of hands-on work and structured knowledge sharing, I help business owners, founders, and marketers become better digital professionals, build stellar brands, and accelerate growth. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth. I love sharing what I know which happens through a newsletter, my blog, and an online course I developed in 2022. I have trained more than 2,000 students and spoken at conferences across Europe.
Led content for a platform bringing expert-led growth marketing to founders and marketers. I built the content strategy and production engine from the ground up, aligned to the brand's positioning. Created and ran Hypergrowth Talks, an interview series with leading growth experts. In its pilot quarter, we grew traffic 10× and social reach 20×.
Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill. As part of my work there, I led the implementation of a full measurement strategy and helped implement the data-driven approach for the whole team. I set up and led the first growth experimentation process in the company. Together with a colleague, we planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning.
Led the brand launch and positioning for a new consumer product, reaching 150,000 targeted users through paid and organic channels. Stepped in as project manager for the full 8-person team, tracking performance and keeping major initiatives on schedule.
I worked on the general communication and marketing strategy of the content reader Inoreader. Together with the Product Lead, we developed a product tour presenting key features to new users. As the sole in-house marketer, I communicated the launch of 4 key new platform features and created content that showcases features through everyday use cases close to the target audience. During my time with the company, the user base scaled to 300,000 users.
Over the course of 3 years, I developed the overall marketing strategy, marketing actions, and programs for the biggest leisure product e-tailer in Bulgaria. I managed all marketing budgets and a team of 5 content managers and 1 designer. At the start of my work there, I created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories and worked on key initiatives of a major rebranding.
Built brand and audience for leading international tech brands like Dell, Razer and ASUS. Developed Canyon into a lifestyle tech brand for younger consumers, including five limited-edition launches. Ran community-building and partnership campaigns for Razer, and managed full-year budgets and retailer co-campaigns for Dell and ASUS.
PR planning Corporate communication strategy development Client relations Media relations Project management Event management
Project management PR planning and Corporate Communication strategies Client connections Media Relations Event Management Sponsorship inquiries and contracts Film editing
