
XgenTech Shopify Agency
Established in 2013, we are a digital agency with our roots in New York. We specialize in design, development and marketing services for Shopify stores. With an innovative and goal-driven approach, our team of eCommerce experts help online businesses launch beautiful websites and optimize them for higher conversions, sales, and revenue. XgenTech is one of the oldest and most trusted Shopify partners, having built over 320 websites across the world, helping merchants take their products to a global market. As a Head of Content Marketing, I am responsible for the following: - Establishing clear brand, marketing and content guidelines - Setting up the HubSpot pillar strategy for content marketing - SEO optimization of the website and content - Creating and executing monthly content marketing calendars - Creating and executing monthly social media marketing calendars - Refreshing and optimizing content for organic performance - Tracking content performance and optimizing efforts - Creating online and web content - In-depth competitor analysis
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