Career Bird
Organic Growth Consultant
- Leading SEO and AEO growth strategy, with the aim of growing inbound demo requests - Working with the technical and editorial team to execute the initiatives planned and executed
Usman Akram
Discoverability (SEO, AEO & Paid Search) @ Modash
Lahore, Pakistan (+05:00 UTC) English, Urdufrom Lahore, Pakistan
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
26 reviews / 33 sessions
Wed
21
Next availability
A fantastic first call with Usman. We had a great discussion about analysing content traffic decay, and some of the best strategies for analysing content performance for a business that is already doing SEO and content well. Extremely knowledgeable and a great guy – looking forward to more calls in the near future.
Cary Hastings
Usman and I in just 30 minutes covered about 2 months of work for me to do on leveling up the content/SEO strategy for our Webflow agency. He had very specific guidance, steps and examples to share for every step and recommendation he made. He's just a brilliant kind person and I'm happy to be associated with him going forward.
Hal Zeitlin
Usman was a super friendly and knowledgeable guy. He was able to help me with SEO topics that have been giving me nightmares. He has so much knowledge on the subject and his ability to explain high-level topics in such an easy way blew me away. I can't wait to book another call !!!
David Macqueen
Bio
Hey! I'm an organic growth strategist helping B2B SaaS companies drive more revenue and customers from SEO and AEO. I come from years of experience working with software companies in the B2B space, having led strategies for companies like Loom, Adobe, ActiveCampaign, Branch, Retool, Hotjar, and more. On the side, I consult with B2B SaaS companies that don't want to work with an agency and need hands-on execution. I come in as a partner and help companies build their revenue engines from SEO and AEO from the ground up, or scale existing ones with higher efficiency. I'm a massive fan of using automation and agentic AI to drive efficiency and delegate the repetitive stuff. I believe anything that can be delegated well can also be automated to some extent. I've built several practical workflows, and AI agents have functionally made our content production, our content auditing, reporting, and many other cases significantly more efficient. If you're a B2B SaaS company that wants to generate more revenue and customers from search, feel free to reach out. If you want to learn about my background, my story is below. My background: → Started my SEO career in early 2019, age 20, still at university, juggling a full-time job, a part-time job at a local agency, and a few random websites to learn the craft. → Jumped between agencies before landing my first in-house role at a B2B SaaS company in the email marketing space in 2021. → Joined Flying Cat Marketing (B2B SaaS SEO agency) in 2021. Stayed ~2.5 years, working up from strategist to Head of SEO, leading a team of 4–5 and a pool of 20+ clients. → Led successful strategies for companies like Hotjar, ActiveCampaign, and Mixmax — several of which became case studies for the agency. → Started consulting on the side around the same time, acting as a fractional Head of SEO for companies that needed expertise but not a full-time hire. → Moved to TripleDart (another B2B SaaS SEO agency) and led a team of SEOs. → Joined Omniscient Digital in 2024 for ~1.5 years, leading growth strategies for some of the biggest brands on the planet, including Loom and Adobe. → Currently Discoverability Lead at Modash, an eight-figure B2B SaaS company, where I own search as a whole ecosystem: traditional SEO, AI search / AEO, and paid search. Managing a team of two, a marketing engineer and a senior content marketer. Also, if you're new here, subscribe to my YouTube channel, where I put out a lot of content on my detailed strategy frameworks and the stuff I'm playing with around automation and agentic AI.
Expertise
Building a team
I've been successfully managing a team of SEO strategists as the 'Head of SEO' at Flying Cat Marketing. This includes in-house and freelance resources as well. Depending on what you're trying to achieve, I can put a plan of the kind of resources you'd need.
Content marketing
Content has always been the focal point in most of my SEO growth strategies. My research process starts with developing product understanding and gathering customer insights to create content that resonates with the ICP. I can help with strategic content direction by taking all growth opportunities available to your website into account.
SEO
SEO is all I've ever known. Having worked with a lot of companies and agencies, I've tasted nearly all mainstream verticals/industries and have acquired hands-on experience in SEO in the areas of technical, content, and links. Knowing what is objective you're trying to achieve, I can help develop an SEO strategy that'd give you the most predictable route to accomplishing your target.
Toolkit
Ahrefs
Absolutely love all things about Ahrefs. Been using it since the earliest days of my career and is to date my favorite SEO tool. I have a solid understanding of how it works and a strong grip on all of its features.
Google Analytics
Google Analytics being one of the classic SEO performance measurement tools can be helpful to track engagement metrics for traffic as well as some basic conversion events. I've had advanced-level command on GA3, and these days am getting my hands dirty with GA4.
Google Tag Manager
Since in all my previous roles I've almost always had support in GTM issues, this isn't a tool I have an extreme level grip over. But in the past 2 years, I've been able to set up conversion tracking for some SaaS clients which has gotten me decent experience of the platform.
Google Search Console
Google Search Console is something I use in my day-to-day activities and for in-depth analysis of some sort. Exporting GSC data to Google sheets to make data-informed SEO decisions is my favorite play.
Industries
B2B
B2B is the main industry I've spent most of my career so far. From lead generation to sales funnels and from demand creation to demand capture, I create compelling online experiences that fuel your business growth.
SaaS
SaaS SEO is where my deep expertise lies. Having worked with companies like Hotjar and ActiveCampaign, I possess the ability to develop SEO strategies that move the needle in terms of revenue from organic search.
Enterprise Software
Attracting enterprise customers for your software requires a non-stereotypical SEO strategy approach. Having worked in the B2B space for so long, I possess the experience of achieving non-typical SEO objectives like growing the deal size for the company with high-concentration customer research methodologies.
Experience
As part of the Semrush contributor lineup, I create content for their YouTube channel. My focus is on the intersection of AI, automation, SEO, and AEO, with detailed video walkthroughs showing how SEOs can use AI and automation to streamline and scale their own processes.
SaaSB2B
As Discoverability Lead at Modash, I own search end-to-end—across traditional organic search, paid search, and emerging AI-driven discovery. My focus is capturing the ~5% of the audience that’s actively in a purchase-ready mindset, wherever and however they’re searching. I report to the Head of Marketing and work closely with Brand and Product Marketing to ensure Modash is discoverable at every high-intent moment. I’m also building the discoverability function from scratch, shaping how search contributes to growth across the company.
Qlik
Organic Growth ConsultantResults (18+ months): - Increased organic traffic and conversions from product-led pages through a commercial search strategy. - Built and executed a large-scale migration and deprecation plan for Talent.com, preserving search equity and minimizing disruption. - Nearly doubled referral traffic from AI search platforms and LLMs over the last 12 months. Strategy behind: - Shifted SEO focus away from broad TOFU content toward high-intent commercial search terms tied directly to Qlik's products, use cases, capabilities, and industries. - Built and prioritized a product page growth roadmap based on business impact, creating a scalable pipeline of commercial opportunities. - Identified and implemented a focused set of high-impact technical SEO improvements aimed specifically at increasing product page performance and conversions. - Developed and led the company's AI search optimization strategy to improve visibility and traffic from emerging AI-driven discovery channels.
Hostfully
Organic Growth ConsultantResults (in 19 months): - Increased demo requests from organic search by 186%. - Improved organic search conversion rates by 2.9X. - Maintained stable organic traffic despite broader search declines caused by AI search platforms and Google AI Overviews, while continuing to grow demo volume from organic search. Strategy behind: - Shifted SEO strategy toward high-intent MOFU and BOFU content, prioritizing commercially relevant search themes tied directly to demo generation. - Conducted technical SEO audits across desktop and mobile, fixing crawl budget waste, sitemap issues, and canonicalization problems impacting indexation and rankings. - Performed a deep content and conversion audit to prioritize high-value pages, refreshing declining but high-converting content with stronger search intent alignment and improved E-E-A-T signals. - Expanded competitor comparison pages, commercial landing pages, and supporting topic clusters to capture decision-stage buyers and strengthen topical authority around vacation rental management software.
Responsibilities include: ➡️ Managing a portfolio of 5-7 SaaS projects for organic growth ➡️ Building holistic SEO growth strategies based on client goals ➡️ Partnering with the internal editorial and analyst team to execute the plan ➡️ Navigating roadblocks to meet the project goals ➡️ Helping the team build/improve internal processes
ColdIQ
Organic Growth ConsultantResults (in 13 months): - Achieved 127% growth in agency form submissions, 162% growth in agency meetings booked, and improved CVR from 0.38% to 0.60% within 13 months. - Increased organic traffic by 49% and contributed to scaling ARR from $2M to $6.5M by improving both traffic volume and lead quality. Strategy behind: - Built Core IQ’s organic growth engine from the ground up, including full site architecture, internal linking logic, and a programmatic SEO roadmap across their tools stack. - Led in-depth customer, keyword, and content research for both the partnership program and agency service; established a scalable content production cadence. - Conducted technical and content audits, rebuilt internal linking systems, and optimized free tools as search-driven acquisition channels. - Drove strategic link building to strengthen rankings of high-commercial pages, directly increasing qualified agency leads.
Mixmax AI
Organic Growth Consultant- Led initial business deep-dives and conducted full technical and content SEO audits with clear, prioritized action plans. - Built quarterly content roadmaps driven by keyword research, search intent analysis, and SERP opportunity mapping. - Developed SEO-optimized content briefs, guided writers, and ensured on-page best practices were implemented. - Established monthly SEO reporting with dashboards and insight summaries focused on traffic, rankings, and conversions. - Ran recurring strategy alignment calls and maintained ongoing ownership of overall SEO health and issue resolution.
Results (in 8 months): - Increased programmatic SEO traffic by 96% (starting from a 6-figure traffic base) and 2X’ed inbound deals sourced from pSEO pages. - Grew blog search traffic by 24% and increased deals attributed to the blog by 24% Strategy behind: - Prioritized high-converting programmatic page types using CRM deal data (Pipedrive) and doubled down on the six page structures driving 88% of inbound deals. - Redesigned the internal linking architecture using a hub-and-spoke model with vertical and horizontal linking to systematically distribute authority and improve indexation. - Improved the content experience on programmatic pages by adding high-intent data points (growth rates, engagement trends, top content, audience insights) and revamping page design for better engagement. - Strengthened editorial strategy by interviewing influencer marketing managers (SMEs), aligning blog content with real buyer pain points while maintaining search competitiveness.
HelloAudience
Organic Growth Consultant- Led discovery, research, and defined the overall SEO and programmatic content strategy. - Architected scalable pSEO categories, templates, and internal linking frameworks. - Conducted ongoing keyword, intent, and SERP opportunity analysis to identify high-impact programmatic pages. - Built reporting systems and led recurring strategy alignment meetings to drive performance. - Owned technical SEO health and proactively resolved site-wide issues. - Communicated the full pSEO architecture to engineering and partnered closely to ensure clean implementation and long-term scalability.
I led a team of talented SEO analysts and specialists. Most of my time was spent: ➡️ Diving into oceans of SEO data ➡️ Devising growth strategies for dozens of SaaS companies ➡️ Hiring top SEO talent ➡️ And optimizing processes to improve our SEO offering.
SEO
✅ Joined as the 6th full-time employee, and the first in-house strategist. ✅ Led a team of 5 SEO strategists on a massive multilingual SEO project for a tech unicorn ✅ Drove millions in traffic and thousands in conversions for B2B SaaS companies ✅ Served SaaS projects across Martech, Salestech, HRtech, and more ✅ Helped create and operationalize our core SEO service: the FGS framework ✅ Created several strategy pitches that landed clients like ActiveCampaign ✅ Achieved a leadership position, went from strategist to Head of SEO ✅ Automated several processes to save hundreds of tracked hours on tasks ✅ Developed countless SOPs on new processes constantly evolving our offering ✅ Ran an R&D project on programmatic SEO and made it a part of our offering ✅ Developed myself in the areas of leadership, executive presence, and time management
SEOHelped to create new SEO processes Revamped the client onboarding and strategy experience Developed several SEO strategies for newly onboarded SaaS companies
SEO
Software Finder
Organic Growth Consultant1) Created a holistic SEO growth strategy for this software aggregator platform after assessing all growth opportunities available to them. 2) Helped the company find loopholes within their SEO department setup, and refined their KPIs and the structure of their 20+ members SEO team. 3) Documented new processes, templates, and systems to operationalize the updated KPIs and responsibilities for their team across the company. 4) Conducted training for their SEO and content team to help them build a holistic understanding of organic search growth and the best means to tie its progress to business outcomes.
TestApp.io
Organic Growth ConsultantBuilt an SEO growth strategy and helped set up a system for its execution. The primary objective was to grow the qualified search traffic for the website with content mainly focused on capturing existing demand for the category.
A premium link building agency serving some gigantic companies as their clients with high-quality whitehat link building service, where I was responsible for handling various high-end link building campaigns simultaneously.
A San-Francisco bay area (Silicon Valley) based software as a service company (SaaS) offering an email and landing page editor as its main tool to other businesses as well to end consumers for enhancing their email marketing efforts.
SaaSB2B
One of the leading Digital Marketing Agencies in Pakistan & Malaysia where I am currently working as an SEO specialist serving their clients mainly along with working on their own website.
Rank Engineer
SEO Analyst & Link BuilderA well-known local SEO Agency in Pakistan where I was handling SEO work for clients and (for the most part) its in-house websites.
A dropshipping company in China for which I wrote as well as managed loads of content consistently for months.
A small development agency where I started writing content at, in a junior entry-level position. Wrote content for a few landing pages & blog posts on their website.