Inovexus
Mentor
I support early-stage founders through strategic mentoring as part of the Inovexus acceleration program
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
5 reviews / 9 sessions
Thu
12
Next availability
in your time zone (Athens)
Bio
I’m a fan of quickly framing a problem and then crafting and executing tests/pilots to facilitate robust decision-making. As a business owner, I’m keenly aware of typical challenges businesses encounter and eager to share insights and tangible tactics to drive them forward. My expertise encompasses conducting market research, due diligence, financial analysis, marketing planning (including budget allocation), developing pricing strategy, creating and executing product led growth tactics (funnel analysis, facilitating surveys to understand and tackle drop offs, A/B testing of copy for emails and ads, and many more) retail channel planning, and working cross-functionally to launch (and grow) products and services. I am hands-on and strategic owing to my experience owning my business, working in a startup where I was charged with building a business from zero to one and my experience working in mid-market and larger companies.
Expertise
Advice on funding
I've worked on fundraising pitches for a startup that raised $43M series B funding. In addition, I've assembled cases for startups to raise funding to commercialize their fledgling products.
Email marketing
I've launched onboarding and acquisition emails to increase conversions and drive action and blogged about best practices/tips. Let's discuss what you're doing and how best to optimize your strategy. https://heyudo.com/how-i-achieved-95-email-open-rates-ab4a6cba5959
Go to market strategy
I've launched products in new markets from scratch, so I know first-hand how challenging it can be to build awareness and consideration in new markets. That being said I have some tried and tested tactics that can help you win as you enter new markets.
Growth marketing
I've tackled ways to narrow down on ideal customer profiles, convert prospects to customers, and retain customers. I like to understand the full funnel and then look into barriers to conversions by reaching out to prospects who haven't converted and customers who converted. After getting a good grasp of the blockers I can then assemble an action plan to increase conversions. Ask me how I increased conversions by over 100% when we speak!
Pricing strategy
A solid pricing strategy requires understanding how a product or service is more valuable than already existing products and substitutes. It's also important to understand elasticity dynamics, target customers, and the broader market. I've worked on pricing for different companies, and can advice you on how you can price optimally without living any value on the table.
Toolkit
Figma
As part of my roles in product marketing and growth, I edited assets to prepare them to be uploaded to website. I also mocked up user experiences for new product and pricing launches.
Storyblok
I worked extensively in Storyblok to build a website from scratch adding product and blog content to educate prospects and customers about the value proposition of a product.
HubSpot
As part of my roles in product marketing and growth, used HubSpot for email marketing, lead generation tracking, landing pages and forms, and to better understand the customer funnel.
Experience
KV (a strategic growth advisory firm)
Founder- Built AI Agent skills to finetune ICP scoring, outbound, and pricing to accelerate marketing for early stage to mid-market companies. (https://github.com/heyudo5-max/spark-kit). - Mentored over 15 AI startups during INSEAD's AI founder sprint <venture-lab.ai>. - Executed an integrated campaign targeting Enterprise businesses and delivered $231K in pipeline in < 3 months. - Worked with gVID, AI video startup to receive $800K pre-seed round. - Conducted due diligence on a Nordics construction tech startup. - Launched growth hacking tactics for an embedded insurance startup to 10x its customer base.
- C-level role that reported to CEO. - Built a new B2B segment from zero to one. - Quantified total addressable market and assembled ideal customer profiles, use cases, workflows, pain points, and value propositions. - Contributed to fundraising round (series B: $43M) preparation and quarterly board reports. - Conducted market research - interviews with experts and customers, industry and competitor research to inform go-to-market. - Developed a new pricing strategy. - Crafted and executed marketing strategy - built ad campaigns, content strategy across video and owned channels. - Monitored and optimized funnel to increase traffic and drive more subscription conversions. Achievements: - Increased annual recurring revenue by xx% (to $xxxM) YoY - Raised traffic to website by xx% month on month - Increased subscription conversions by x YoY - Built out website and blog content from bare-bones - Rolled out new pricing
First Product Marketer hired in the EU. Responsible for crafting and executing Square's launch strategy and processes for its EU & global expansion. P&L responsibility. - Oversaw go-to-market for entire product suite, separate product & feature launches including research, market assessment, success metrics definition, segmentation, and creative messaging. - Defined and set up the product marketing function, disciplines, and GTM processes. - Recruited, hired (including external agencies), and managed the go-to-market team. - Initiated pricing strategy.
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I developed a marketing strategy across Google Cloud Platform (including Google Workspace) and Android. - Crafted a go-to-market for a smart feature phone launched in APAC for Android. - Prepared marketing strategy (prioritization, positioning, channels, content) for Google Cloud. - Drove mid to lower funnel initiatives, and created sales enablement assets compelling sales teams to sell GSuite (resulted in incremental xk seats/Q; received award). - Executed successful events that generated US$xxxk pipeline - 21% closed within 2 months. -Developed events playbook to scale partner event management across EMEA.
Prepared market entry feasibility for Nigeria -Conducted quantitative analysis on macro-trends to determine impact on store set-up -Drew up pricing strategy and market entry cost analysis -Presented findings to senior management
E-CommerceB2C
BDMI - Bertelsmann Digital Media Investments
Consultant- Conducted primary & secondary market research - Prepared in-depth report (macroeconomic, market, industry & competitor analysis) on entrance into particular segment - Presented report recommendations to senior staff who accepted and took them on.
Leyton UK
Consultant- Prepared strategy and business plan for new services. - Researched and analyzed market and competitor landscape. - Projected new service potential cash flows and analyzed return on investment. - Gained approval from leadership to proceed with adding new services to portfolio.
Schibsted Media Group
ConsultantCo-conducted qualitative and quantitative research to develop marketing strategy to increase market share in online classifieds segment
Labcorp
Program Associate- Promoted in 2007 - Facilitated pharmaceutical market access programs, driving US$XB in sales for Enbrel (biologic), Gardal and Zostervax (vaccines) and pain medications.