All mentors

Toprak Erol Aydin

Award-Winning Product Designer / UX Designer

Brisbane, Australia (+10:00 UTC) English, Turkishfrom Istanbul, Turkey
Usually responds in 20 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
10 reviews / 15 sessions
Tue
20
Next availability

Bio

I have a passion for digital and I have keen business instincts and an eye for emerging trends and behaviours. My aim is to build up award-winning ethical projects as I have successfully done over the years. A bit about me: - 15+ years of UX design experience, in agencies, Saas products, and software companies. - Experienced in leading design teams and mentoring junior and mid-level designers - Passion for thinking innovatively and creating intuitive and easy-to-use interfaces that delight end-users and solve business problems - Strong understanding of and familiarity with the end-to-end UX design process, user-centred design and UX principles - The ability to get hands-on with UX design and prototyping tools - Experienced in developing rapid prototypes - Familiar with UX trends and methodologies - Ability to effectively prioritize and plan workload to meet deadlines - A varied background in areas such as strategy, user research, business analysis, visual design, and creative or front-end development. - Experienced in designing, planning, and facilitating user research and various software tools. (ie: Fullstory, Hotjar, Hubspot, Intercom etc.) - Conducting customer research and facilitating usability testing - Documenting user research findings and presenting concepts to senior client stakeholders, and product managers. - Expertise in reviewing existing systems and processes to identify UX issues and develop UX recommendations - Experienced in designing, leading and facilitating workshops or co-creation sessions

Expertise

  • Design / UX

    I help software development teams to make their software accessible and easy to use for everyone. With the methods and resources of user experience, I reconnect software development and marketing teams showing them the right way to move forward. I can help you to fix the bad user experience, or if I am early in the design cycle, I bake in a great user experience from the start. I fix wasted development time/money, helping through user experience prototyping in the early stages of development.

Toolkit

  • HubSpot logo

    HubSpot

    This is just one tool that I am using to understand the insight of your project. I would prefer Google Webmaster Tools, HotJar, FullStory so on and so forth. I personally use Figma for design and FigmaJam for team collaboration.

Industries

  • SaaS

    I have worked with mining companies, banks, and logistics firms, leveraging my UX expertise to enhance their products. From mining industry software to banking applications, I craft engaging interfaces, streamline workflows, and optimize usability. User-centered designs drive efficiency and customer satisfaction, unlocking the full potential of digital solutions. With a focus on intuitive experiences, I help businesses create meaningful interactions that resonate with users.

  • B2B

    Creating intuitive and efficient interfaces that optimize usability and satisfaction for our business clients. By leveraging my expertise, I enhance the user experience of our software solutions, ensuring seamless interactions and improved productivity.

  • E-Commerce

    I have collaborated with e-commerce enterprises to enhance their sales performance by refining their visual appeal, streamlining the user journey, and ensuring a seamless and user-friendly experience.

  • Digital Marketing

    In my experience collaborating with marketing agencies, I successfully generated and implemented creative ideas into our designs. I specialized in developing complex marketing websites, social media campaigns, and engaging advergames.

  • FinTech

    Partnered with prominent national and international banks, leveraging extensive user testing and analysis to enhance their user experience. By conducting numerous tests and gaining insights into user behaviors, I have successfully crafted tailored solutions that effectively drive engagement and optimize the banking experience.

  • Travel

    Collaborated with tour companies to effectively promote and sell their diverse range of tours, leveraging strategic marketing techniques and customer-centric approaches.

  • Cloud Computing

    Designing intuitive interfaces, streamlining workflows, and optimizing usability for cloud-based apps—my focus as a UX designer passionate about user-centric experiences.

  • Artificial Intelligence

    I am deeply immersed in exploring, experimenting, and implementing AI technologies within user experience projects. Additionally, I enjoy collaborating with startups to uncover innovative ways of incorporating AI into the development of intelligent applications.

Experience

  • Autodesk

    Senior User Experience Designer

    Working within the Tandem Connect team at Autodesk as a Product Designer, contributing across the product design lifecycle from discovery and research through to prototyping, validation, and delivery. Designing scalable, connected workflows for digital twin and building operations experiences, focused on helping teams integrate systems, automate processes, and make complex operational data easier to understand and act on. Collaborating closely with Product, Engineering, and cross-functional teams to create experiences that balance automation, transparency, scalability, trust, and user control.

  • Atlassian

    Senior Product Designer
    •Www.atlassian.com

    Working within the Admin Scale team, contributing across the full product design lifecycle from discovery and research through to prototyping, validation, and delivery. Designing scalable enterprise workflows and AI-assisted admin experiences across Jira, focused on permissions, governance, workflow management, fields, and operational configuration systems. Recently worked on initiatives including Admin AI, AI-powered Permissions, Workflow List View, Fields, Team Permissions, and Individual Capacity Planning, helping simplify complex administrative workflows for large-scale enterprise environments. Collaborating closely with Product and Engineering teams to design systems that balance automation, transparency, scalability, and user control.

  • RPMGlobal

    Lead Product Designer

    Worked on RPM’s flagship asset management platform, AMT, helping lead its transition from a legacy Windows-based product to a modern SaaS experience across web and mobile platforms. Designed operational and mobile workflows used in complex mining environments, where reliability, offline-first functionality, usability, and speed under real-world conditions were critical. Collaborated closely with Product Managers, consultants, and engineering teams to simplify technically complex workflows for field operators and enterprise users. Key contributions included: - Leading UX strategy and design execution across multiple enterprise products and workflow systems - Designing scalable mobile and operational workflows for field users working in low-connectivity environments - Establishing a scalable company-wide design system and UI guidelines across enterprise platforms - Facilitating design sprints, discovery workshops, and cross-functional collaboration to align product direction and customer needs - Delivering high-fidelity prototypes and production-ready design assets to improve delivery efficiency and engineering collaboration - Mentoring junior designers and contributing to a stronger design culture across teams

  • Troy Agency

    Co-Founder & Product Design Lead

    Led product design and UX initiatives across SaaS, logistics, mobility, and eCommerce products, partnering with clients to simplify workflows, improve usability, and design scalable digital experiences. Worked closely with engineering and business stakeholders to translate complex requirements into user-centred solutions across web and mobile platforms.

  • Orange Sky Australia

    Product Owner, UI/UX Designer

    Worked closely with Product, Engineering, and customer support teams to improve operational workflows, volunteer experiences, and platform usability across OrangeSky’s digital products. Led feature development and UX improvements focused on simplifying workflows, improving service delivery, and supporting faster decision-making for volunteers and operational teams. Key contributions included: - Leading the “Laundry of the Future” initiative from concept through launch - Improving the OrangeSky volunteer platform through ongoing UX research, testing, and iterative design improvements - Contributing to Volaby, OrangeSky’s SaaS platform, through workflow optimisation, usability improvements, and data-informed design decisions - Collaborating closely with engineering teams to deliver scalable, user-centred solutions within agile delivery environments - Supporting cross-functional alignment between product, customer support, and development teams to improve delivery quality and customer outcomes

  • Officeworks

    Senior User Experience Designer

    Focused on improving eCommerce customer journeys, conversion flows, and digital experiences across Officeworks’ online platforms. Used customer behaviour analysis, UX research, experimentation, and A/B testing to optimise engagement, retention, and conversion outcomes across web and campaign experiences. Key contributions included: - Improving user journeys and conversion flows through data-informed UX and behavioural analysis - Conducting A/B testing and customer research to identify friction points and improve engagement - Collaborating with cross-functional teams to deliver scalable digital experiences aligned with business and customer goals - Developing Noteworthy, a content and resource initiative that influenced $1.6M+ in sales and attracted 395,000+ unique visitors within three months - Contributing to measurable business growth, with Noteworthy-influenced customers spending 36% more on average than standard users

  • Frasb Inc.

    Creative Director & Co-Founder

    Co-founded a community-driven startup focused on user engagement and social interaction experiences, leading product design and creative direction across the platform. Worked across the full product lifecycle, collaborating closely with development and business teams to shape product strategy, improve usability, and support user growth. Key contributions included: - Leading end-to-end product and UX design across mobile and web experiences - Collaborating closely with engineering teams to translate ideas into scalable product solutions - Driving user engagement and product adoption through iterative design improvements and customer-focused thinking - Working with international teams across product, marketing, and business functions to support product growth and execution

  • madebycat

    Design Team Manager

    Led a team of five UI Designers, driving creativity and innovation in user interface and user experience design. During my time in this role, I: - Conceptualized and designed innovative UI/UX solutions, aligning with client goals and user needs. - Developed and executed social media campaigns, viral marketing projects, and advergames to enhance brand engagement. - Collaborated with top-tier brands including Audi, ING Bank, Volkswagen, Aviva, and Turkish Airlines, delivering high-quality digital experiences that strengthened their online presence.

  • digital graphics

    UI Designer

    During my time in this role, I: - Designed and developed websites and social media pages for major financial and corporate brands, including ING Bank, TEB, Shell, and Citibank. - Refined and enhanced my UI design expertise by collaborating with a team of 15 highly skilled designers. - Contributed to the creation of visually compelling and user-friendly digital experiences that aligned with brand identity and business objectives.

Made within Glyfada