Vibe Coding and Agentic Engineering Product Owner
I started on the marketing side, running a growth hacking agency where every dollar of ad spend had to prove its worth. Facebook Ads, Google Ads, ROAS optimization, I lived and breathed performance marketing for years. Then I crossed over to product. Today I'm a Product Owner at a marketplace, where I build AI-powered tools that solve real problems for real users. The twist? I prototype most of them myself, using vibe coding tools like Claude Code and Cursor. Then talk to my team and stakeholders about build them out and deploying to our users. I also build tools for myself, like a prompt optimizer for the AI assistant I'm building or a competitor research tool to take screenshots and analyse competitor sites to expand my exposure to other products and get more ideas or inspiration. That journey from marketer to product builder gave me something I don't see often in mentors: I understand why people buy AND how to build what they need. It's like being fluent in two languages, growth and product, and being able to translate between them. Along the way I've built 15+ tools and prototypes solo, conducted user interviews that reshaped entire roadmaps, and learned that the best product decisions come from listening before building. I'm happy to help you with: → Building your first product or MVP with AI tools (even if you can't code) → Going from idea to working prototype without waiting for an engineering team → Understanding your users through interviews and surveys → Growth marketing strategy, paid ads, and ROAS optimization → Navigating the messy middle between "we should build this" and actually shipping it I don't do canned advice. I'll probably ask you more questions than you ask me, that's how the best sessions work.
I've shipped 15+ tools and prototypes solo using Claude Code, Cursor, and Replit. No engineering team needed. Think of vibe coding as having a fast junior dev on call: you still need product sense, but execution shrinks from weeks to hours. Each prototype I built cut 2 weeks off the idea-to-feature cycle, saving $10K+ in team capacity. I run a vibe coding circle teaching non-technical people to ship real products. I can help you go from idea to a working prototype.
I've built, hired, disbanded, combined and let go of teams. I hired over 40 growth marketers as the hands on recruiter. I can help you define whether you need an employee, freelancer, team or advisor. Next to define the job description and goal for them and develop a process to get them in the right seat.
Old media, paid ads and click bait are ruining businesses. By crafting genuine and captivating stories you have a chance of build your brand and audience which will help validate your idea, find investors, employees and customers. I am helping founders do all of that through my system for recording ideas and turning them into stories. All of that without spending hours and hours every week on writing. Foundation -> Ideas -> Prompts -> Publishing content -> Analysis of what works -> Iterate
There is only 1 type of founder, a visionary salesman. You have to create a vision that you will be selling through your product, personality, and content. Lose the social media or sales team. Be that for yourself. I want to help you tell stories instead of sharing dull and plain social media posts and blog articles, to reach more people, achieve more engagement and build up an audience of trusting fans much faster.
In order to grow you must understand why are users coming to your product in the first place and also why are they returning. By understanding those emotions and rationals, you will be able to improve on how you use them to keep bringing more users and increase the retention of the ones you have. Then the growth toolkit of marketing channels, product management and analytics will help you put it all into action.
Been managing product teams where I explain what we do and why, and developers focus on how do we make it happen. Been building a escort marketplace, CRM, escort CRM, AI assistant. I believe in vibe coding prototypes and designs from my ideas so that I demo, not memo and carry the conversation with my squad, stakeholders forward based on tangible artifacts. Been running A/B tests, doing user interviews and running surveys to deepen my understanding of what to build to help them.
Understand the problem you help your users solve. Build multiple narratives around that problem and how it helps them live better lives. Then translate it into articles, videos, ads, emails and see what works. Working with a product marketing manager as a product manager is a great opportunity to bounce interesting ideas and get them executed.
As a Product Owner at a marketplace, I run discovery interviews and surveys with users who are often overlooked by traditional research. Through 12 deep-dive interviews, I found the core problem wasn't demand but signal-to-noise ratio and safety. That insight redirected our roadmap toward workload reduction and trust tools. I can help you in writing scripts that surface real pain points, designing surveys that complement qualitative work, and turning findings into features.
Vibe coding prototypes and apps to help me showcase them to my team or build my hobby projects. Been using it since late 2024 and now I teach peolpe how to use it in my vibe coding circle where I aim to empower everyone to become a product builder.
Finding the right data on your users to form better hypotheses. Tracking experiments in your product, comparing users based on their behaviors. This tool is a true goldmine for product-related questions.
Using claude code to build apps, prtotypes, designs and use them to get team discussions going, align the team, start the design conversation, get stakeholder buyin. I also lead a vibe coding circle where I help people embrace building products through this.
I've built apps as a non-coder, where I've been able to automate a task that I've been spending hours on and then improving the architecture and structure to get beyond a ceiling that I found when improving the AI prompt and optimisation process that it was built for.
Understanding user behavior based on heatmaps, scroll depth, session recordings or user surveys is the next best thing to in-person interviews. Many marketers and product managers omit qualitative data and focus only on numbers, but that's like walking in the dark with your hands tied to your back. The better you understand your users, their bottlenecks, and frustrations, the better you can optimise your product.
Used them for B2B lead generation, not the most user friendly platform but has unique targeting options. Also not a very cheap one either. Happy to share my insights.
I help early-stage startup founders craft genuine stories of their vision, progress, and issues from their entrepreneurial journey to build an audience that will help validate their idea, give feedback, generate first revenue, and expand their network.
I've been building Kaufmich, Germany's biggest escort-client marketplace, where I am talking to users, running surveys and running experiments to keep expanding my understanding of what our users need and want to improve activation and retention. I've built an escort CRM and an AI assistant too.
Kaufmich.com is a marketplace connecting escorts with their clients. I am leading a product team responsible for the escort CRM and AI assistant, in the past worked on the user acquisition, signup optimisation and activation. Embracing AI at every step of my workflow.
Retained key client and kept a Net Promote Score average above 4.5 / 5 Built content, email and promotion strategy for Asp3ct and clients Refined services Asp3ct offers to clients Built SOPs for the internal team to follow to increase efficiency Collaborated with the sales team on improving sales collateral and offers which resulted in the closing of six-figure clients
My contract was focused on: - choosing a new PPC agency (we've gone with Bind Media and are very happy about that choice), - PPC strategy (expanding audiences, creative testing, new platforms) - marketing reporting and forecasting (monthly reports, analysis for board presentations, finding best and worst performing campaigns, ads, landing pages, ad campaign attribution, paid campaigns budgeting) What we achieved: - onboarded Bind Media agency to take care of the PPC channels (mostly Google and Meta ads), - achieved a ROAS of 1+ while scaling up the campaigns, - introduced a number of promotions to increase sales, - introduced website A/B testing tool and started testing, - introduced email campaign segmentation, - tested different level of discounts to find a balance between CPA and AOV, - formed new hypotheses to be tested through our website and campaigns, - started testing new ad campaign channels (Twitter, LinkedIn, soon TikTok), - introduced Lead Gen campaigns to increase the number of email subscribers, - created the plan on improvements across automated email flows and lead magnets.
I was responsible for driving growth of the supply side of the marketplace. That means more quality candidates joining the platform or returning to find a new job.
I manage the Web PM, Analytics and PPC teams, in total 12 people. In the meantime I am in charge of managing the product that we're building. My day to day revolves around solving client related, tracking and reporting related, PPC related and product related issues. My main goals are improving the value delivered by each team, like incorporating new tools for reporting, live chat, new approaches to paid ads, building the product roadmap and collaboration with designers and developers during product sprints.
I help the companies within the portfolio find efficiencies and growth opportunities. Then I run the project and build standard operating procedures around it in order to hire and onboard a team once the project matures and hand it over to them.
Responsible for: - recruitment (rarely using any recruiters, built my unique process and funnel), - HR (people management, career opportunities, designing and building the infrastructure) Helping with: - growth of Ladder (took on our marketing focused on lead gen), - company strategy
- Pay per click advertising across platforms likes Google Ads, Facebook Ads, Quora, LinkedIn (spent $1m+ across all channels), - Campaign ideation, building, optimization and analysis, - Conversion Rate Optimization test ideation, building and analysis via Google Optimize, - Tracking setup via Google Tag Manager, - Marketing reporting for a range of different clients, varying in size and industry, - Team management, - Recruitment (grew from 2 to 10), - Sales and Finance
Website and Landing Pages Conversion Rate Optimization, Marketing Automation for Lead Nurturing and Lead Generation, Sales Optimalization Process Optimalization Email Marketing Search Engine Marketing Project Management - Campaigns and Events
Project manager of the online store, Project manager of the mobile application,. Selection and analysis of IT projects initial ideas, assessment of their completion and practicability, Project planning including the project goals, resources,milestones and realization approach, UI and UX design for the online store and mobile application, Project risk management, Informing the sponsor about progress in the project work and inclusion into key decision making, Project quality assurance and acceptance of project results in accordance with the project plan, Team management in accordance to project needs, Project reporting and correction of any previous assumptions if necessary,
Building the marketing strategy. Analyzing different tools to use in that strategy. Social media management.
During my internship I was responsible for: - aiding Polish entrepreneurs in finding Spanish business partners, - translating articles for the needs of the Section, - writing elaborations on specific market segments, - editing the section's website.
