I am, first and foremost, a ‘technology and processes guy' who has specialised in Sales & Marketing strategy over the last 5 years. In 2019, using my unique automation-driven approach, I grew a B2B workflow technology business from £5k to £50k MRR in just 10 months. In January 2020, I founded ‘The Sales Architect’, which has helped over 20 Pre-Seed & Series A scale-ups to launch products, improve their go-to-market strategy, and implement scalable Sales & Marketing processes. We’re now a team of four, and are growing rapidly (30%+ QoQ). A passion of mine is coaching founders and leaders in scaling businesses, particularly younger professionals, to help you navigate your landscape effectively and achieve new levels of success. I take a very personable approach to coaching and focus on building solutions alongside my clients, rather than simply brainstorming and offering verbal advice.
I can support with: Peronalisation-at-scale, Automation, Building processes and technology stacks, Lead generation, Content marketing, Campaign sequence design.
I can support with: Assessing and achieving PMF, New product launch marketing, Sales process development, Qualification frameworks, Sales and marketing collateral development.
I can support with: B2B Growth hacking, LinkedIn growth, Webinar design and execution, Peronalisation-at-scale, Automation, Building processes and technology stacks, Lead generation, Content marketing, Campaign sequence design.
I can support with: Building product/price matrices for; SaaS models, Consulting models, PaaS models. Building pricing calculators and customer-ready pricing tables.
I can support with: Qualification frameworks, Sales and marketing collateral development, Pipeline management and analytics tools, CRM setup/optimisation.
I can support with: Marketing automation platforms (MAPs), Pipeline management and analytics, CRM setup/optimisation, LinkedIn automation, Personalisation-at-scale, Project management tools, CS/Ticket management tools.
Certified HubSpot partner and avid user for a number of years (since before it was good!). Can support with the following modules: Marketing, Sales, Service. If you're building your environment from scratch, or migrating from another system, I can help you get there quicker and with future-proofing.
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* Advising on product direction and the evolution of Remoteli’s talent platform * Supporting AI strategy, including early-stage scoping and integration opportunities * Contributing to commercial growth strategy and go-to-market approach * Providing strategic input on scaling the platform and expanding global reach * Long-term advisor to the business, bringing continuity and deep understanding of Remoteli’s journey
Advising high-growth tech companies on commercial processes, tools, and analytics.
Bamboo Orchard is a comprehensive business support firm designed to minimize the risks of building a company. With a handpicked team of multi-disciplinary experts, they cover every facet needed for a company to launch, grow, and thrive. From setting strategies to executing them, we offer 360° wrap-around support, including tech stack development, brand creation, marketing strategies, and business model development.
Providing regular and one-off coaching support to hundreds of B2B professionals in Sales, CS and Revenue positions. I've also been placed into fractional revenue leadership roles via Scalewise's fractional hire agency.
Working with start-ups, scale-ups and SMBs to: * Build sustainable growth engines, and go-to-market strategies, to drive revenue and customer acquisition * Optimise and automate mundane commercial processes using CRMs and other software tools * Document, and ensure adherence to, sales / marketing / CS processes * Network with other technology / service providers who can also aid growth
https://www.linkedin.com/in/thesalesarchitect/
Managed the Revenue Org (Sales, Marketing, CS) during a period where we managed to reduce churn by -12% and build a solid growth engine that stabilised and increased MRR by +10%
Angel investor supporting the growth of the platform and acting as counsel to the Founder, Sales, Marketing, and Customer Success teams within ourGen.
Building the Sales, Marketing and CS functions for scaling from $1mn to $3mn ARR
Improving processes and tech stacks across the Sales, Marketing and CS organisations
As Interim CGO, I was responsible for all aspects of commercial growth at Tevent - including Sales, Partnerships, Customer Success, and Commercial Operations. I line-managed a team of 7 employees (growing the team from 2 initially) and managed relationships with multiple agency suppliers, covering all of these commercial disciplines.
My role at Finch was to build their go-to-market strategy, partnerships, and product proposition by working closely with our existing customers and industry expert advisors.
As CRO at Graphite, I was responsible for building a go-to-market strategy from scratch, and increasing MRR from £5k to >£50k, in just 9 months. This included a range of responsibilities as part of a true start-up business; * Establishing a fresh new brand, website, and social media presence * Building a GTM strategy around social selling, email marketing, and content marketing via our website * Hiring a team of sales and marketing reps to execute on this strategy * Growing the partner / reseller channel to over a dozen engaged 3rd party consultants * Day-to-day management of a lead generation engine and ever-expanding pipeline * Covering as the acting Operations Director during extended periods Implementations delivered during my time in this role carried significant benefits for our clients; - Achieved over 70% reductions in time spent on mundane and administrative tasks (for a large UK logistics company) - Saved £100,000s, over a 6 month period (for a FTSE 100 international procurement team) - Improved tried and tested operational workflows that have been used for 15+ years, giving staff over 20 hours a month back to reinvest into higher value-add activities (for a UK rail company) - Made 3rd party contractors accountable for the works they provide under a restructured contract, reducing reactive call-out spend by up to £2.4m per annum (for a key government-owned infrastructure organisation)
At Board Game Bud, we love playing games; almost as much as making them. Producing 'punchy, portable, pocket' games keeps us mighty busy, but feel free to reach out to us for creative collaborations, cool commissions, licensing opportunities, or consulting chit-chat. Check out our most successful game (with 30k+ copies sold), Tinderblox - https://www.alleycatgames.com/tinderblox
Responsible for consulting existing clients on PatSnap's suite of Innovation/IP Analysis products, helping them maximise their usage and ROI through increased engagement. * Average of 120%+ attainment, closing multiple high order value deals ($25k+ ARR), and many SMB deals ($7-15k ARR) * Conducted discovery, technical demonstrations, closing and legal contract review meetings * Implemented new processes for working with Revenue Operations, Finance and Legal - generating time efficiencies for sales reps * Conducted a project to improve market research and target segmentation analysis, raising opportunity generation and close rates by 7% and 5% respectively
Discovering the challenges of multinational IT vendors with regards to market & business intelligence, and implementing business intelligence (BI) tools worth £100k+ ARR. Total new business and upsell revenue contribution = £425k ARR.
Led a team of BI tool designers and consultants, solving unique market intelligence challenges for blue-chip IT vendors, primarily Dell.
Designed and launched a sales performance monitoring BI system, sold into large blue-chips; HP, Intel and Dell.
My first ever start-up. Bringing innovative 'secret event packages' to the city of Bristol, catered to adventure seeking groups of friends and couples
Monitoring the supply and demand signals that contribute billions of $USD to Intel each quarter, refining 3rd party marketing intelligence data into reporting for senior management that aids operations and sales resource planning decisions in EMEA
Monitoring the supply and demand signals that contribute billions of $USD to Intel each quarter, refining 3rd party marketing intelligence data into reporting for senior management that aids operations and sales resource planning decisions in EMEA
