Tom Hurst

Partner @ Growth Division | Freelance CMO and HoG | Founder

London, United Kingdom (+00:00 UTC) English, Spanishfrom Cambridge, United Kingdom
Usually responds in 21 hour
Free
Price per hour
30 min
Time Blocks Available
4.98
24 reviews / 27 sessions
Tue
20
Next availability

Bio

I work with startups, building marketing strategies and teams to execute them. I combine a growth marketing mindset and methodology with varied experience as a founder, CMO and leading agency teams. Here to help ambitious startups unlock growth, swap war stories with founders and to learn! What I believe in is taking a joined-up approach to growth marketing: - We look for channels and campaigns that combine well and assist each other. We get sales on board. - We focus on generating leads from week one AND we progressively improve your brand in our time working together. - We create a safe environment so that we can test new ideas alongside scaling what we’ve proved works. Over the last 3-4 years I have worked with companies including Ocean Bottle, Musiversal, Makers Academy, Retain International, FYXER and Unlock. The range of industries I have experience in include tech, HR, training, wealth tech, property, founder communities and events. I work either embedded in the team as a CMO / Head of Growth or as the leader of an external growth team of marketing experts. We've achieved some great results, both in terms of hard numbers and more subjective markers. You can find some video testimonials and case studies on my website and I'm happy to share more details on request.

Expertise


  • Bootstrapping

    Bootstrapped an online marketplace venture, ended up working with brands including Hugo Boss, M&C Saatchi and Google. Worked with 10+ startups as they test and validate value propositions.

  • Building a team

    Have built and led growth teams in three different ways: as a founder, in an agency and in-house as a CMO. Happy to talk pros and cons of all three as I've been inside and outside all of them!

  • Email marketing

    Broad experience running cold email and inmail campaigns as a core lead generation channel. Happy to share advice around targeting, data prospecting, copy, tools and strategies (e.g. personalised vs volume).

  • Go to market strategy

    I've created go to market strategies for over a dozen startups in the last three years. I've then built and led growth teams to execute on them, achieving some great results.

  • Growth marketing

    I've led growth teams in over a dozen startups, as an agency lead, in-house CMO and as a founder myself. We've achieved some great results across paid and organic channels. I'm not afraid to get my hands dirty, testing channels initially before we bring in specific expertise to scale what we've proved works.

Toolkit


  • Google Analytics logo

    Google Analytics

    I work with Google Analytics across most clients for reporting and tracking. This has included the transition to GA 4 in 2023. Often I will audit clients' initial setup as part of onboarding.

  • HubSpot logo

    HubSpot

    I use Hubspot on a daily basis, as a sales CRM and dashboard and to run marketing campaigns. As part of onboarding new clients, I regularly audit their setup and suggest improvements.

  • LinkedIn Ads logo

    LinkedIn Ads

    I am well versed in LinkedIn and different strategies to grow personal and company profiles organically. I have also setup LinkedIn ad campaigns and can do this to an intermediate level.

  • Zapier logo

    Zapier

    Big fan of Zapier for automation and linking up different tools. I can share some examples of zaps we use day to day that I've found to be really valuable.

Industries


  • Training

    Working with Makers Academy, leading their growth team. Makers is a BCorp Certified technical training provider. It wants to change the face of the tech industry by building inclusive routes into tech careers through apprenticeships and coding bootcamps.

  • SaaS

    I have experience leading growth teams at SaaS businesses in a range of different industries including: HR, finance, micro mobility, music and project management.

  • Transportation

    I worked with Hopp, leading their growth team. Hopp is an electric scooter sharing service with a franchise model that provides software, hardware and know-how so you can setup an e-scooter business in your local town.

  • Events

    I founded an online venue platform, TakePlace, helping you find inspiring spaces for events, pop-ups and photoshoots. We worked with brands including M&C Saatchi, Hugo Boss and Google.

  • Wealth Management

    I worked with Dot Investing, a wealth tech startup, democratising access to top private market assets. I joined soon after launch, helping to build a go to market strategy and to validate marketing channels.

Experience

  • Growth Division

    Growth Strategist (self-employed)
    •growth-division.com/

    I work with Growth Division clients, building out growth marketing strategies and managing teams that execute on them, across paid and organic channels. My role is often similar to that of a freelance marketing director or fractional CMO. To date I have worked with companies including Makers Academy, Unlock, Hopp, Musiversal, Maji and Retain International across a range of sectors. Growth Division is a community of self-employed marketing strategists and channel experts who work together on projects as an agency. Growth Division was created to help founders more effectively validate potential channels to market by building growth teams of channel experts. We use the Bullseye Framework, the Lean Startup methodology and growth hacking techniques to find a scalable, profitable route to market.

  • Kindred Works

    Founder
    •kindredworks.co.uk/

    We will build you a scalable, lasting pipeline of leads. We believe the most effective way to do that is to combine growth marketing with a consumer's eye on your brand. Growth marketing agency for B2B businesses. Strategy and execution across paid and organic channels. www.kindredworks.co.uk

  • Nickleby Capital

    Venture Scout

    Nickleby Capital provides investment capital to help accelerate growth in high-potential companies.

  • TakePlace

    Founder
    •takeplace.co.uk/

    Inspiring spaces for events, shoots and pop-ups. Looking for a venue? Browse our curated collection at takeplace.co.uk

  • Amantani UK

    Ambassador

    Amantani UK is a charitable trust that works with local partners to address the need for relevant education in rural areas surrounding Cuzco, Peru. Voluntary role - I support Amantani whenever and however I can after spending time in Peru and seeing the impact their work has on the lives of some amazing young people. Do contact me if you would like to find out more.

  • Nomono

    Fractional Head of Growth

    I led the growth and marketing function on a fractional basis: - Grew ARR by 3x in 10 months - Led a hybrid team of full-time, freelance and agency workers - Owned reporting to C-suite and the board Nomono is a unique audio company, selling hardware and software in subscriptions to podcasters, production companies, journalists, schools and universities.

  • Rock Face

    Fractional Head of Growth

    I led the growth team at a DTC challenger brand on a fractional basis: - Grew YoY sales by 66% for DTC channel - Launched first refillable product and subscription model --> first 500 subscribers - Led website transformation project --> +84% YoY sales during BFCM period Rock Face is a men's skincare and deodorant brand, launching quality, innovative products and transforming the conversation around men's mental health.

  • Ocean Bottle

    Interim Head of Growth

    Interim, fractional role, leading the growth and performance marketing team at Ocean Bottle. - Grew DTC revenue by 33% while reducing CAC by 50%

  • Native Spaces UK

    Co-Founder

    Activating commercial property. Past project - www.12burleighstreet.com

  • The Supper Club

    Commercial Manager

    The Supper Club is an invitation only group of the country’s most innovative, fast growth entrepreneurs who share knowledge, experience and contacts in the spirit of give and take. I joined as an account executive and left as manager of the sales and membership team, along the way I was lucky enough to work with a great team and hundreds of inspiring entrepreneurs.

  • Prelude Group

    Commercial Manager

    Parent company of The Supper Club and a number of other brands, all of which are aimed at supporting and developing entrepreneurs and their teams. My role was largely focused on The Supper Club but I was involved in commercial strategy and winning new business across all of Prelude's brands.

  • Global Business Reports

    Journalist

    Global Business Reports is an international provider of industry specific reports to the global trade and investment community. I worked in Ghana and Mexico, conducting research and interviewing stakeholders before writing an editorial feature, published in a major trade journal.

  • Repskan

    Strategy intern

    Repskan is a cutting-edge technology providing an easy way to monitor, analyse and manage your reputation across all public online media.

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