Growth marketer and entrepreneur in Southeast Asia
Had a great session with Thibaut about growth and product-market fit. I came away with some very solid new ideas that I hadn't thought of and I think make for very strong next steps as we figure out this product-market fit puzzle. Also, i could tell he was geniunely intrigued by the problem we're trying to crack and enjoyed being in problem-solving mode. HIghly recommend!
Thribaut was very helpful in sharing his knowledge on go-to-market strategies and tactics. He provided very practical/actionable advice on finding, targeting, and measuring the response from target customer profiles. Highly recommended mentor!
This session was awesome. Thanks to Thibaut I have a clearer view on: * Product Marketing * Outreach strategy * Content Marketing * Inbound Marketing Both on the conceptual level and with actionable insights. It was interesting to see his view from Marketing with a coder/tech background.
Hey, I'm Thibaut 👋! After 6 years as a developer and tech evangelist in startups, I have been eating, sleeping and breathing B2B growth and marketing for the past 15 years in the US, Europe and Asia. These past 4 years I've been based in Singapore where I help early stage startups in Southeast Asia define and execute their growth and marketing strategies. Areas I focus on: STRATEGY Building a meaningful plan of action, with emphasis on experimentation and creating loops. I've done a lot of work on positioning and messaging, especially for highly technical products (cybersecurity, AI, blockchain, etc.). Not that easy for early stage startups, but after having done it for over 50 in Asia, I have a solid process that really helps. INBOUND That includes strategy, research, content ops, copywriting and behavioral sciences. Heading this for Cisco in France got me to the bottom of it, and since then I've done it a lot for EdTech, B2B SaaS, HRTech, or Cybersecurity startups. One of my favorite areas of marketing. SOCIAL Tbh few startups do this effectively. I focus specific uses: test ideas, product launch and community engagement. COMMUNITY I've built an run communities of various sizes (both business and personal btw). Examples include "French Tech Singapore", "SG Founders" slack or "Makan For Hope". With these communities we raised more 125K for charities, organized hundreds of virtual events, helped our founders raise Millions, organized a hackathon in a boxing ring. You get the idea. COLD OUTREACH If you're in B2B this will be one a key pillar. I've sent dozens of millions of emails, still trying to get this right :)! Anyways, I love marketing but it's become increasingly complex over the years. So I try to keep it simple and make it work so that it deliver results. Let's do this 🔥!
I love helping early stage startups define their marketing strategy and get to product-market fit. I can help in the following areas: - Content marketing and copywriting - Social media - Building communities - Product marketing, positioning and messaging - Experimentation - Outreach - Email marketing Peace
Ahrefs is one of the best tools out there in my opinion. I've been using it at several companies large and small, and for a variety of usages. Great tool for anything content marketing, market research, competitive analysis.
I've been building and growing a newsletter on Convertkit. This is my tool of choice at the moment. The use of tags especially is super intuitive, and I love the community behind the product.
Linkedin is a great tool when you know how to use it. It took me a while but now it is a daily source of knowledge, new connections, and business. If you put in the work, it definitely can work for you.
I have been managing the Mailchimp account for one of my community. Honestly not my favorite tool, as I find the UI a bit clunky, but it does the job -and has a lot of features, if that's what you're after.
I worked at a few B2B SaaS startups and had others as clients. I've seen very different situations, from acquisition nightmares to retention issues, to activation headaches. User psychology is paramount!
I've done a lot of B2B, and I love it. From B2B SaaS to Cisco kind of hardcore B2B, challenges are typically in the customer knowledge, branding, positioning and messaging, and sales and marketing alignment. Setting up proper outreach is also paramount for this kind of business.
I help B2B Deep Tech founders create their GTM motion, craft their positioning and branding and build their growth systems to generate results as fast as possible. I'm an engineer by training and marketer by trade, making marketing and growth understandable and actionable to tech founders.
We're solving the global care crisis.
Entrepreneurship can be our best answer to the world's biggest issues. I'm helping young founders (13-17 years old) start their journey with confidence, mindset, support and skills.
I led a team of 9 people to define the overall editorial strategy for Cisco in France, including our websites, blogs and social channels for both paid and organic. My team defined and executed awareness and demand generation campaigns and created relevant and engaging content for our audiences in order to generate incremental business. I was also responsible for the Cisco brand in France -defining guidelines and ensuring the highest standards to strongly position Cisco as a key player.
Marketing for big data, analytics and cybersecurity - Defined and led the execution of the marketing plan (messaging, content planning) - Executed integrated marketing campaigns (including content creation and social media management) - Managed several brands (Kindsight and Motive) - Innovation strategy and startup relations - Oversaw the Sales training and sales enablement - Kept all stakeholders up to date on market trends - Managed analysts and press relations, events and public speaking opportunities
Built and led the marketing organization for the BU: - Defined the portfolio around 5 practices: open innovation, cloud, big data, video services, customer experience - Trained 100+ consultants on marketing - Raised brand awareness through thought leadership campaigns (content planning, creation and delivery, social media) - Managed events, press and analysts relations
I built and led the product marketing team for Alcatel-Lucent's software business. - Product strategy and market positioning - Sales training and customer meetings - Communications (analysts/press relations, speaker at conferences) - Marketing campaigns definition and execution
I led the Open Innovation Lab for Alcatel-Lucent software business. The team was in charge of - Driving Customer workshops to evangelize the BU’s portfolio, source partners and build MVPs with Customers. - Evangelizing externally, promoting the portfolio at tradeshows, events and customer meetings (messaging, demos, presenter, speaker) - Evangelizing internally, managing a friendly users program to improve the products based on employees feedback (evangelization, communication and product feedback)
Part of the professional services team, I helped more than 30 service providers worldwide launch innovative mobile services, such as the Eurosport premium SMS service. What I liked most was the broad range af activities, from pre-sales and business development to consulting and training, from developers to executives.
I helped launch the very first mobile portal in France. Remember WAP? Yeah it is history now, but let me tell you at the time it was something! - Innovation evangelist to foster innovation around mobile services internally - Program management to build the first mobile portal in France. - RFQ, partners and suppliers management (search engine, collaborative tools, content management systems…)
I helped built one of the first e-commerce website in France. What a blast! Enjoyed the startup spirit being a developer, designer and working on the SEO, SEM strategies.
